Kelsey Jones' journey from her English Lit degree to freelancing and editing with Search Engine Journal. Also includes best practices for business and personal social media accounts, with a few examples.

1. +
A Journey From English Lit
to Freelance Social Media
and Marketing
Kelsey Jones, SearchEngineJournal.com and
MoxieDot.com

2. +
My Background
 Degree from Kansas State University in English
Literature & Creative Writing, Minor in Women’s Studies
 Internship
 Blogging, Then & Now
 First Freelance Client:
 Currently, I Work With:

3. + How Do You Even Get Into
Freelancing
and Marketing?

4. +
Services I Offer :
How did I learn what I
know now?
 Great mentors
 Reading everything I can: RSS
readers, books, audiobooks
 Conferences
 Experiencing it first hand
 Doing research to write about
it
• Social Media Marketing
• SEO
• Paid Search Ads
• Ghostwriting
• Copywriting
• “Easy” WordPress websites

5. +
How Do You
Expand?
To become a thought
leader, you have to:
 Do things you don’t want to do
 Question everything: don’t do
something just because that’s
“how it’s always been done”
 Push yourself out of your
comfort zone
 Go the extra mile
Continuous growth is hard.

6. + Social Media Best
Practices
For companies and personal accounts

7. +
Company Social Media Best
Practices
 If you don’t think your boss would tweet it, you probably
shouldn’t either
 Go past Facebook and Twitter: Google+, LinkedIn,
Instagram, Pinterest, Vine
 Not all networks work for all businesses
 Don’t forget about review sites
 Use a scheduler, like Buffer or HootSuite
 Monitor what people say about your company online
using free tools: SocialMention, Google Alerts,
Tagboard.com

8. If you’re not a “Taco Bell,”
think about what your target
customer is passionate
about & create content
about that.

9. +
Personal Social Media Best
Practices
If you’d be embarrassed if your mom or boss
saw it, don’t share it on social media
Know your Facebook and other network
privacy settings
Be careful who you tag
Be fun, but not outrageous…

11. +
That’s It!
Any questions?
kelsey@moxiedot.com
@wonderwall7
SearchEngineJournal.com
MoxieDot.com
TheHustleLife.com