In this article, we’ve discussed the ways to empower your sales teams for the job at hand.

1. HOW TO EDUCATE YOUR
SALES TEAM ON A NEW
PRODUCT LAUNCH?
Presented by PrepAI

2. INTRODUCTION
Launching a new product is a way to attract
more customers to a business. Launching the
product is one aspect, training the sales team
to correctly pitch the product to the right
market and share important information with
the customers is another aspect that requires
care and attention. Here is a detailed
understanding of the same:

3. PRODUCT LAUNCH MISTAKES TO AVOID
Choosing the wrong customer group
Not testing the market conditions
Unmatched pricing
Not paying attention to existing customer feedback
Going overboard with promises
Not having a launch plan
Disconnect between the marketing campaign and
customer demands
Lack of continuous sales enablement
The following are a few product launch mistakes to avoid:
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4. PREPARE YOUR SALES TEAM FOR A NEW
PRODUCT LAUNCH
Understand the Buyers
Build Internal Communication Channels
Develop Supporting Assets
Train a Sales Team on Products
Training Methods to Prepare the Sales Team
Webinars
Video Coaching
Self-Studying Modules
Design Course and Create Assessments
Role-Playing
Just-in-Time Training and Microlearning
Incentivize Training
Bring Everything Together

5. THANK YOU