When you follow someone on a social network, do you also follow the same person or business on other social channels?” If you do, it might be a little boring to see identical information presented in the same format across all channels. So, to be successful in social media marketing, should all of your social profiles look the same or should each one be treated differently?

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Social Media Marketing: Should All Of Your
Social Profiles Look The Same?
A very important question to ask yourself is - "When you follow someone on a social network, do you
also follow the same person or business on other social channels?" If you do, it might be a little boring
to see identical information presented in the same format across all channels. So, to be successful in
social media marketing, should all of your social profiles look the same or should each one be treated
differently?
There Are Elements Of Your Social Profiles That Should Remain Consistent
Whether your social media marketing involves selling shoes or you are a freelance writer, your goal in
Internet marketing should be to build a brand. There are certain elements of your profiles that should
stay the same in all social networks, including:
• Branding: People must learn to recognize your brand by a certain logo, color, and even your
font selection on the web. Once you have established these characteristics for your brand, keep
them consistent is all social networks.
• Profile Photo (Avatar): Online relationships are driven by face-to-face contact. Don't use
your logo or other cute graphic, unless you are already a well recognized brand. Anytime you
are asked to upload a profile picture, always use the same one. Do not change your avatar on a
whim. It's a good idea to go to gravatar.com and register your profile photo. Once registered,
the same photo will show in all of your comments across the web; as long as you always use the
same email address.
• Contact Info: Always use the same address, phone number and email address across all
platforms for obvious reasons.
Your Introduction Must Be Conditioned To The Environment
Think of how you would tell someone what you do if you ran into them while pumping gas, then think
about the way you would introduce yourself in your resume to a prospective employer. They would
certainly be different. This is often referred to as an "elevator pitch". Your goal is to develop an
introduction that you can give to someone in an elevator before it's time for one of you to get off.
Remember, each social network has its own personality and use that to your advantage.
Is It Really Necessary To Post Your Content On All Social Platforms?

2. LinkedIn is a professional network and those that consistently use it probably aren't interested in the
fantastic dinner you had last night, while your followers on Facebook would probably love it. Tweets
on Twitter can be no more than 140 characters. Google Plus provides more freedom in the size of
photos and the actual formatting of your posts. Think about the unique features and characteristics of
each social platform and post your content accordingly.
Think Of Ways To Re-Mix Your Posts To Make Them Unique
One of the most amazing things about social media is that it gives you a voice. How do you want
people to perceive you? What do you want them to do with the content you post? Effective social
marketing is much more than constantly broadcasting the same content in the same way across all
social platforms. It can just get very boring and tiresome. Does being different require more work? It
sure does, but in the long run, it's worth it. Just take the time to re-mix your content to suit the platform
you're posting on.
Social media marketing is a very powerful branding and relationship building tool if the right strategy
is used. There are many established techniques that work, but we must also learn to think outside the
box and get creative to mark our rightful place in this socially crowded online world.
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