4. PAGE4
CONFIDENTIAL
Millennials by the Numbers
9.0%
Emerging
16.9%
iGeneration
24.5%
Millennials
15.4%
Gen X
23.6%
Baby Boomers
10.5%
Swing/WWII
Median household income
Average annual expenditures
$51,017
$51,442
$30,604
$31,411
$51,381
$49,544
64 million Millennials 18-24 and 42 million 25-34 in the US
Source: Us Census Bureau, Current Population Survey, Annual Social And Economic Supplement; Consumer
Expenditure Survey, Us Bureau Of Labor Statistics, September 2013/Mintel
5. PAGE5
CONFIDENTIAL
Screens. Screens. And More Screens.
55%
Watch video several times
a day on different devices
72%
Visit 5 different sites
per day to watch
video content
Want to
connect news
across all
devises
Source: Gen Wifi Study 2013, Global Video Study 2013, Yahoo Gen Y News Property Study, 2013
6. PAGE6
CONFIDENTIAL
More than 74 percent feel that new technology
makes their lives easier, and 54 percent feel new
technology helps them be closer to their friends
and family.
7. PAGE7
CONFIDENTIAL
Don’t call me. Friend me.
Millennials are checking in socially
between 20 and 21 hours each month.
Younger Millennials access social
media sites more on their laptops.
Older Millennials log in more on
mobile apps.
10. PAGE10
CONFIDENTIAL
Important Brand Characteristics
• High Quality Products
• Fits their personality
• Socially responsible
• Shares similar interest
• Says important things
• Engages in a conversation
VERY HIGH
MEDIUM
HIGH
HIGH
VERY HIGH
MEDIUM
Source: Moosylvania 2015 Millennial Ranking Report
11. PAGE11
CONFIDENTIAL
What They Want From Branded Content
Informative/educational 46%
Unique 47%
Relevant to who they are 46%
Fresh/new 48%
Funny 51%
Entertaining 53%
Brief 54%
Source: Yahoo Content Marketing Ingestion Study, 2013
12. PAGE12
CONFIDENTIAL
Brand Advocacy
46%Notice branded content consume it.
1/3
Use direct word of mouth advocacy.
57%
Share it.
Advocate while shopping.
54%
While buying online.48%
Embrace the brand lifestyle.
44%
Subscribe via email.
40%
Are loyal.
36%
59% 20%
Source: Yahoo Content Marketing Study, 2013
13. PAGE13
CONFIDENTIAL
Expectations & Desires
Millennials expect:
• Immediacy. 77% expect real time interactions
• Peer Recommendations. 71% listen to peers
• Authentic relationships with brands that offer good value
• Engagement anywhere, anytime especially on mobile devices
• Emotional connection
Millennials want:
• Transparency. Marketing is ok, but don’t try to hide it.
• Something for their data. 67% believe data will be more valuable than their
possessions.
• To trade up (indulgences) and trade down (value spending)
• Want more enriching experiences.
• To easily manage their money and like prepaid products
• Rewarding experiences
18. PAGE18
CONFIDENTIAL
Tips for Marketers
• Be authentic.
• Connect with universal human experiences.
• Be an outlet for discovery.
• Be imaginative, creative and playful.
• Inform with how-tos, lifehacks and content that makes them feel smarter.
• Taps into millennials’ desire for discovery.
• Be real and responsive.
• Leverage all content formats to connect.
• Help them save on the things they buy everyday so they can splurge on the
things they really want.
23. PAGE23
CONFIDENTIAL
Why Millennials Like Prepaid
Quantitative and qualitative research support these customer
experience benefits
Prepaid customers want to be smart about money and
manage their accounts on their mobile phones. They
want to stay out of debt and avoid interest charges that
come with credit cards.
MANAGE MONEY ONLINE
Unlike cash, reloadable prepaid cards may offer zero
liability in case of fraud or a lost card.
SAFETY
For consumers whose alternative is cash, they’re looking
for a way to pay when they shop online. A prepaid card
can be used for online payments or for paying bills over
the phone.
SHOP ONLINE or PAY OVER THE PHONE
“My prepaid card helps me manage my money”
Nearly 50% of young adults incur overdraft fees,
according to the FDIC.
Prepaid cardholders report being willing to pay fees so
long as they are expected.
LOW TRANSPARENT FEES
24. PAGE24
CONFIDENTIAL
Dispelling the Myths of Prepaid Customers
Do not want a credit card Of people with incomes of
$100,000 or higher report
having a prepaid card
Had a credit card Of Millennials use GPR
49% 27%
66% 45%
A large majority of prepaid card users are experienced with other financial products.
Sources: Philadelphia Fed 2014; First Data 2013; Pew 2014; Aite 2011
“People used to think of [prepaid cards] as cards for people who didn’t
have a lot of money, whereas today they’re becoming much more common
for a variety of uses and a variety of demographics.”
-- Beth Robertson, Director of Payments Research for Javelin
25. PAGE25
CONFIDENTIAL
What features attract consumers?
Convenient card loading options
Minimal Monthly fees
Free Direct Deposit
Retail networks or online connections
Widely accepted Flexible ways to spend and pay bills
Top Prepaid cards have these common features:
26. PAGE26
CONFIDENTIAL
Top of Wallet
What makes a payment card a “Top of Wallet” card?
Fuel Redemption Flight Rewards Cash Back
Social Networking Minimizes interest payments Real-time Incentives
REWARD PROGRAMS
MOBILE WALLET
27. PAGE27
CONFIDENTIAL
Deals actually account for 31 percent of their
shopping dollars, and many of the top apps
used by Millennials are either retail or discount
focused.
29. PAGE29
CONFIDENTIAL
A suite of apps designed to accommodate the digital habits of
the Millennials, and to reward them by providing an exchange
of “money” for their time and data
WHAT IS PERK?
31. PAGE31
CONFIDENTIAL
SO…WHAT DO THEY DO WITH THEIR
TIME?
Perk.com Inc. | Proprietary and Confidential
Millennials spend their time on
Mobile in these KEY areas:
Gaming
Content
Local/Social
32. PAGE32
CONFIDENTIAL
SHOPPING
SEARCH
VIDEO
BROWSING
GAMING
COUPONS
AGGREGATION
MULTIPLE
DEVICES
MILLENNIAL
MOBILE
“HABITS”
MULTIPLE
PRODUCTS
MULTIPLE
PLATFORMS
LOCK
SCREENS
Our Mission – Become
THE source for payment
and rewards for
Millennials
MUSIC
AT THE CENTER OF ALL THINGS MILLENNIAL
37. PAGE37
CONFIDENTIAL
HOW DOES PERK WORK?
Perk.com Inc. | Proprietary and Confidential
PERK MEMBER INTERACTS WITH PERK APPS BRANDS PAYS PERK PERK PAYS USER
38. PAGE38
CONFIDENTIAL
MEMBER GETS PAID IN PERK WALLET
Perk.com Inc. | Proprietary and Confidential
• Digital Wallet Holds Perk
Member’s Points, Cash,
and Gift Cards
• Over $100k Per Month
Deposited