1. By emma codi and camille

2. Research and planning
 We researched that other cereals set a certain type of
audience for their product, this makes it easier for the
product to sell
 We also know that cereal portray their cereal to be the
way the cereal looks is better than of what is inside
the box.

3. Our survey monkey questionare.

4. How we found our target audience
 We choose our target audience which is girls as there is
not any or a lot of cereals focused on one gender.
 We learnt from the cereal adverts that if your cereal is
based on children it needs to be appropriate to the age
group

5. Our planning :
We split up so one person done one thing & another
person did the next thing so that we would have it all
done on time & get it all done without having to leave
little bits behind

6. Who are our main competitors
Our main competitors are .....
Powerpuff girls by kellogges cereal
Coco pops by kellogges
So basically kellogges is our biggest competitor.

7. Cereal & Advert
 Our cereal idea was strawberry snaps , the price is
£2.00.
 Our advert plan is a girl lives in a very dull black and
white world. when she eats the cereal she becomes
happy and the world is suddenly colourful!
 We didn't really stick to our original advert plan as it
didn't reflect our cereal the way we wanted.

8. STORY BOARD

9. THE BACK AND FRONT COVER

10. Cereal ad advert.
 Our product in the advert isn't shown alot but it is
shown the advert is more about the message of what
the cereal is for.

11. The finished product
 The strengths of our cereal were that it shows the
products name , its bright and colour so it appeals to
our target audience to our target audience girls
 Our finished product was in the page above.

12. The finished product
 I think that they look like a real cereal because it has
activities you can do on the back cover most kids
cereals will have this.
 The improvements that could be made to our cereal is
it could include a barcode. To make the cereal look
more real
 And the cereal could have a bit more detail.

13. How well we worked as a group
 We think that we worked quite well as a group, our
strengths were ;
 We decided on ideas for the cereal
 Were lucky because our group made up lots of cereal
ideas before we went for the actual plan strawberry
snaps.