1. ILLUSTRATION, ANNUAL
REPORTS, PUBLICATIONS,
BRANDING, IDENTITY
SYSTEMS, WEBSITE DESIGN,
PACKAGING, ANIMATIONS,
AND POSTER DESIGN.
SELECTED WORKS
KATHRYN MOORE Portfolio

3. Publications

5. KATHRYN MOORE Portfolio
Macy’s Annual Report
The creative directive was to revive a current annual report for a company. I chose Macy’s because their style is much more bold than
the actual annual report. I chose a modern feel, but kept the classic sophistication known to Macy’s customers. I choreographed a few
women to style their clothes and then photograph them. I also painted the mannequin that became the image for the cover of my report.

6. Comb Object Breakdown
The idea was to take an ordinary item and use it in a graphic layout to show how many ways you can
push the concept. I chose a comb, and went one step further to give a vintage flair to the whole piece.

7. KATHRYN MOORE Portfolio

9. KATHRYN MOORE Portfolio
CHARMS BLOW POPS Annual Report
This was a mock annual report for Charms Blow-Pops. The problem was to make the current annual report more visually
appealing, and graphically interesting. I chose a child-like approach, considering most of the company’s consumers are
purchasing for their children. I chose a bold color palette that would pop against the white elements in the report.
Tasty
Tidbits
Applying state-of-the-art production
technology and exacting quality
control checks, Charms ensures that
every piece of candy that rolls off its
production line is of the highest quality
every time.
It requires a dedicated group of
professionals to preserve and sustain
our best-in-class status. If you’re
interested in applying to join the
Charms Company team, just visit our
website for more details!
Tasty
Tidbits

11. OAKLAWN LIBRARY Identity
Here I created an identity for a local library on Oaklawn in Dallas. The side of the building was horizontal with 5 slats in the design, so I chose to mimic this concept for the
logo. I broke the design down to its most basic form and then chose vibrant colors for the identity. I created a logo, a sign system, and promotional items for the identity.
OAKLAWN
P U B L I C
L I B R A RY
OAKLAWN
P U B L I C
L I B R A RY
OAKLAWN
P U B L I C
L I B R A RY
OAKLAWN
P U B L I C
L I B R A RY
OAKLAWN
P U B L I C
L I B R A RY
No Smoking WI-Fi Access
No Cell Phones Men’s Restroom
Cafe
Fire Exits Video Surveillance
Recycle Area
Women’s Restroom
Printer Area
Audio
Musci/Cd’s
Children’s Area
Juvenile/Young Adult Area
Adult Section
Large Print
Sun/Mon: closedTues: 10-6p Wed/Thurs: 12-8p Fri/Sat: 10-6p
OAKLAWN
P U B L I C
L I B R A R Y
oaklawn@dallaslibrary.org
4100 Cedar Springs Road, 75219
214-670-1359
KATHRYN MOORE Portfolio

12. DAILY HABITS Poster
This was a poster I created based on the daily habits and routines of my everyday movements.
A glimpse into my life will tell you of my thoughts, my concerns, and my ever meticulous style.
earch
t
the lo
complain about my j
I usually complain about my bori
to anybody who will listen, up to fou
times every day. I hate my $%^#ing job.
INTERRUPTED BY
CLEAN SOMETHING
I constantly
check
my
phone
throughout
the
day.
She clearly
does not seem to want
to understand the rules
of what happens when I watch television.
iea
bre
ROOMMATE
I cannot control my
constant nagging
obsession to always
clean something
around me, any time
of the day.

13. KATHRYN MOORE Portfolio

15. Web Design

17. KATHRYN MOORE Portfolio
BIG RED Website
The idea behind this piece was to create a website to go along with our advertising campaign for Big Red. The campaign was B.Y.O.B., or
Bring Your Own Big. The idea was to focus on the college consumer. Instead of bringing alcohol to party, the students bring Big Red. This
fun and interactive website expresses both the mentality of the company and picks up on the freshness of the drink and the target audience.

18. THINK TWICE Website
The directive was to create a website for a non-profit organization. Our group chose to make up a whole new organization called Think Twice, where we
focus on healthy eating habits and exercise for kids. The idea was to encourage the consumer to “think twice” before eating something potentially unhealthy.

19. KATHRYN MOORE Portfolio

21. KATHRYN MOORE Portfolio
WHERE THE WILD THINGS ARE Interactive Storybook
The concept behind this project was to animate a popular children’s story. I chose to tell the story of Where the Wild Things Are, one
of my favorite stories as a child. I used darker colors to bring out the mystery in the story, and I created my own illustrations. The
story line was playful so I kept that feeling obvious throughout the piece by using child-like sentences and fun interactive elements.

23. KATHRYN MOORE Portfolio
BING CROSBY Album Microsite
Here I created a microsite for the new album release of a particular artist, past or present. I chose a classic, Bing Crosby. The microsite was built
on one page that reflected a vintage style radio. As you pressed each knob, you would be navigated to a different section within the microsite.

25. Lush Beauty

27. KATHRYN MOORE Portfolio
LUSH Packaging
This project was based on creating an identity for company from the creation of the logo to the actual packaging design for the potential retail store.
The beauty line I created, Lush, catered to the young female consumer. The brand was sexy, colorful, original, bold, and above all, about the consumer.
lush

28. LUSH Website
This web design is a continuation of my packaging design for Lush beauty products. I used the same color scheme as the packaging
to bring in the same fresh and bold elements used in my design. The website is fun and flirty, and picks up on the vibrant style
of the consumer. I used imagery relating to cosmetics and beauty integrated with my own photography of the packaging pieces.

29. KATHRYN MOORE Portfolio

31. Polished Pear

32. POLISHED PEAR Design Firm
This was a group project based on creating a design firm from beginning to end. Our name was Polished Pear, and we were a small graphic design firm based
out of Dallas. Our company was new on the scene, so we had fresh ideas to bring to the table. We created the logo, branding, look and feel of the company, and
stationary set. Then we created the promotional items to advertise our company. Next we designed an interactive website and a display to show off our work.

33. KATHRYN MOORE Portfolio

35. KATHRYN MOORE Portfolio
POLISHED PEAR Website
This is a continuation of the Polished Pear group project. This is the website I designed with the style
of the project. I chose to keep it an illustrative style to go along with the design firm’s look and feel.