KSM Marketing is a woman-owned marketing firm founded in 2004 that offers comprehensive marketing and PR services. They provide strategic planning, customer relationship management, media relations, social media management, website development and management, and event planning. Their goal is to build brand awareness and sales over time through consistent messaging and relationship building.

1. KSM Marketing, a woman-owned business founded in 2004, offers comprehensive and
effective marketing and PR services with a proven track record of strengthening consumer
confidence and driving revenues with strategic and thoroughly executed campaigns.
SERVICES
 Action Plan
o Conduct in-house strategy sessions
o Attend regular weekly meetings that move forward initiatives
o Present strategic marketing plans with action steps and delivery dates
 Customer Resource Management
o Collect customer data and build email lists
 Electronic Communications
o Create e-blast templates
o Copywriting and design
o Analyze metrics and reports
 In-House Design Services
o Marketing collateral
o Menus, flyers, posters
o Online graphics
o Advertisements
 Media Relations
o Write and distribute press releases
o Invite press for one-on-one experiences
o Coordinate media and blogger events
o Build press kit with restaurant history and fact sheet
 Neighborhood Marketing
o Deliver marketing collateral to key neighbors including local hotels, offices
 Online Presence
o Reputation Monitoring
 Track and respond to customer comments
 Google, Open Table, Yelp, Urban Spoon, Trip Advisor
 Partnerships
o Cultivate beneficial relationships
 B2B, Professional organizations
 Charities and non-profits

2.  Press and Communications
o Plan and execute press events
o Write press releases with clear and concise content
o Manage press inquiries
 Social Media
o Create messaging that engages followers
o Manage content, photos and videos
o Create photo opportunities
o Create videos
o Grow audience, build followers and fan base
 Facebook, Twitter, Instagram, You Tube, Pinterest, Linked In
 Themed Events & Promotions
o Announce events and seasonal promotions
 Bloggers
 Calendar listings
 Marketing collateral
 Social media messaging
 Media Announcements
 Website
o Manage existing website
o Update content as needed
o Google + and Google Ad words
o Gather metrics using Google analytics
Marketing is a long term strategy requiring commitment and consistency. Marketing is about
creating conversations, leveraging relationships and cultivating potential customers.
Marketing does not build sales overnight but instead sales are built over time when a dedicated
and deliberate plan is employed.
Kelly Morris, President
KSM Marketing & Events
ksmmarketing.com
(703) 237-9777