Mark Canon at JD Power and Associate Automotive Internet Roundtable

The Rise of Social and Consumer Generated Media

In The Beginning... Word of Mouth and Social Networks Already Existed Influence Transmission Awareness

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Then We All Moved … WOM and Social Networks Were Diluted and Displaced Influence Transmission Awareness

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Then We Moved Again And The Physical World Went Away… Influence Transmission Awareness

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Social Network/UGC Ecology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Andy Chen – Power Reviews

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Langley Steinart – CarGurus

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Michael Yang - Yahoo

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Christopher Barger – General Motors

Mark Canon at JD Power and Associate Automotive Internet Roundtable

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Mark Canon at JD Power and Associate Automotive Internet Roundtable