business plan

1. MEMBERS :
GOH JYIA WHEY 0324910
GRACE WONG 0324575
ONG KE QI 0324251
TAN SHEN SIN 0324602
TENG LI YIK 0324366
BUSINESS PLAN
SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
FOUNDATION OF NATURAL AND BUILT ENVIRONMENT
INTRODUCTION TO BUSINESS [ BUS30104 ]

2. BUSINESS BACKGROUND

3. OUR BRAND
MNC CLOTHING CO.
MNC stands for
MONOCHROME, is a
growing fashion
focused e-commerce site
in Malaysia.

4. Monochrome, varying tones of only one
color, which is also our theme.
WHY MONOCHROME?

5. LOCATION
• Our store is located at No.
8, Jalan PJS 11/28b,
Bandar Sunway, 47500
Petaling Jaya, Selangor.
• This main reason of this
location is to keep our
stocks.

6. • Interested in creating our own brand
• Passionate.
• To earn maximum profit from it.
• To lead the fashion trend.
MAIN IDEA

7. MARKET ANALYSIS

8.  AFFORDABLE
 QUALITY
 BUY ONLINE
PREFERENCE OF OUR CUSTOMER

9. TARGETED CUSTOMER
 TEENAGERS
 LOWER INCOME

10. POTENTIAL COMPETITORS
 STONED & CO

11. POTENTIAL COMPETITORS
 NERD UNIT

12. POTENTIAL COMPETITORS
 SUPERCREW

13. STRENGTH & WEAKNESSES OF COMPETITORS
STRENGTHS
 DESIGN
 WELL- KNOWN
 ABLE TO TRY
WEAKNESS
 PRICE
 LOCATION

14. MARKETING STRATEGIES

15. WHY CHOOSE US?
RM15~25

16. COMPARISON
RM20
RM150

17. COMPARISON

18. WHAT’S SO GOOD ABOUT IT??
 AFFORDABLE PRICE
 AUTHENTIC DESIGN
 TOP-NOTCH QUALITY

19. MARKETING STRATEGIES
SOCIAL MEDIA ADVERTISING

20. MARKETING STRATEGIES
SOCIAL MEDIA ADVERTISING

21. MARKETING STRATEGIES
PROMOTE IN UNIVERSITY
 BOOTH

22. MARKETING STRATEGIES
PUBLIC RELATIONS
 EXCELLENT CUSTOMER SERVICE
 COMPELLING PRODUCTS

23. MARKETING STRATEGIES
SPONSORSHIP

24. MARKETING STRATEGIES
SPONSORSHIP

25. MARKETING STRATEGIES
STRATEGIC PARTNERSHIPS

26. MANAGEMENT STRATEGIES

27. MANAGEMENT STRATEGIES
SOLE TRADER
 Classed as self-employed
 Run own business as an individual
 Keep all business profits after paid
tax

28. MANAGEMENT STRATEGIES
PARTNERSHIP
 Share responsibility together for
business
 Share business profits together
business profits together

29. MANAGEMENT STRATEGIES
LIMITED COMPANY
 “EXCLUSIVE CONSTRAINED”
ORGANIZATIONS
 “OPEN” ORGANIZATIONS

30. MANAGEMENT STRATEGIES
ROLE & JOB SCOPE
 GRACE WONG [COURIER]
 GOH JYIA WHEY [ DESIGN ]
 TENG LI YIK [ ORDER ]
 TAN SHEN SIN [ SUPPLY & SPONSOR ]
 ONG KE QI [ MARKETING & SPONSORSHIP ]

31. BRIEF DESCRIPTION
As our business is small, we’re planning
to working it at online method.
Therefore, we do not need any lower
level workers.

32. FINANCIAL PLAN

33. FINANCIAL PLAN
START UP WITH CAPITAL AROUND 3K
• EACH MEMBERS 20% (5 MEMBERS)
• PROFIT AND LOSS, FOLLOW THE TOTAL
OF MEMBERS AND SOLVE

34. FORECAST SALES AND PROFIT (MONTHLY)
MONTHLY SALES – AROUND RM 5,750
 65% - STOCK (RM 3,737.50)
 35% - COMPANY’S REVENUE (RM 2,012.50)
35% IS USED TO PAY MONTHLY
 RENT (RM 1,100)
 MAIL FEE (RM 300)
AMOUNT THE COMPANY REALLY EARN IS RM 612.50

35. FORAECAST SALES AND PROFIT (3 YEARS)
ANNUAL MINIMUM REVENUE
RM 612.50 x 12 = RM7350
2ND YEAR REVENUE
RM 7,350 x 2 = MORE THAN RM 14,700
3RD YEAR REVENUE
RM 7,350 x 3 = MORE THAN RM 22,050

36. OUR OWN PROFIT
OUR MONTHLY SALARY – RM 2,500
EACH PERSON’S MONTHLY SALARY – RM 500
COMPANY’S ANNUAL REVENUE
RM 612.50 x 12 = RM 7,350
• TAKE OUT RM 7,000 , LEFT WITH RM 350 BAL C/D NEXT YEAR
RM 7,000 DIVIDE BETWEEN 5 OF US
 RM 7,000 / 5 = RM 1,400

37. CONCLUSION

38. FUTURE PLAN
FIGHT FOR LOWER PRICES
SELL MORE VARIETY PRODUCT
EFFICIENCY BETTER AND FASTER
QUALITY NOT LOSE TO OTHER BRAND
DESIGN ALWAYS UPDATED
MORE STYLE PROVIDED

39. REFERENCE

40. • ERICA TEVIS. (2015,FEBUARY). How to promote your ecommerce business.
http://www.practicalecommerce.com/columns/the-diy-entrepreneur/82049-How-to-promote-
your-ecommerce-business