2. ReWind target
Older generation owns SmartTV but does not use full (on
demand) potential. Younger generation, more technological
savvy, can navigate and curate videos for the older generation.
3. ReWind concept
Granddad watches current live TV event
(Olympics) and remembers past events.
He opens ReWind on his SmartTV.
His son, next to him on the sofa, opens
the app on his smartphone and starts
selecting videos for granddad to watch,
and pushes them to the TV.