3. History ExcursusEucerit Eucerit is a highly purified lanolin alcohol with a high cholesterol content. The especially pure lanolin alcohol Eucerit has a much lower allergy potential than other lanolin alcohols Lanolin alcohol is a natural product consisting of a mixture of skin-related lipids extracted from waxes found in sheep's wool Main ingredients NIVEA: Water, paraffin, glycerine, panthenol, citricacid, scentsandtheemulgentEucerit
9. History 1925: “Youth“ and “Leisure“ became important words in the 1920s New marketingactivity: giantair-filledrubber NIVEA tubesweredistributedatmajorseasideressorts Contest: thebestpicturesordrawingsofoneselfwiththetubewerepusblished
17. History 1973: „Onlyme“ campaign A seriesofadvertisementthat ran from 1973 – 1988 and highlightedthe „onlyme“ qualityof NIVEA
18. History A lotofnewinnovationsandcampaigns: 1980: After ShaveBalm Relaxed irritatedskin after shaving First balmthatdidn‘tcontainirritatingalcohol 1980: Bathandshowerproductsarelaunched 1981: NIVEA Sun Protection Range was extended 1982: Face cleansingand careproducts arelaunched
19. History A lotofnewinnovationsandcampaigns: 1983: NIVEA haircareproducts Care forfrequently-washedhair 1988: NIVEA „Stage Campaign“ Showedpeople in front of a NIVEA Creme horizon People were happy withtheirskinandshowed whatskinneedstothrive
24. History A lotofnewinnovationsandprojects: 1997: First international brandhomepage Including games and skincare tips Oneofthefirstbrandwebsitestaking an emotional andentertainingapproachofpresentingbrandvalues 1998: Q10 Anti-wrinkleingredient Q10 was discoveredby NIVEA researchersand an anti-agingline was launched
27. History A lotofnewinnovationsandprojects: 2004: The modern skinresearchcenter was opened in Hamburg (Germany) Toanswerthequestionhow NIVEA productshavetobestructured in order tosupporttheskin on an individual basis 2006: DNAGE Skin researchershavedeveloped an innovative anti-agingcaresystemthatsupportsthecellrenewalprocessdirectly in cellular DNA calledDNage
29. History The brand logo: 1911: First NIVEA Creme tinreferredtotheartistictrendatthatperiod „Nouveau Art“ 1925: Big change in design The ideal ofbeautychangedfromaristocraticpalenessto an active, healthy-lookingwoman The companychose a bluecolourbecauseithadnopoliticalmeaning Therewere just 2 mainchangesfrom 1925 totoday: 1.) The writing „Creme“ was changed 1959 to a cursivehandwritten versiontoaddemotions 2.) In 1970 thewhitecircledisappearedfromthetin
