1. Keith Bretzius
Director of Communications

2. Writing
 Bachelor of Arts in Communications (Minor in Marketing)
 News stories, releases, press sheets, talking points
 Writing for media – web and social
 Understanding audiences
 Creative storytelling
 Effective writing is the foundation of communication and
ties in to brand and credibility
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3. Writing / Design / Website / Social Media / Marketing / Strategy

4. Design
 Master of Arts, University of Michigan
 15+ years experience creating designs and branding
 The value of branding & creating emotional connections
 Technically proficient
 Strong design enhances brand and is critical to
effective marketing and communication
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9. Website
 Website design and IA
 HCI - Human Computer Interaction
 CMS and Programming
 Google Analytics
 Websites are the #1 communication tool for external
audiences and understanding how users engage with
websites is essential
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11. Social Media
 A significant outlet in creating awareness and engagement
 Facebook - 200% increase (3,745 followers)
 Twitter - 100% increase (1,580 followers)
 Instagram - 1,745 followers in 3 month period
 Not all social offers ROI, takes commitment and time
 Social media is relevant and required for marketing,
especially with tech and social oriented markets
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13. Marketing
 Conveying the value proposition
 Tactical – requires planning
 Creative approaches to engage audiences
 Media mix - media or avenues such as the written word,
print, video, social media and HTML emails
 Establishing collaborations with media and stakeholders
 Utilizing creative skills to create value in the minds of
audiences
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16. Strategic Planning
 Outlining goals, vision, uniqueness
 Defining audiences
 Establishing realistic marketing/communication objectives
 Media mix
 Measure outcomes
 The capstone component required to organize efforts
and effectively utilize resources
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18. Conclusion
 Writing
 Design and Branding
 Website Design and Development
 Social Media
 Marketing
 Strategic Planning
 I possess the creative and strategic skills required to lead the
marketing and communications efforts for the MTC
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