Social Media Corporate Conference took place September 15-16th in San Francisco. Hosted by Useful Social Media from London England. We heard from the Social Media Directors of big brands worldwide. Including Nasa, NBC, Southwest Airlines, Wells Fargo and more. The key takeaways from the conference are here for you. Presentation created by Kimberly Allison, Marketing Rx Inc.

1. #CSMSF
Social Media Corporate Conference
San Francisco September 15-16, 2014
By Kimberly Allison, CEO of Marketing Rx Inc.

2. Coffee was
poured &
minds opened
We listened to Social Media
Directors from Top Brands
Worldwide:
Kellogg, NBC, NASA, Best Buy,
Wells Fargo, Western Union
Bank
Stub Hub, U-Haul, Sega,
Southwest Airlines, Trade King,
LinkedIn and more.

3. Top 6 Trends in 2014
1. It’s about real moments and
disconnecting from technology. People
have Mobilephobia - the fear of being away
from your mobile device. There’s an app that
will help you disconnect from technology.
Funny but true!
2. Media binging. You get all media,
digested from all channels all at once.
3. Collaborating is the new owning.

4. Top 6 Trends in 2014
4. Branded utility. Creating useful content.
Teach people and then they will buy.
5. Distributed expertise. More inclusive & less
academic, widely available expertise. People
are offering free (or charging small hourly fee) for
consulting and teaching workshops to attract
new clients.
6. Loveable Imperfection. People love it when
you look silly, make mistakes & aren’t perfect.
Full trend report is at www.15trends.com

5. Social is going to shift
from campaigns to engaging stories

6. The 3 R’s:
1. RELEVANT
Is your content timely. Does
it even make sense to tell
the story to your audience.

7. The 3 R’s:
2. RELATABLE
Is your story for your
audience? How are you
using data to inform your
story telling decisions?
Make content people will
relate to.

8. The 3 R’s:
3. REAL
Make a personal connection.
Gain trust. Trigger emotion
in your story telling. Use
experiences to tell your
story. Never trick your
audience with a false link.

10. Social Media for
Customer Care

11. You must engage the customer where the
prefer to have a conversation with you.
Often times when people are upset on Social
Media they simply want an apology. People
prefer to use Social Media over a call centre.
Southwest Airlines has reduced their costs by
embracing Social Media. They reduced head
costs for customer relations & have a listening
centre with 8 representatives and 2 leaders in
the Social Care Group.

12. Monetize your social community
Tips by Joseph Nolan of Stub Hub

13. FOCUS
It’s crucial to focus on your goals. For Stub
Hub, their Social Content is in line with 2
goals. 1. Engagement or 2. Acquisition.
When your business priorities overlap with
customer demands… that spot in the middle?
That’s the sweet spot!
To be successful at monetizing your Social
Community it’s all about targeting and
pushing out the right content at the right time.

14. More Ideas:
Retargeting on Facebook.
Advertising to Lookalike Audiences & Custom
Audiences on Facebook.
Using keywords in Twitter Ads.
“Buzzjacking” Love this word!
Example: X band is HOT!
“Tell us why you love X Band with #iwanttix
for your chance to win a $200 gift code today.
No ad budget is applied to content until it
catches fire… then amplify with ads.

15. More Ideas:
Plus One Program. Gives customers
incentives to return and buy again.
Search out influencers who would love your
product/brand and who have huge following.
Reach out to them and get them connected to
your brand and giveaway.

16. #FanFriday at StubHub
Their Fan Friday
contest weekly is HUGE!
This post to the right has
341 Likes and over
2000 comments!

17. The future of Social Media

18. 1 in 25 businesses report they have a robust
social strategy. There is a big need there.
Are you responding or reacting in the social
world?
Half of companies report that they collect
social outcome data but rarely use them to
drive change within an organization.
No one owns social media. It’s a synergy of
departments working together in harmony.

19. Have a shared vision and report quarterly.
Create a Social Media Council. Managers
from each department come together monthly
to share & be in the know. IT, HR, Digital,
Marketing, Sales, E-Commerce.
Mobile is a big trend. Social and mobile will
intersect even more in the future.

20. Need to get your business
Socialized?
Contact Kimberly@Marketingrx.ca Or visit www.marketingrx.ca