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Semelhante a ASD 2015 Presentation - Your Brand & Amazon 101 (20)
ASD 2015 Presentation - Your Brand & Amazon 101
- 2. What is FBA?
FBA acronyms
FBA vs FBM
Why not FBA?
How to FBA
Your Brand and FBA
Questions?
- 21. Pros & Cons
39% of US online shoppers search
90% U.S. & UK online retailers
84% sell on Amazon
Marketplace sales account for 25%
- 22. Marketplace sales outpacing eCommerce 27%
vs 15%
Brand Impressions
Scale benefits
Countering competitors
Order acquisition NOT Customer
Price competition