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More Courses, Less
Cost: How to Provide
More Content on a
Limited Budget
Katrina Marie Baker
Senior Learning Evangelist,
Adobe, Inc.
Today’s Agenda
• Determine whether to develop a course or
learning program in house, or purchase
existing content from a vendor
• Compare content types and select content that
will best serve the learners
• Use course content catalogs to augment
existing curriculum
• Develop more custom content without
investing more funds
• Save money by presenting some instructor-led
classes in a virtual format
What challenges does your
organization face when creating
course content? Select all that
apply.
a) We don’t have enough L&D folks to
develop all of our content
b) We have a lot of competing priorities that
take our time
c) We don’t have much of a budget
d) Our team doesn’t have the knowledge to
develop some courses
e) Our team doesn’t have development
experience
f) We need to deliver certain compliance
topics to limit our organization’s liability
and it’s best that we hire a third party for
that content
g) We face other challenges (please type in
the chat box)
Challenge #1: Not Enough L&D Folks
Extend Your
Team
Ways to Extend
Your Team
1. Subject matter experts (SMEs)
2. Expert-led workshops
3. Lunch & learns
4. User generated content (UGC)
5. Mentorship programs
6. Department educators
7. “Telephone” or “pay it
forward” training
8. Virtual and recorded classes
9. Blended learning programs
Challenge #2: Competing Priorities
Analyze
Current Tasks
& Projects
Ways to Adjust
Your Priorities
1. Team structure
2. Curriculum structure
3. Workflow definition
4. Leadership philosophy
Challenge #3: Not Much Budget
Recapture &
Reallocate
Funds
Ways to
Recapture &
Reallocate
1. Review line items
2. Adjust license counts
3. Renegotiate contracts
4. Purchase multiple
products or services
from a single vendor
5. Analyze ROI
Challenge #4: Not Enough Knowledge in Some Areas
Build the
Team’s
Knowledge or
Bring in More
Resources
Ways to Build the
Team’s Knowledge
1. Course catalogs
2. Conferences
3. Certification programs
4. Job shadowing
5. YouTube videos
6. Contractors
Challenge #5: Development Experience
Develop an
In-House
Developer
Challenge #6: Compliance Topics
Purchase
Content or
Utilize an
Appropriate
Consultant
Comparing Content Types
Types of Content You
Can Purchase
• Course catalog
• Ala carte courses
• White label
• Fully customized
• Multiple delivery formats,
including instructor-led training
What types of
course content do
you purchase?
a) Course catalog
b) Ala carte courses
c) White label
d) Fully customized
e) We develop all training
in-house
Augment Your Training Program with Course Catalogs
Incorporate Virtual Classes into Your L&D Program
Do you
currently use
virtual
instructor-led
training? In
what ways?
ILT vs. Virtual:
Cost Comparison
Divide total costs by
number of attendees.
Instructor-Led Costs
• Instructor’s Labor/Fee
• Attendees’ Labor Cost
• Training Materials
• Classroom Supplies
• Equipment Rental
• Meals for Attendees
• Travel Costs
Virtual Costs
• Instructor’s Labor/Fee
• Attendees’ Labor Cost
• Hardware
• Licensing for Virtual
Learning Platform
30 Day Captivate Prime Free Trial
LinkedIn: linkedin.com/in/katrinabaker
Email: kbaker@adobe.com
Blog: elearning.adobe.com
30

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More Courses, Less Cost: How to Provide More Content on a Limited Budget

Notas do Editor

  1. Virtually every business segment is in the midst of its own transformation to deliver an exceptional customer experience. Our customers tell us that solving this end-to-end content equation is the single biggest technology challenge they face, and we’re proud to be partnering with them to help them solve it.   We are 18,000 passionate people dedicated to helping our customers create what’s new, what’s better, and what’s next … with real insight and real impact. We help our customers make it an experience.