Kathi Hall

London, United Kingdom United Kingdom

Deputy Head of Content

Advertising / Marketing / PR

I love to build things. Not chairs or tables or houses, but content programmes and brands and teams. I believe in content - stories are what connect people and there are some great stories out there, waiting to be told. A lot of branded content is just stuff - effective and authentic branded content must have integrity and honesty and that is the path I always try to follow in my work. Know your audience and let your audience know you.