Online Reputation Management for Electrical Product Manufacturers
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Online Reputation Management presentation for Voltimum
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Online Reputation Management for Electrical Product Manufacturers
- 1. Online Reputation Management Kirstie Colledge –SMPR Header here or text Header here or text “Using effective PR tactics to manage your online reputation”
- 2. MANAGING YOUR ONLINE REPUTATION • How to assess your online reputation • Why do we need to manage it? • Examples • How to measure & track • PR tactics to build or fix
- 3. EXAMPLES
- 4. HOW TO ASSESS YOUR ONLINE REPUTATION • Sample Searches – Page 1/10 Results • Note the ‘type’ of result • Record the sentiment • Add it up Free online reputation assessment sheet at www.outspokenmedia.com
- 5. DEVELOP A SOCIAL MEDIA POLICY • Who should manage it? • Who should tweet/blog/comment? • Integrate with offline PR/marketing • Appoint an ORM spokesperson
- 6. WHAT ABOUT A STRATEGY? • Create an ORM strategy • Integrate with other marketing plans • Develop a crisis communications plan • ORM is not a standalone activity
- 7. TRACK TO PREVENT PROBLEMS • Google/Yahoo! alerts • Tweetdeck/Hootsuite searches • RSS Feeds/Feedreader • Monitoring services
- 8. MANAGE NEGATIVE CONTENT “If you can’t delete, compete!*” • Fix or build? • Respond, participate, engage *Source: www.mashable.com, Antony Mayfield - iCrossing
- 10. CREATE OPTIMISED PR CONTENT “All your PR content should be created, optimised, shared and published with search in mind”
- 11. CREATE DIFFERENT TYPES OF PR CONTENT
- 12. USE INDUSTRY SPECIFIC NETWORKS
- 13. SEARCH RESULTS – PAGE 1 DOMINATION
- 14. Thank you for your time. Email: kirstie@simplymarcomms.co.uk Header here or text Header here or text Twitter: @KirstieColledge LinkedIn: KirstieColledge Building Network: Kirstie Colledge tCn: Kirstie Colledge