1. KATHLEEN MAE CEBALLO YBAÑEZ
Address: 1184 Florentino Torres St., Singalong Malate, Manila
Contact No.: 09173389302 / 09981514880
Email Address: kathleenybanez29@yahoo.com/
kathleenmaeybanez@yahoo.com
Status: Single
Birthday: 29 March 1989
Citizenship: Filipino
EDUCATION AND AWARDS RECEIVED
University of the Philippines Diliman (Tertiary Level, 2006-2010)
Catanduanes National High School (Secondary Level, 2002-2006)
Virac Pilot Elementary School (Elementary Level, 1996-2002)
UNIVERSITY OF THE PHILIPPINES -DILIMAN
College of Mass Communication, Bachelor of Arts in Broadcast Communication (2006-2010)
CUM LAUDE; 2006 (1st
&2nd
Semester), 2007 (1st
Semester), 2008 (2nd
Semester), 2010 (2nd
Semester):
College Scholar,
2009 (1st
Semester): University Scholar
CATANDUANES NATIONAL HIGH SCHOOL (consistent honor student from 1st yr-4th yr)
2006 (Graduation) First Honorable Mention
2006 Second place, Division Elementary School’s Press Conference (Editorial Writing-English), Associate
Editor (Synchronizer; School Publication)
VIRAC PILOT ELEMENTARY SCHOOL (consistent honor student from grade 1-grade 6)
2002 (Graduation) First Honorable Mention
2002 First place, Division Elementary School’s Press Conference (Editorial Writing-English)
2002 Editor-in-Chief (The Star; School Publication)
WORK EXPERIENCE WITH JOB DESCRIPTION
Talent Branding Executive
GMA Network Inc.
July 2016-present (Quezon City)
• Assists the Manager and Assistant Manager in making branding plans for the GMA Artist Center talents
• Focuses on doing styling pegs, imaging development for all artists. This will help increase the star factor
of the artists and visibility on other channels outside TV.
Marketing Manager
Empreus International
March 2015 – September 2015 (Makati City)
• Incharge of all marketing and sales efforts of the company
• Develop and implement marketing plans and strategies for the company
• Create and produce marketing materials for the company
Social Media Marketing Manager (part time)
GreenDot Catering
November 2014 – September 2015 (Makati City)
• Management of all social media networks of Green Dot

2. • Create and produce marketing materials for the company
• Do marketing efforts thru the website and social media networks
Events/Wedding Coordinator (Part Time)
Beautiful Weddings Events Planning and Management
January 2015- Present (Ortigas, Pasig City)
• On the day Event Coordination
• Coordinate with clients for any needs during the event
Marketing Assistant/Appointment Setter
KKC Services, Rainbow Philippines
August 2014 – March 2015 (Makati City, Philippines)
• Sets appointments for possible sales leads for future demonstration of products sold
• Verifies and coordinates the logistics of the scheduled demonstrations/presentations of the product
dealers
Program Researcher
GMA Network, Inc.
July 2010 – December 2013 (3 years 6 months) Quezon City, Philippines
• Involved in the conceptualization, generation and development of concepts and stories for the designated
show
• Organize the shoot schedule, props and other matters and logistics of the television production
• Verifies facts of the story being delivered and present them to the producers
• Search, assess and contact possible case studies and resource persons to be included in a specific story
in a specific type of program
• In charge of the permits, licenses and location of the shoots
• Manage budget, and schedule of all the individuals involved in a particular shoot
• Oversee the whole television production shoot
Junior Creative Writer
TAPE Inc. (Eat / 3Bulaga)
April 2009 – June 2009 (3 months -Summer Job) Quezon City, Philippines
• Work as a part of the creative team and under a senior creative writer
• Involved in the generation, conceptualization and development of an idea for a segment or episode
• Supply relevant ideas, concepts or stories necessary for an existing segment or episode
TRAININGS AND SEMINARS
Certificate-Basic Photography Workshop
Image Factory Studios
PBS Center 3rd floor, Zeta Bldg. Salcedo St. Legaspi Village, Makati City
Tel. No.: (02) 403-5253; (02) 403-5260
License and Certificate - Events Management Services Course NC III
AC Careers and Events Training Institute, Inc.-TESDA Accredited
Timog Ave., Diliman Quezon City
Tel. No.: (02) 413-1878
SKILLS
• Computer Literate (on various Microsoft Programs)
• Events Planning and Management
• Video Editing Literate (various Editing Software like Adobe Premiere)

3. • Patient and Competitive, English Literate and taken Foreign Language subjects
• Can work efficiently and can deal with different kinds of people
• Can multi-task