This document is an e-newsletter with information on various topics: - It profiles 3 individuals - Mr. Bipin Sanghavi, Mr. Pradip Bhalerao, and Mr. K.R. Suresh and their respective companies. - It discusses the growing footwear industry in India and Supreme's role in developing specialty foam products for the industry. - It compares the properties of different insulating materials - resin bonded fibreglass wool and INSUreflector foam. - It also highlights Supreme's participation in industry exhibitions and distributor/dealer meets and the expansion of its Hosur plant.

1. E-Newsletter | Volume: 1 | Issue: 3 | Edition: Quarterly
- Mr. Bipin Sanghavi p.02
- Mr. Pradip Bhalerao p.03
- Mr. K. R. Suresh p.04
Profile of the Quarter
Reflective Insulation:
Control Heat! p.03
Footwear Industry:
A Growing Industry p.02
Comparison between
Resin Bonded Fibreglass Wool
and INSUreflector p.03
Smarter solution of adhesion
for quick and clean operation p.02
Case Study
5 tips to stay away from
controversies
Success Mantras
of Steve Jobs
A word on our North Zone
achiever - Mr. Ashu Malik
The Word Jumble
Fun Zone
p.06
Memoirs of our
Supreme Moments
Events
p.05
Contributors
Rahul Sood
Manish Naik
Kavita Vichare-Desai

2. E-Newsletter | Volume: 1 | Issue: 3 | Edition: Quarterly | Page 2
Profile of the
Quarter
Footwear Industry: A Growing Industry
India is all set to be a part of one of
the biggest retail revolution, with
footwear industry especially on the
verge of witnessing a phenomenal
growth in future. According to a
recent Report, “Indian Footwear
Market Forecast to 2012” the
demand for footwear will continue to
grow. This growth will only be
because of a lower demand for
footwear in Europe and other parts
of the world.
Growing at a compound annual
growth rate (CAGR) of about 15
percent, the Indian footwear
industry is likely to reach
approximately Rs 38,700 crore by
2015, according to a study titled
‘Indian Footwear Industry: An
Analysis’ released by The
Associated Chambers of Commerce
and Industry of India (ASSOCHAM).
Supreme is closely associated with
the footwear industry in India by
developing several specialty
products. With a wide range of
crosslinked foams, Supreme offers
an array of products & solutions
that provide cushioning, comfort
& protection to the foot.
PROTEClitecell / PROTECxlc
(crosslinked PE / EVA foam) is one
such specialty product that offers an
alternative to imported foams that
save costly foreign exchange. The
recent introduction to this range is
‘PROTECcapcell-epdm’ (EPDM
blended block foam) that offers
almost zero hardness & resistance
yet provides excellent comfort &
cushioning. Supreme prides itself in
being a provider of such
cost-effective solutions.
Did you know?
Use of PROTECprofiles (edge protectors) or PROTECrods result into 30-40%
increase in compression strength against the same thickness of fabricated cushioning.
Case Study: Smarter solution of adhesion for
quick and clean operation
Mr. Bipin Sanghavi
Name: Mr. Bipin Sanghavi
Qualification: B.Com
Experience: 31 Years
Company: Sanghavi & Sons
Designation: Partner
Established in: 1981
Location: Ahmedabad, Gujarat
Company Profile:
Company started to explore
business opportunity in the areas
of Industrial Packaging since 1981
in the name of Akik Associates
which later on changed to Akik
Flaxee Pack Pvt. Ltd.
Company Philosophy:
Develop the business in areas of
Industrial Packaging, Cushioning,
Civil Construction & Insulation
with hard work and honesty for
enrichment of company, its
employees, suppliers and
customers.
Achievements of the
Company:
Started and successfully running
2 excise-able fabrication units
and polyester strapping business
of ITW (I) Ltd. for cotton baling
segment in last 3 years.
Association with Supreme:
We have been appointed as a
distributor for Protective
Packaging Division for Gujarat
region since 1981 by The
Supreme Industries Ltd. It is
indeed a very long, enthusiastic,
satisfactory and well worth
association which we will try to
prolong for coming years.
Name: Mr. Bipin Sanghavi
Qualification: B.Com
Experience: 31 Years
Company: Sanghavi & Sons
Designation: Partner
Established in: 1981
Location: Ahmedabad, Gujarat
Company Profile:
Company started to explore
business opportunity in the areas
of Industrial Packaging since 1981
in the name of Akik Associates
which later on changed to Akik
Flaxee Pack Pvt. Ltd.
Company Philosophy:
Develop the business in areas of
Industrial Packaging, Cushioning,
Civil Construction & Insulation
with hard work and honesty for
enrichment of company, its
employees, suppliers and
customers.
Achievements of the
Company:
Started and successfully running
2 excise-able fabrication units
and polyester strapping business
of ITW (I) Ltd. for cotton baling
segment in last 3 years.
Association with Supreme:
We have been appointed as a
distributor for Protective
Packaging Division for Gujarat
region since 1981 by The
Supreme Industries Ltd. It is
indeed a very long, enthusiastic,
satisfactory and well worth
association which we will try to
prolong for coming years.
Problem Identified: Application of
adhesive on the site itself, thus
consuming time and aggravating the
mess.
Solution by Supreme: Supplied
peel-off paper fixed with pressure
sensitive adhesive on
‘PROTECarmour’ (expanded
polyethylene foam - EPE / PE) /
‘PROTECcapcell’ (crosslinked
polyethylene foam - XLPE) /
‘PROTEClitecell’ - (XLPE
thermoformable foam packaging
material) pads. Being adhesive
backed; these pads can be stuck
directly on desired surface, after
removing the peel-off paper for ease
of application. It also reduces the job
time and avoids the mess.
Benefit: More than 90% time saving
and 95% reduction in rejections.

3. E-Newsletter | Volume: 1 | Issue: 3 | Edition: Quarterly | Page 3
Profile of the
Quarter
Resin Bonded Fibreglass Wool INSUreflector
Reflective Insulation: Control heat!
Comparison between Resin Bonded Fibreglass
Wool and INSUrelfector
Reflective Insulation has one primary
function and that is to reduce heat
transfer across open spaces, which is
a significant contributor to heat gain
in summer and heat loss in winter.
There are many other materials that
have the same function, however
reflective insulation has an “E” value
of 0.03. Hence Reflective Insulation
is superior to other types of insulating
materials in reducing heat flow by
radiation.
Many factors that make Reflective
Insulation the best are:
• Reflective Insulation does not
have significant mass to absorb and
retain heat
• Reflective Insulation has lower
moisture transfer and absorption
rates, in most cases
• Reflective Insulation typical
cross-section consists of two layers
of Aluminium Foil seperated by
factory laminated high-performance
Air Bubble Film unlike other fiberous
materials
• Reflective insulation provides
ease of handling & quick simple
installation to meet challenging
project deadlines
INSUreflector made of polyethylene
Air Bubble Film (ABF) is a low
e-reflective insulation material which
blocks the radiant heat transfer. It is
nature and environment friendly
non-toxic and fibre free.
Did you know?
Supreme is the only Indian company to manufacture XLPE foam
(INSUshield) & Nitrile Foam Tubing (INSUflex) in house.
Performance
Heated metal roof allows heat to be
absorbed by the glass fibers beneath,
which is later released downwards. The
foil doesn’t contribute in retarding the
flow of heat.
INSUreflector’s surface facing the metal
roof for under-metal roofing areas
performs by reflecting the radiant heat
back into space above. This helps in
reducing temperature.
Noise Transmission
Fiberglass wool is normally poor in
providing sound transmission loss.
INSUreflector provides a 28dB sound
transmission loss.
Material Handling
Fiberglass products are cumbersome,
irritable and difficult to handle and apply.
INSUreflector is available in rolls of large
format. They are light and easy to handle
and install.
Thermal Resistance
Fiberglass products gradually lose their
thickness from the time they are packed
in rolls, opened at site and applied in
position. Any absorption of moisture
would lead to increase of thermal
conductivity of material and thus loss of
thermal resistance.
INSUreflector could be applied in
various configurations to provide higher
thermal resistance. Air spaces
combining with the positioning of the
Radiant Barrier lead to at least 60%
higher thermal resistance in
comparison.
Material
Bonded glass fibers have Aluminium foil
on one side. For under-metal roofing
application the foil merely functions to
provide support to the material.
INSUreflector has reflective surfaces of
Aluminium foil on both/one side of
polyethylene air bubble.
Mr. Pradip Bhalerao
Name: Mr. Pradip Bhalerao
Qualification: Post Graduation in
Project Management
Experience: 22 Years
Company: Pharmadeep Turnkey
Consultants & Engineers Pvt. Ltd.
Designation: Director
Established in: 2003
Company Profile:
Founded by Mr. P. P. Bhalerao
almost 10 years back, we have
done many assignments in the
field of Pharmaceutical Project
Management. We also have
assignments in China, Ghana to
name a few.
Company Philosophy:
To provide cost efficient and
technologically advanced
solutions by optimizing recurring
cost.
Achievements of the Company:
Providing turn key services for
Pharmaceutical, Cosmetic, Food
and Herbal Extraction industry
and also providing integrated
solution for Project Management.
Association with Supreme:
First and foremost, during last 4
years we have not received any
quality related complaint from any
of the site about insulation
material of supreme. Visits of
supreme sales personnel are
more about technical presentation
rather than sales talk, which help
us to maintain an update on the
current industry practices.

4. E-Newsletter | Volume: 1 | Issue: 3 | Edition: Quarterly | Page 4
Profile of the
Quarter
Comparison between Bitumen Board &
DURAboardHD100
Some of the challenging / prestigious projects
Constructions that resist Earthquakes
India is known to be a victim of
devastating earthquakes. The main
reason that constitutes for this
devastation is that the Indian plate is
driving into Asia at a rate of
approximately 47 mm/year.
Geographical statistics of India show
that almost 54% of the land is
vulnerable to earthquakes. A World
Bank & United Nations report
estimates that around 200 million city
dwellers in India will be exposed to
storms and earthquakes by 2050. To
sustain such strong shakes, it has
been advised that a building should
be slightly flexible so as to withstand
the stresses caused in various parts
of the building. It is advised that two
buildings have enough space for
vibration. An expansion joint is an
assembly designed to safely absorb
the heat-induced expansion and
contraction of various construction
materials, to absorb vibration, to hold
certain parts together, or to allow
movement due to ground settlement
or earthquakes.
And this is where DURAboardHD100
comes into play. DURAboardHD100
is a high performance expansion
joint filler board that keeps every
construction durable. Diverse
weather conditions cause crack
formations, however DURAboard
HD100 prevents this. Far superior to
Bitumen Board, this product is a
much sought after product by many.
DURAboardhd 100 can be used in
expansion joints in new structures as
well as in concrete road stretches
ensuring no cracks or water
leakages through the joint.
After all it is your life at stake and not
anyone else’s.
• Tezpur Airport (MES)
• Tisco - Kalinganagar (Orissa)
• Indian Oil - Paradeep (Orissa)
• City Mall (Guwahati)
• ONGC OPAL (Gujarat)
• GAIL Guna (Madhya Pradesh)
Did you know?
Use of DURArods provides immense cost saving when applied as a
back up to sealant.
Property Bitumen Board DURAboardHD100
Water Absorption More than 10% 0.03%
Compression Recovery Low 96% average
Bitumen Content 35 - 40% Nil
Oozing of Bitumen Very high Stains Nil
Cutting & Placing Difficult & Messy Easy
Cell Structure Open & Fibrous Closed
Life Disintegrates in water Polymer based,
non-deteriorating
Availability One Standard size, Wide variety of
hence almost 20% sizes to reduce
wastage wastage
Mr. K.R.Suresh
Name: Mr. K. R. Suresh
Qualification: B.E. (Civil)
Experience: Over 15 years
Company: Axis Façade Consulting
Private Limited
Designation: Regional Director
Established in: 2004
Location: Mumbai
Company Profile:
Providing facade-consulting
services towards design,
construction administration and
management for the external
facades.
Company’s Approach:
We provide a creative and
pragmatic approach to design,
procurement, quality control,
construction & facade elements for
varied projects. Apart from this, we
ensure effective problem solving to
meet and serve our clients’
interests.
Company Philosophy:
To balance a creative process with
the technical aspects of facades.
Also constantly looking for new and
interesting materials and
applications to meet our clients’
requirements for creating more
distinctive and higher performing
facades.
Top 3 projects handled:
• Taj Wellington Mews
Client - Taj Hotels
Architect - John Portman &
Associates, USA
• TCG - First International
Financial Centre
Client- TCG Development, Delhi
Architect - Kohn Pederson Fox,
New York
• KMC - Office Building in
Hyderabad
Client - KMC
Architect - Rahul Mehrotra &
Associates, Mumbai
Name: Mr. K. R. Suresh
Qualification: B.E. (Civil)
Experience: Over 15 years
Company: Axis Façade Consulting
Private Limited
Designation: Regional Director
Established in: 2004
Location: Mumbai
Company Profile:
Providing facade-consulting
services towards design,
construction administration and
management for the external
facades.
Company’s Approach:
We provide a creative and
pragmatic approach to design,
procurement, quality control,
construction & facade elements for
varied projects. Apart from this, we
ensure effective problem solving to
meet and serve our clients’
interests.
Company Philosophy:
To balance a creative process with
the technical aspects of facades.
Also constantly looking for new and
interesting materials and
applications to meet our clients’
requirements for creating more
distinctive and higher performing
facades.
Top 3 projects handled:
• Taj Wellington Mews
Client - Taj Hotels
Architect - John Portman &
Associates, USA
• TCG - First International
Financial Centre
Client- TCG Development, Delhi
Architect - Kohn Pederson Fox,
New York
• KMC - Office Building in
Hyderabad
Client - KMC
Architect - Rahul Mehrotra &
Associates, Mumbai

5. E-Newsletter | Volume: 1 | Issue: 3 | Edition: Quarterly | Page 5
Memoirs of our
Supreme MomentsAwards &
Recognitions
In recognition of their
enduring partnership and
achieving business
exceeding Rs. 10
Crore during the year :
2011-12
• Akaygents Pvt. Ltd.,
Chennai
• Supreme Packages,
Hosur
• Venus Plastics,
Mumbai
• Aloukik Agencies,
Bengaluru
Explore our
Exhibitions (Visit us at)
• Industrial Expo 13
Dates: 18 – 21 January, 2013
Venue: SIDCUL, IIE, Hardwar
Stall No.: 2, Hall No.5
• Plastasia 13
Dates: 8 – 11 February, 2013
Venue: BIEC Bangalore
Stall No.: A-51
• ACREX 13
Dates: 7 – 9 March, 2013
Venue: Bombay Exhibition
Centre, Goregaon – Mumbai
Stall No.: B-54
West - Distributor Meet
• West Zone - PROTEC Distributor Meet 2012
held at Fortune Select Dasve held on 6th November, 2012
West - Dealer Meet
• West Zone - DURA Dealer Meet 2012
held at Fortune Select Dasve held on 3rd October, 2012
Special thanks to Mr. Umesh Sengaonkar (GM - Protective
Packaging Division - West), Mr. Sachin Deshpande (Plant
Head - Urse) and all other speakers.
The Millionaire Club
Business Achievement Award

6. E-Newsletter | Volume: 1 | Issue: 3 | Edition: Quarterly | Page 6
Tips to stay
away from
Controversies
5 Success Story - Hosur Welcomes A New Unit
Success Mantras of
Steve Jobs
Winners of BUZZ-Vol1-Issue-2 - The Search Engine Contest
Protective Packaging Division’s
Unit II in Hosur was inaugurated
by Executive Director of
Company, Shri. Vijay Kumar
Taparia on 26th September, 2012.
This Unit is located in Byramangalam
village near Hosur which is 14 km
away from Hosur Unit I. This new
factory is facilitated with latest
facilities and machineries in order to
comply with the latest trends and
regulations in manufacturing.
Presently, in this new unit, a new
extruded crosslinked foam line has
been commissioned. New product
lines are going to be added in this
location later, as per the Division’s
expansion plans. Presently, we have
constructed around 75000 sq. feet
area in this location to manufacture
extruded and block crosslinked
foam. Once all future expansion
plans identified for this unit is
completed, this will become the
largest operating unit in our product
line in India.
Hosur Unit I is ISO 9001, ISO 14001
and OSHAS 18000 certified. The
new unit is also equipped with all
state of art safety features and
facilities.
A B.Sc and MBA student with a total experience of
more than 12 years, Ashu Malik is working as a
RSM - North for INSU range of products with
Protective Packaging Division.
He is a self motivated person with pleasing
personality and is highly focused in approach
toward the Organization Goals. After his joining the
organization - North INSU business has never
looked back and achieved greater heights and
created new records and also entered in new area
of application with Thermal Insulation products.
With his continuous efforts North has achieved highest sales in Qtr 1st for FY
2012-13.
• Mr. Jitender Yadav
• Mr. Ravi Jain
• Mr. Manoj Shah
• Mr. Rahul Assawa
Refrain from vicious gossiping
about anybody in your
company. A little chitchat near
the water cooler on television
shows, friends etc is safe and
fun. It improves interpersonal
relationships.
Maintain a positive attitude and
avoid any negative comments
in times of any strained work
matters. Keep your language
as clean as possible.
Seeking opinions from your
colleagues will help you
improve your work. It will also
help avoid inconsistency of any
kind. When addressing
somebody, be kind with your
words.
In case of any fights, quarrels,
let the opposite person
complete. Later confront the
situation with calmness and
respond in the softest manner
possible.
Name calling at workplace
leads to ugly situations which
also leads to sacking of
employees. Avoid this and
address every problem with a
sense of maturity.
The first and foremost thing an
individual needs to imbibe is the
fact that university textbooks do
not provide practical knowledge.
Steve Jobs followed his own
management style.
At workplace, learn to handle
even the bluntest delivery of
criticism. It will help you grow
and improve, in work and
personal life as well.
Leadership comes to people
with innovation. Come up with
new ideas, take risks and learn
from your mistakes.
It was a pleasure to have everybody take keen interest in the game-The Search
Engine. We chose our winners on first come-first serve basis. Heartiest
congratulations to each of them and specially to the 1st 4 for their quick response.
Ashu Malik - RSM (North Zone Protective Packaging Division)
The Word Jumble
Find out what makes a Healthy
Breakfast...
If you find (words)
2 - Fair 5 - Good 7 - Excellent
Submit your answers at
kavita_vichare@supreme.co.in
and the lucky winners would
feature in the next BUZZ issue.
1. EGMSEDARC SBGL
2. BRTAB DRTUEE
3. RFUIU ICETJ
4. EKORNASLFC
5. NDWAHISC
6. MTAELOA
7. LMIEUS