This document discusses how brands can use Snapchat to engage new audiences, particularly millennials. It outlines several Snapchat marketing strategies like geofitlers, contests, influencer takeovers and ephemeral storytelling. The document also compares Snapchat to Instagram Stories and explores future opportunities with Snapchat like augmented reality and an open API. It advocates that Snapchat can help boost brand awareness, engagement and ROI through creative storytelling and community building.

1. ENGAGE AND
REACH NEW
AUDIENCES
Snapchat
&
Travel

3. Authentic
Behind­The­Scenes
Creative Storytelling
Contests & Promotions
Community Engagement
5 Benefits of Snapchat

4. New Product: Spectacles

5. BRAND INSIGHTS
Ephemeral Storytelling

6. GEOFILTERS

7. COMMUNITY
GENERATED
CONTENT
Promoting Brand Messaging
#LiveThere

8. INFLUENCERTAKEOVERS
Disney World + Snapchat Influencer Mike Placto

9. ENGAGEMENT STRONG ROI AWARENESS
Snapchat
+travelcreates
MeasurementandAnalysis:ViewCount,DropoffRate,Screenshots,DMs

10. Instagram Stories
vs
Snapchat

11. Open API
Advertising Products
Branded Geofilters
Influencer Scale
AI/VR
Millennial Influence
Social Journalism
FUTURE OF SNAPCHAT
AND TAKEAWAYS

12. THANK YOU
www.KateTalbot.me
Oh Snap! You Can Use Snapchat for Business!
@katetalbot2
Let's Connect!