Katelyn Bucher is a creative and outgoing professional seeking a position that values strategic digital marketing. She has a passion for digital media and marketing concepts. Bucher has experience as a Social Media Coordinator where she increased brand awareness through social media platforms and coordinated website redesign. She is proficient in Microsoft Office, HTML, and analytics tools like Google Analytics and Hootsuite. Bucher holds an Associate's Degree in Specialized Business Fashion Marketing.

1. KATELYN BUCHER
808 Holland Sq.  Wyomissing, PA 19610  610-451-5562  Kate_bucher@yahoo.com
I am a creative, outgoing business professional with a passion for digital media and
dynamic marketing concepts. I am seeking to join an organization that values strategic
digital marketing and fosters growth and development. I have the ability to self-
relocate and want be your next social media champion.
EDUCATION
The Art Institute of York, Pennsylvania
2008-2010
Associates Degree in Specialized Business Fashion Marketing
SKILLS
Marketing - Can construct a various marketing plans, promote a fashion product using
integrated communications, selected merchandise and vendors for a retail store,
calculate markup and initial selling prices for garments.
Computer Skills – Proficient in Microsoft Office: composed business and academic
documents using Word, developed general accounting and merchandising
spreadsheets using Excel, and created support materials using PowerPoint. Web page
design using HTML.
WORK EXPERIENCE
Social Media Coordinator June 2012 – Feb 2015
VF Outlet Reading, PA
 Increased customer following and brand awareness through design and
management of social media platforms.
 Coordinated with web designer for website redesign and optimization of organic
search.
 Managed day-to-day coordination and monitoring of social media properties-
Twitter, Facebook, YouTube, Instagram Pinterest and Vine.
 Developed advertising, email and blogging campaigns.
 Researched and coordinated blogger/online media outreach.
 Research interactive marketing and emerging media trends to pull specific,
relevant stats and insights.
 Achieved a strong, visible social media presence and develop concepts with viral
potential.

2.  Identified and tapped into new channels to optimize ROI and fuel revenue
growth.
 Performed the task of designing, planning and implementing communication
strategies and marketing programs.
 Managed analytics for all web traffic utilizing Google Analytics and Hootsuite.
INTERNSHIP EXPERIENCE
Writer/Editor June 2011 – August 2011
Style Outside the Box Lancaster, PA
 Was responsible for researching, editing, and posting retail events and industry
news articles to generate brand awareness for the website’s +1000 annual visitors
 Proofread all material that was published to the website