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Analysing genres 1
1. Katie Clements
The typography on this
particular magazine is of a
particular house style. The font
is mainly in capitals, which
shows that the genre of
magazine – Rock, is quite loud
and ‘in your face’. The sans
serif font also contributes to
the loud genre of the whole
magazine as capitals usually
represent shouting. The
smashed effect in the title of
the magazine looks really good
and contributes even more to
the ‘in your face’ theme that
Kerrang seems to do so well.
Another good thing about the
title of this magazine is that it
is an onomatopoeic title.
‘Kerrang’ sounds like the noise
when someone strums a
guitar, so again, the use of a
guitar also points towards the
genre of Rock. The use of the
word ‘Riot’ also helps with the
genre of the magazine because
riots are loud, in your face and
usually angry, which is a good
representation of the magazines’ genre.
By just looking at this magazine, you can tell this is a Rock magazine. The use of dark red on it, to me,
symbolises anger and blood. This is not the stereotypically used colour for a pop magazine, and so is
a good choice of colour.
The actual images that are used and the bands that are featured inside this particular issue are also
good examples of rock bands that would normally be on this type of magazine. The music that they
make is the right genre for the magazine. For example, there would be no use in having Justin Bieber
on the cover of Kerrang because the people that read this magazine probably don’t particularly like
his sort of music.
The mode of address on this cover is informal, with the use of exclamation marks. They are trying to
talk to the audience and connecting with them because if it was more of a formal magazine the
target audience would probably find it boring.
2. Katie Clements
The typography on this
contents page is very similar
to what it was on the front
cover. It has a particular
house style of black and
yellow – caution. As well as
the font being in a sans serif
style. The headings that are
used under ‘THIS WEEK’ are
also ways in which it would
get the target audience
interested, feedback, news,
live reviews, features, K!
Icons, album reviews, gigs,
swag and famous last words
– these are all the different
stories that are featured
inside the magazine. This
also shows that it is a ‘rocky’
magazine because you
wouldn’t have information
about ‘gigs’ or ‘live reviews’.
The pictures that have been
chosen for this specific
contents page for Kerrang, I
think are really good because
they show the live
bands/artists playing on tour and it also shows one of the album covers.
The main picture of Craig Owens head fits in well with the genre of the magazine because of the way
he is represented. The tattoo on his neck, his particular hairstyle and even his unshaven face are all
characteristics of a rock sort of artist.
The mode of address on this contents page is very informal. They have used words like ‘cool’ and
used exclamation marks. This helps represent the genre because for a rock magazine, the audience
wouldn’t like it if the language was formal and ‘posh’.
3. Katie Clements
This is a double page spread that is featured in one of the Kerrang Magazines. I think that the actual
layout of it is really well put together. The kicker at the start which says ‘Last Time’ is a really good
way of catching the target audiences’ eye, especially if the audience likes that particular band, the
words may indicate it could have been the last tour that they were going to do, therefore making the
audience want to read on.
The typography on this particular double page spread is of a house style, using colours white, green
and red. The font that has been used is sans serif, so again making it look bolder and ‘louder’.
The use of members of the public giving their opinion on that gig they went to is also a good way of
attracting the target audiences eye because if they are interested in going to see them, they would
want to know if they are any good and if it is worth going.
All of the different images that are featured show how Parkway Drive was performing at one of their
shows, this makes the whole double page spread look more appealing because everyone likes
images to look at, whether it’s because they want to know what the band look like performing, or
whether it’s because they just want to see pictures of the band. The main image in the middle of the
page, of the main singer is a really good image to use, because of the angle it’s at, a mid-shot, you
can see what he’s wearing and his tattoos, which I think people who like this sort of music, would
like to see. The smaller image at the bottom right hand corner of the crowd at one of their gigs is
also a good picture to use because it shows that they are having a good time and are enjoying
themselves.
4. Katie Clements
The typography for this
magazine is of a particular house
style, the colours, red, yellow
and white make all of the words
stand out and it looks really
effective. These three colours
could connate danger or
caution. These colours would
not be used for a pop magazine.
The sans serif font that is used
makes everything bolder and
louder. The positioning of the
band name ‘The Automatic’ also
has a good effect because the
letters aren’t all inline; this
creates the effect that NME
includes bands that don’t really
care about what they look like
and their appearance. The
actual appearance of the band
itself is also a stereotypical look
for this sort of magazine, the
longish hair and dark clothing.
The main image on this front
cover is of the main band that
this magazine is about. The use of the high angle with them looking up is a good way to show how
the band is growing and hoping to grow in the future, and are trying to make a comeback. The other
two images that are used are just there to show what the magazine is going to be about, and who
the cover stories will be including. Having a picture of one of the albums from My Chemical Romance
is a good way to get the audience’s attention if they are interested in that particular band.
The mode of address that is on this front cover is quite formal, there are no exclamation marks or
‘common’ language and so doesn’t make the magazine look overly exciting, however I think this
works well with the actual theme of the magazine, because the typical genre for this is Indie, they
wouldn’t really try to make it look really exciting because that’s not how that genre is usually
portrayed.
5. Katie Clements
The typography used on this
contents page is again of a house
style. The colours that are used
are red, white and black. This
connotes quite a calm feel
because the red is quite a light
red, and there isn’t too much
black, and the rest of the
background is white. It is a sans
serif font which makes it stand
out and look bold. The main
headline that is ‘This Week’
makes the audience clear what is
featured inside and so whether
or not they would be interested
in that feature.
It includes, News, ‘Radar’,
Reviews, ‘Live!’ and Features. I
think this would make the
audience very interested in the
magazine because the type of
people that read this magazine
would be interested in hearing
about album reviews, live tours
and other news including
interviews, so this does include a wide range of things that would cater to a wide range of people.
The images on this contents page are used really well also because it shows different bands singing
live, and it would make the audience more interested in them. They have used a mid-shot for both
which makes you see them either playing a guitar or just singing into the microphone.
The mode of address on this contents page is quite informal, they have used exclamation marks to
make the features seem more exciting and more appealing to the audience. The use of informal
language makes it easier for the target audience to relate to as they would be able to understand
what is meant by different terms, more than the older generation would, who this magazine would
not be aimed at.
6. Katie Clements
The typography used on this double page spread has one specific house style. The title is a serif
front, but the rest of the article is in a sans serif font to make it easier to read. The colours that run
through this are white and blue; this connotes a laid back feel to the actual group. The kicker at the
start of the article automatically grabs the attention of the read because it is bigger than all the
other letters.
The layout of this double page spread looks quite busy and there is a lot going on. The name of the
band that is in the biggest letters stands out the most and so if the audience likes that particular
band, they can instantly tell whether they would like reading this article. The good thing about this
layout is that if someone that likes reading NME magazine has bought it, but doesn’t like the groups
‘The Teenagers’ at the side of this double page spread, are three other groups that others might be
interested in. So even though the double page spread is meant to feature on specific group, NME
know that not everyone likes them, so they have tried to add more for the other target audience.
In the bottom left hand corner there is a quick ‘Need to Know’ box about ‘The Teenagers’ so anyone
that wants to know about the basics of them, they can just read that.
The main image that has been used on this is a high angle, this shows that the new band ‘The
Teenagers’ are hoping to become more popular and rise in the music industry. If a low angle was
used it could have shown that this particular group was an old well-known group that have more
authority in the music business.
The mode of address on this double page spread is quite informal and addresses the target audience
quite well, it isn’t too formal and it makes it easier for the audience to relate to.
7. Katie Clements
The typography used on this front
cover is of a house style. The colours
that are used are red, white and black.
These colours connote a dangerous
feel to the magazine, which pairing
with the fire that has been made to
look like is coming out of his mouth,
does work really well. The font that
has been used is sans serif, this makes
it more informal and also makes it look
bolder and bigger, which is also
making it easier to read. The size of
the font is quite small in comparison
to the actual name of the magazine,
‘Q’. This shows that the main title is
the most important thing about the
magazine and it is the first thing you
see. The strap line at the bottom
shows that the ‘Foo Fighters’ are the
main feature in this magazine and
indicates that this is what the
magazine is going to be about.
The image that has been used in the
middle of this cover looks really effective and has a good way of showing that this genre of magazine
is a sort of rock/indie style. The close up of his face helps show his facial expressions of anger, as well
as the fire that has been edited coming out of his mouth. The positioning of the magazine is also well
thought out because his head is covering part of the masthead, but because it is a well known
magazine it doesn’t really matter as much because the audience that reads this the most are going
to know what magazine it is.
The layout of this cover goes along with the route of the eye as the first thing you see is the
masthead, then free gift that is inside the magazine, you then see the storyline of 143 New Albums
Rated, you then go across and see the main image of the lead singer from Foo Fighters, then the
Arctic Monkeys story and then finally the Foo Fighters actual name, so you see virtually everything
that is inside the magazine.
The mode of address that is used on this magazine cover is informal. The use of exclamation marks
to make it look more exciting shows that they are trying to address the audience on a more personal
level. They have used words like ‘sex’ and ‘drugs’ to show what one of the other bands that are
featured, stories will be about. This sort of language would not stereotypically be on the front cover
of a magazine that is for the older generation because I don’t think they would appreciate it.
8. Katie Clements
The typography that is used on this
contents page is following the Q house
style. The colours that are used
throughout are red, white and black.
These three colours make it instantly
recognisable to the target audience
that would buy this magazine a lot.
The font that’s used is sans serif, which
seems to be again the house style for
this magazine, making it bolder,
‘louder’ and easier to read.
The way it is laid out, with the
separate headings makes it a lot better
for the audience to interpret. They
have used one main heading of
‘Features’, which shows what the
whole magazine will have inside. They
then go on to show what is included in
the magazine every month.
The two images that are used on this
contents page helps the audience see
what the magazine will have inside,
which makes it easier for the audience
to know whether they would want to
buy that particular issue. The use of
the long shot for The Courteenersmakes it show the entire band. The positioning of this is also well
put together because they are standing on top of a hill, this could represent that The Courteeners
are doing well and feel like they are on top, which the fans that would read this issue about them
would probably agree with.
The mode of address used on this contents page is quite formal. There is no use of punctuation to
make it look more exciting, and there is no language that would be seen as not right for a magazine,
which sometimes helps distinguish whether or it uses formal or informal language. I think that this is
not overly formal, but because it is a contents page it just gives out the information that is needed.
9. Katie Clements
The layout of this double page spread is really effective. The small title above the article although is
small, the use of the picture and where your eye goes make you see it almost instantly. There is no
house style on this as it is just a small article, although the red box at the top indicates it is a Q
magazine article. The font that is used is serif; this is what a lot of magazine articles use as it looks a
lot better, especially when it is an interview. The layout also looks quite calm and there isn’t a lot
going on, but with the main image covering the whole thing it still works really well.
The kicker at the start is also well used because the name of the band is ‘Friendly Fires’ and the
kicker is of the letter F so instantly your eye is drawn to the article, especially if that specific
audience likes this particular band.
The main image of Friendly Fires, looks really good, it shows that they have an image of being ‘bad’
and they are on a police line-up. The angle that is used is a mid-shot, and although it isn’t a close up
you can still see their facial expressions and what they look like, and for people that may not have
heard of them, this would be a good chance for them to see, and read about them.
The mode of address on this double page spread is formal; the article itself is just like a normal
article, talking about their new album, how they are doing and how they got into the industry, which
the fans that would be reading this magazine would probably like to read about.