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What Can Tumblr Do for You? A Presentation by Katrina Valenton
- 1. What can Tumblr do for you? Presentation by Katrina Valenton Seneca College, 2015
- 2. Customizability = Value • Stories • Photos • GIFs • TV Shows • Links • Quips • Spotify Tracks • mp3s • Videos • And more! www.tumblr.com
- 3. Not too cool for school. • Overrepresented by females over males • Majority of Tumblr’s audience has no college or some college education • A large majority of Tumblr’s audience browse through the site at school www.alexa.com/siteinfo/tumblr.com
- 4. Organizations + Tumblr = Brand Communities Exposure Engagement Experimentation https://www.tumblr.com/business
- 5. Tumblr is a community that’s active at night and during the weekend. • 42 % of all activity on Tumblr happens from 5pm to 3am • Saturday and Sunday are the most active days http://unionmetrics.tumblr. com/post/55614818502/wh ens-the-best-time-to-post-to- tumblr-weve https://www.tumblr.com/search/night
- 6. Tumblr is a relevant community. Alexa Rank Tumblr is ranked #42 globally and #19 in the United States Quantcast Rank Tumblr is ranked #34 in the United States http://www.alexa.com/siteinfo/tumblr.com https://www.quantcast.com/top-sites www.tumblr.com • A global social platform • Supports different communities, cultures and languages
- 7. Google, meet Tumblr. Tumblr, meet Google. Individuals and organizations can add Google Analytics to their blog’s theme for free…all you need is a Google Account! https://www.tumblr.com/docs/en/google_analytics https://www.tumblr.com/business Organizations can also take advantage of Tumblr’s analytics tools for brands
- 8. Tumblr can be an environment for businesses and consumers to form relationships with each other. What is B2B and B2C? Check out: http//smallbusiness.chron.com/b2b-b2c-mean- 56101.html https://www.tumblr.com/search/b2b https://www.tumblr.com/search/b2c
- 9. Converse Creating Communities. “Converse has always been a blank canvas for culture” http://industry.shortyawards.com/nominee/6th _annual/i4/converse-music- tumblr?category=tumblr_campaign http://conversemusic.tumblr.com/ Converse Music = Collaborations Sharing Stories Engagement
- 10. Tumblr > Costs Tumblr is free to use for all individuals and organization Time developing your Tumblr blog depends on your objectives If creating your own content, there may be additional external costs creating videos, photos, etc. Great content = greater possibility of engagement on Tumblr https://www.tumblr.com/business
- 11. Getting started on Tumblr? It’s okay to ask for help. • Tumblr’s Business Page • Brand strategists available • Resources for brands including analytics and ad specifications www.tumblr.com/business
- 12. Connect. Twitter: @katrinavalenton Website: www.katrinavalenton.com SlideShare: www.slideshare.net/KatrinaValenton
Notas do Editor
- Introduction: Thank you for taking the time to view my presentation on Tumblr. My name is Katrina Valenton, I am currently a social media student at Seneca College and I will be showing (and mentioning in the notes section) why organizations should use this social media platform to create communities, the costs involved, an example of an organization that used Tumblr for a successful campaign and more! (Image from www.tumblr.com)
- Tumblr’s Value Proposition: Tumblr gives users the opportunity to express their own ideas, interact with a greater audience and within an online community (and its also highly customizable to suit an organization or individual’s need. (Images from www.tumblr.com)
- Demographics of Tumblr: A large majority of Tumblr’s audience browse through the site at school and have no college or some college education, suggesting that users are typically high school students or younger college or university students. (Charts from http://www.alexa.com/siteinfo/tumblr.com)
- Why should organizations use Tumblr? The three “E’s”= Exposure, Engagement, Experimentation Tumblr is a chance for organizations to create meaningful connections in the Tumblr community by interacting with those interested in the brand, the brand identity/culture, or campaigns/content that the brand curates. The potential for exposure is high for organizations depending on their strategies and who they plan on reaching out to, how and why. Organizations can also experiment in Tumblr, posting different types of content like videos, pictures, music, etc. and seeing which type increases engagement/popularity of the organization’s Tumblr account. (Image from https://www.tumblr.com/business)
- It’s optimal to post at night and during the weekend on Tumblr if you are an individual or organization looking for higher traffic and visibility. Schedule content outside of business hours. (Image from https://www.tumblr.com/search/night) 42% of all activity on Tumblr happens from 5pm to 3am and Saturday and Sunday are the most active days. (Stats from http://unionmetrics.tumblr.com/post/55614818502/whens-the-best-time-to-post-to-tumblr-weve)
- Tumblr is a relevant community as it is a global social platform that supports different communities, cultures and languages (Tumblr is an international portal) Alexa rank? (Tumblr’s estimated metrics) Global rank: #42 (The rank is calculated using a combination of average daily visitors to this site and page views on this site over the past 3 months. The site with the highest combination of visitors and page views is ranked #1.) United States rank: #19 (The rank by country is calculated using a combination of average daily visitors to the site and page views on the site from users from that country over the past month. The site with the highest combination of visitors and page views is ranked #1 in that country.) (http://www.alexa.com/siteinfo/tumblr.com) Quantcast rank? (Based on the # of people in the United States who visit site within a month) Tumblr is currently ranked #34 in the United States (https://www.quantcast.com/top-sites) (Image from www.tumblr.com)
- Individuals and organizations can add Google Analytics to their blog’s theme for free…all you need is a Google Account! Organizations can also take advantage of Tumblr’s analytics tools for brands. Analytics help organizations understand how often users visit their blog, where they are coming from and more. (Image from https://www.tumblr.com/docs/en/google_analytics) (Image from https://www.tumblr.com/business)
- (Definition of B2B and B2C can be found at http://smallbusiness.chron.com/b2b-b2c-mean-56101.html) (Image from https://www.tumblr.com/search/b2b) (Image from www.tumblr.com/search/b2c) Due to Tumblr’s flexibility and customizability, an organization or individual can use the platform to initiate both B2B (Business-to-Business) and B2C (Business-to-Consumer) relationships. (ex. Tumblr and another organization = B2B, organization and a teenaged Tumblr user = B2C)
- (Image from http://industry.shortyawards.com/nominee/6th_annual/i4/converse-music-tumblr?category=tumblr_campaign) (Image from http://conversemusic.tumblr.com/) Converse is an example of an organization that has used this platform to further their objectives. The brand’s identity as a “blank canvas for culture” set the base for collaborations with Internet artists and Converse Music was born on Tumblr. Converse Music was a Finalist for Best Tumblr Campaign (Shorty Awards) and stayed true to their objective.
- (Images from www.tumblr.com/business) Tumblr is free to use for all individuals and organization Time developing your Tumblr blog depends on your objectives If creating your own content, there may be additional external costs creating videos, photos, etc. Great content = greater possibility of engagement on Tumblr Organizations may also spend more on sponsored days, video posts and other posts on Tumblr in order to increase visibility.
- (Both images from https://www.tumblr.com/business) www.tumblr.com/business is a great way for organizations to get started on Tumblr. Not only are brand strategists available for consultation, but there are many resources for brands including analytics and ad specifications.
- Thank you for taking the time to explore my presentation! Want to connect? My Twitter handle is @katrinavalenton, my website is www.katrinavalenton.com and my SlideShare account is www.slideshare.net/KatrinaValenton.