1. Katlin Dangel
The DVCAC’s mission
 “The Mission of Domestic Violence & Child Advocacy Center is to empower individuals,
educate the community and advocate for justice to end domestic violence and child
abuse.”
The Domestic Violence & Child Advocacy Center (DVCAC) has been working for 35 years in
order to help people who are either victims of or at risk of being victims of domestic violence,
child abuse or any other type of violence. Each year this agency is able to reach 35,000 men,
woman and children. The DVCAC offers an array of services and programs in order to reach
each individual.
Services include
 They have a wide variety of ways that they educate the community including social
groups, health fairs and community forums.
 They have a personal safety skills program which educates kids on how to recognize and
respond to unsafe situations.
 They provide professional speakers that can go to any venue to inform people.
 They also provide a variety of training programs.
Statistics
 12 million men and woman are victims of rape, stalking or physical violence by another
individual every year.
 1.5 million high school students experience physical abuse every year

2. Katlin Dangel
 900,000 children were also reported to be victims of abuse each year.
 1 in 4 women will experience domestic violence during their life time.
 1 in 5 children will experience some type of maltreatment in their lifetimes.
 About 1 in 3 high school students will be involved in an abusive relationship.
With statistics such as this it is apparent that more people become educated on the DVCAC.
Once the number of people who are aware of the situation raises it can expand the services
that the DVCAC can provide.
Goals
 To raise awareness of child abuse, teen dating and domestic violence within our target
audience
 To increase the communities knowledge about what the DVCAC provides.
The DVCAC main purpose is to enlighten people while also providing services to the
people that need them. These goals are important because it will help people understand just
how much abuse really occurs. Everybody knows that abuse occurs, but most people don’t put
much thought into it if they haven’t seen it themselves. It is very important to show people how
close abuse is really to home and to get the people to participate in the services the DVCAC
provides in order to prevent it.
The DVCAC has many strengths when it comes to their organization.
 There programs do have a high level of participation which makes it possible for
them to help 37,000 people a year.

3. Katlin Dangel
 This organization has also became a national model especially when it comes to
the integration of the children’s program and also for domestic violence
programming which help may adult victims become empowered.
 Social media also makes it so the organization can promote without any cost
 Their ability to be able to provide services to people in need
 Has over 35 years of experience in serving the community
This organization has a some weaknesses.
 There may be a lot of people that know about what the DVCAC does, but there
isn’t enough.
 Lack of funding
 They do not have a high following on social media
 People in need can only reach help through phone and face to face contact
Objectives
 To raise awareness of child abuse, teen dating and domestic violence by 25% by the end
of the first campaign.
 To raise the knowledge of what services the DVCAC provides by 40% by the end of the
first campaign.
 To raise the proper funding for the DVCAC so that the program can reach more people.

4. Katlin Dangel
These numbers seem high, but they are possible. A lot of people already know about the
program, but there is still a bigger audience out there that doesn’t understand. With the proper
funding it will be possible to reach a wider spectrum. There are many sponsors that can help to
create the proper funding. Places such as the Cleveland Clinic and Cleveland State University
both have the money that can be used in order to provide the services they need.
When it comes to both of those organization they both should have no problem
participating. Both of them are about providing a better future for people. One provides it
through health, while the other provides it through education. It can be shown to both of them
that if the sponsored this promotion that they will be able to help a wider audience. The
university should be able to get a decent number of students to participate as volunteers, so
that would cut the cost out on staff.
All the proposal would need is for the sponsors to cover the cost of the necessities. The
university and hospital can both provide volunteers, so there will be very limited staff that will
be getting paid. With the help of Cleveland State University and the Cleveland Clinic the
proposal should be a complete success.
Target Audience
 Youth: any children under the age of 18. They will be children that currently
attend any type of grade school. They will most likely be kids who already
participate in other programs or their parents do. The schools can help to get
them involved in the program. They may also be kids that have already gotten
help from the DVCAC.

5. Katlin Dangel
 Young adults: any person the age of 18 to 25. These are people who most likely
attend college. They may be people that already volunteer for other programs.
They may also already participate in other programs such as walk or runs. These
people may have also gotten help from the DVCAC previously.
 Adults: any person over the age of 25. These people most likely have already
supported other organization previously. They may also have already supported
the DVCAC or have gotten help from them.
When it comes to the proposal the main focus audience will be for people of any age or
background. There will be a variety of things there to attract people of all ages. Things like the
color run and the glow run have both achieved this by using things that will draw a younger
crowd in, which brings is an older crowd as well. As a younger crowd gets draw into this project
it will become more of a family affair.
The most important audience is family and friends. It has to be shown to them that this
project is fun for all people of any age. Adults who do not have a family may not feel a huge
need to participate, but the ones that do have a family will be more likely to do it. There are
many aspects to this project that will bring in a bigger audience and they don’t have to specify
for on only one age group. If the project is shown to be for people of all ages and backgrounds
then it will most certainly bring in a variety of people. By having students volunteer during the
run they will be able to help to bring in more of a younger crowd. Other people can also sign in
to volunteer. The walk can use as many volunteers as they get. If the walk focuses on a mass
audience it will make it possible for the DVCAC to reach a wider audience.

6. Katlin Dangel
Strategy
To help to increase the organizations services and understanding the lack of funds the
organization has it is proposed that a color walk for people of all ages to participate in. There
are many other walks and runs out there that all help to represent a cause. I have proposed a
walk because it seems that more people are more likely to participate in a walk than a run.
Some people don’t feel physically fit enough to want to participate in a run, but a walk may get
them to want to. They already have the color run in Cleveland which seems to have drawn in a
larger/younger audience. The color walk is intended to do the same thing.
Tactics
In order for this walk to be a success a few things need to happen. In order to get higher
participation it is important to have the walk sometime during the summer when kids are out of
school and the weather is nicer. The month of august will be good for this, because the weather
won’t be as hot, but it will still be nice out. A good location of the walk would be in downtown
Cleveland. The part of Cleveland has a higher traffic area and it has the space needed to
preform something of this capacity. Making this walk a family affair will represent the DVCAC
well. The DVCAC is about helping families, so showing people that they do just that is
important.
It is important to get people of all ages to participate for this very reason. The
DVCAC doesn’t focus on one specific age group, so the walk should not focus on just one either.
By having a walk that symbolizes the importance of reaching people of all ages it will give the

7. Katlin Dangel
participants a powerful message. With the help of the Cleveland Clinic and Cleveland State
University all of this will become possible.
Leading up to the event people will be encouraged to sign up for the walk through social
media. The sign-up fee will be thirty dollars which will include a T-shirt. People are also
welcome to come to just be spectators and there will be no fee required from them. There will
be food/beverages and merchandise at the event for the people to purchase while they are
there. Merchandise can include, wrist bands, T-shirts, key chains and other products. They can
also give away free wrist bands to anyone who joins the DVCAC’s mailing list. There will also be
informative booths that are run by staff from the organization that can tell people what the
DVCAC does. Staff can also circulate throughout the walk and hand out information packets to
people. It would also help to have previous victims who were helped by the organization come
and share their story with people. The Paint at the color walk will serve to draw people into the
event while giving the DVCAC a chance to inform people.
Throughout the time leading to event and after it the DVCAC will use social media to
release information about the color walk. Using social media will help to spread the news to a
younger crowd. They can also use resources like scene magazine and the local schools to
promote the event. The DVCAC will promote the event as soon as 6 months leading up until
the color walk.
Effectiveness
By using social media it will be simple to see how effective the promotion was.
The organization can send out ratings on the social media websites and it can give people a

8. Katlin Dangel
chance to rate how well the promotion went. Also websites like twitter allows people to use
hash tags when they write about something. After the walk the organization can look at their
social media pages and see what people have been saying about the promotion. It is also
possible to see how much the promotions following increases after the walk to see how much
of a success it was. There are many ways to test out effectiveness, but with this generation
using social media seems to the best alternative. Surveys can also be used, but they will most
likely have a better success rate of people filling them out if they are distributed on the
internet.
Appendix
When it comes to the budget money will be saved when it comes to the staffing if
mostly volunteers are used. Also advertising cost will be extremely reduced if it is done mostly
on social media. Other costs will include:
 The T-shirt will be prepared by order leading up to the event. The people who sign up
will be paying 30 dollars to participate while the shirts will only cost $6 a piece to be
made. Extra shirts can be sold at the event for $20 each. If 2,000 people participate in
the first walk it will be 6,000 dollars for the shirts.
 By using mostly social media there isn’t much outside advertising that needs to be done.
There can be billboards placed in a few spots of the city. For 3 billboards it can cost
around 5,000 dollars. Flyers and posters can also be handed out. 1000 flyers and posters
can cost up to 3,300.
 The paint needed for the event will cost up to 15,000 dollars

9. Katlin Dangel
 Food and beverages will cost about 10,000 dollars.
 Other merchandise including wristbands and packets will cost about 5,000 dollars.
This will make the total cost of the event $44,300.
Please note that the merchandise and food/beverages sold at the event will account for the
money spent. The T-shirts alone will bring in $14 each after the cost of making them is
deducted. Also this event will bring in donations from outside people and it will recoup the
cost.