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1. Audience Profile

2. Key Demographics:
-Age Range: 72.7% between 16 and 18, 27.3% between 19 and 21.
-Gender: 45.5% Female, 45.5% Male, 9.1% Preferred not to say.
-Education: 100% are in education in either college or university.
There is no preference for religion, ethnic background and sexual orientation.
Key Psychographics:
-They would need to be someone who is interested in a cities culture.
-Most likely someone who is interested in history.
-From the table of psychographics it be best if they were a mainstreamer or
an explorer.
Challenges:
-Most likely uneducated on Sunderland's history.
-Wants to know more about the hidden beauty in Sunderland.
-Does not keep up with what is going on around the city (events etc)
Preferred Channels:
-Social Media.
-Reading articles on the internet.
-Watching documentaries.
Preferred Content Types:
-Videos
-Articles
-Images