Use these social marketing best practices to market your mobile app! WEBINAR DATE: August 14, 2014 at 15GMT / 10ET / 7PT (FREE!) REGISTRATION: http://j.mp/Ken14Aug In this fast-moving, 45-minute BrightTALK Content and Customer Loyalty Summit webinar, you will learn: + Why content marketing works for B2B and B2C marketers, and the the latest inbound marketing practices + The very first rule of online engagement, and how NOT to get bitten in the bot + How to leverage your brand's visual identity + Why it is so important to be your authentic self online + Why EVERY post should have an image, and how you can create and find great images + The ideal length of your content marketing posts + How often you should post, and whether you should schedule your posts in advance (spoiler alert: the answer is NO, I'll explain to you why) + The [totally not] rocket science of effectively using hashtags in your posts + Answers to the questions YOU tweeted me in advance of the webinar + The best free content marketing tools and resources + And a bonus "one more thing" that will leave your mouth hanging open, give you something to post about, and maybe, just maybe, snag your teenager's attention at the dinner table + Webinar slides will be uploaded here to SlideShare immediately following the live presentation Register NOW for "The Perfect Post" on http://j.mp/kenaug14, and then tweet me your questions on @KenHerron!

1. How to make your
content marketing
CONVERT!
The
Perfect
Post
@KenHerron | #ThePerfectPost
BrightTALK “Content and Customer Loyalty Summit”
Aug 14, 2014 | 15GMT / 10ET / 7PT | http://j.mp/Ken14Aug
DYK?
YOU are the
voice of
your app!
Read this
to learn how to
do social media
marketing for
your app

2. Have a question you want answered?
Tweet it to me on @KenHerron!
#ThePerfectPost
WHAT
WHO
WHERE
WHAT
do I want to achieve?
is my audience?
do they spend their time online?
DIFFERENTIATES my product?
Avoid abbreviations, acronyms, text-speak, AND bad grammar
Click-to-Tweet: http://j.mp/CTT001EXPERT TIP!

3. Have a question you want answered?
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Why? How?
Be visible
Be known
Be liked
Be trusted
Be the expert
Be first choice
Be Present
Be Helpful
Provide value
Share insights
be approachable
Be firsT Choice
Gum vs. Forklifts
Click-to-Tweet: http://j.mp/CTT002EXPERT TIP!

4. Have a question you want answered?
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#ThePerfectPost
Bots
NOBarking
ALWAYS: Automate content analytics
NEVER*: Automate content creation
WHEN NEEDED: Automate content publishing
*unless you're a bakery!
Click-to-Tweet: http://j.mp/CTT003
EXPERT TIP!

5. Have a question you want answered?
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#ThePerfectPost
People need to know it’s
Review social media profiles MONTHLY
Click-to-Tweet: http://j.mp/CTT004EXPERT TIP!
You!

6. Have a question you want answered?
Tweet it to me on @KenHerron!
#ThePerfectPost
Be You!
Write for humans FIRST
Click-to-Tweet: http://j.mp/CTT005EXPERT TIP!

7. Have a question you want answered?
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#ThePerfectPost
have greater impact
are more quickly understood
are remembered longer
Images
Amateur “Instagram” photos beat professional stock photos
Click-to-Tweet: http://j.mp/CTT006EXPERT TIP!

8. #ThePerfectPost
Ideal
LengTH
28-39 characters (Subject)
1,600 words
<40 characters
#Hashtags Away!
100 characters
six seconds
1,600 words
18 minutes
MIN three photos per board
60 characters (headline)
90 seconds
Email
Blog
Post when YOUR audience is online
Click-to-Tweet: http://j.mp/CTT007EXPERT TIP!

9. Have a question you want answered?
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#ThePerfectPost
Ideal cadence
weekly
weekly
twice daily, weekdays
daily
5-20x a day
daily
daily, weekdays
weekly
avoid pinbursts!
twice daily, weekdays
weekly
Email
Blog
April 15, 2013
Click-to-Tweet: http://j.mp/CTT008EXPERT TIP!

10. Have a question you want answered?
Tweet it to me on @KenHerron!
#ThePerfectPost
Hashtags
Nope!
Nope!
all keywords
all keywords
1-2 top keywords
1-2 top keywords
Nope!
Nope!
all keywords
all keywords
nope!
Email
Blog
Vet ALL hashtags on Twitter and Urban Dictionary
Click-to-Tweet: http://j.mp/CTT009EXPERT TIP!

11. Have a question you want answered?
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#ThePerfectPost
your questions
"unsure yet? perhaps blending private and social... where is the real private (virtual and in-person?)"
Treat ALL posts on social networks as being 100% public. There
is no “private” social media. Remember, even if you are paying
for the product, in 2014, you are also the product.
"What do you measure success against? Likes / followers / views - or related spikes in traffic to
your site?"
The end point [for for-profit businesses] is ALWAYS revenue.
That said, measuring all parts of your conversion funnel will tell
you where you are losing people.
"How would you combine Social Media and CRM campaigns?"
Use a CRM/marketing automation solution that incorporates all
of your social media channels. An integrated social media/CRM
campaign will almost always perform better (have higher ROI).

12. Have a question you want answered?
Tweet it to me on @KenHerron!
#ThePerfectPost
your questions
"how to do the basics of social media marketing without becoming an aficionado"
Each social network does a good job of teaching their respective
mechanics. You don’t have to be an aficionado, or even do it yourself, but
you DO need to understand it well enough so that you can effectively
manage it and not get taken advantage of by the internal/external people
who decide what to do and have their hands-on-the-keys for your brand.
"What's the optimum number of postings per day? Do I really need to use all channels"
See my “cadence” slide for the optimum number of postings per day for
each of the nine mainstream social networks. You need to have a
presence on each of the mainstream social networks, and an ACTIVE
presence on the networks used the most by your target audience.
"What are some tips to bring content acceptance within the company itself to use employees as
brand ambassadors?"
They’re already brand ambassadors. You’re just not “training” them yet!
Show the company’s decision-makers the combined size of the audience
employees already have on their different social networks. Sharing
cringe-worthy examples of how employees are already talking about your
brand(s) will also have a strong impact.

13. Have a question you want answered?
Tweet it to me on @KenHerron!
#ThePerfectPost
your questions
"What’s your view of the recent trend of people favoriting rather than retweeting on Twitter?"
Some people perceive a Favorite on Twitter to be of lower
‘value’ than a Retweet. They’re both positive affirmations that
people have read and liked your content, so don’t be upset
when people are favoriting your posts. Be upset when they’re
NOT favoriting your posts!
"Do you think Pinterest's new messaging service will be popular?"
Yes! Pinterest’s users are quite passionate, and I would expect a
built-in messaging service to catch on quickly.
Didn’t get to ask YOUR question?
Tweet it to me @KenHerron with the hashtag #ThePerfectPost!

14. Have a question you want answered?
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#ThePerfectPost
the
bestest
*free*
content
marketing
tools
and
resources
Create:
Canva
ClickToTweet
Flipagram
PicStitch
Tagg.ly
ThingLink
Find:
Iconosquare
Twitter
Twitter Lists
LinkedIn Publisher
NOT Klout
“CONTENTARATI”
Take full advantage of free content discovery and creation tools
Click-to-Tweet: http://j.mp/CTT010EXPERT TIP!

15. one
more
thing
Data
Cuisine
#ThePerfectPost

16. Have a question you want answered?
Tweet it to me on @KenHerron!
#ThePerfectPost
http://www.slideshare.net/KenHerron/the-perfect-post
http://www.brighttalk.com/webcast/43/119157 or
http://j.mp/Ken14Aug

17. Have a question you want answered?
Tweet it to me on @KenHerron!
#ThePerfectPost
want more socially goodness?
follow ken right now on:
@KenHerron!