What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing
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Read the original post on http://MobileGroove.com at: http://www.mobilegroove.com/dearken-how-can-i-best-use-social-media-when-i-present-at-conferences-12375
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What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing
- 1. What Your Mother, Your Marketing PROF, and Your Boss Never Told You About... Co-Publishing @KenHerron
- 2. Okay, so what the heck is co-publishing?
- 4. Nope!
- 5. Nope! Nope!
- 6. Nope! Yes! Nope!
- 7. co-publishing is reusing your marketing content
- 8. Where?
- 10. Why do you care?
- 12. co-publishing Maximizes the ROI of your content marketing investment
- 13. How do you do it?
- 14. “Socialize” your content... so that it can be effectively shared on each of your different social networks
- 15. Said differently... Each social network has it’s Own format (Twitter = 140 characters, YOUTube = Videos) AND its own style put your content into the format and style for each social network
- 16. Examples
- 17. “Original” Blog Content http://mobilegroove.com/category/dearken
- 18. “radio-ized” aka “Podcast-ized” Content http://toginet.com/ podcasts/ thelinkedinladyshow/ TheLinkedinLadyShowLI VE_2012-02-29.mp3? type=podpage
- 19. “Presentation-ized” Content http://www.slideshare.net/KenHerron/copublishing This presentation!!
- 20. “Photo-ized” http://flickr.com/photos/kenzpix Content http://pinterest.com/kenherron/co-publishing
- 21. “VIDEO-ized” Content http://youtube.com/kenherronmarketing
- 22. “Twitter-ized” Content http://twitter.com/KenHerron
- 23. recap
- 24. Co-Publishing maximizes the ROI of the marketing content you create by increasing your audience, directly and through SEO!
- 25. Thank you
- 26. geolocation social shopping social commerce video marketing backchannel mana blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes d stickering bluecasting internet radio podcasting gamification online events virtual search engine optimization seo search engine marketing sem pay per click ppc pr targeting dynamic content navigation search discovery data analytics data visuali cross-cultural competency computational thinking sense making cognitive load ma social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities us generated content ugc geolocation social shopping social commerce video market backchannel management blogs vlogs wikis ios apps android apps mobile apps co marketing qr codes digital stickering bluecasting internet radio podcasting gamifi online events virtual events search engine optimization seo search engine marketi pay per click ppc predictive targeting dynamic content navigation search discover analytics data visualization cross-cultural competency computational thinking sen erron cognitive load management social intelligence emotional intelligence ideation inno @KenH invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping socia commerce video marketing backchannel management blogs vlogs wikis ios apps a apps mobile apps content marketing qr codes digital stickering bluecasting intern podcasting gamification online events virtual events search engine optimization s engine marketing sem pay per click ppc predictive targeting dynamic content nav search discovery data analytics data visualization cross-cultural competency comp thinking sense making cognitive load management social intelligence emotional in ideation innovation invention marketing communications writing public speaking s optimization online communities user-generated content ugc geolocation social sh social commerce video marketing backchannel management blogs vlogs wikis ios android apps mobile apps content marketing qr codes digital stickering bluecastin radio podcasting gamification online events virtual events search engine optimiza search engine marketing sem pay per click ppc predictive targeting dynamic cont navigation search discovery data analytics data visualization cross-cultural compe computational thinking sense making cognitive load management social intelligen emotional intelligence ideation innovation invention marketing communications wr
- 27. So... What are you waiting for?! Go! Co-Publish!