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Kat McCourt Resume_2016

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Kat McCourt Resume_2016

  1. 1. Kat McCourt Email: katmccourt@gmail.com Phone: (440) 785-1026 Blog: 500DaysatNorthwestern.tumblr.com EDUCATION Northwestern University, Medill School of Journalism and Integrated Marketing Communications Candidate for Master’s Degree, Integrated Marketing Communications, Spring 2017 Cornell University, School of Hotel Administration Bachelor Degree of Science, December 2005–early commencement WORK EXPERIENCE Leo Burnett/ARC–Chicago, IL Feb. 2016–present Strategist • Bring the consumer into the process of advertising via critical, creative, and collaborative thinking • Direct brand’s unique positioning and communication across advertising and marketing channels • Frequently pitch high level strategy directly to client • Currently working on the Intel, Coca-Cola, Purina, and Kraft businesses TEDxNorthwestern–Evanston, IL Nov. 2015–present Marketing Chair • Responsible for maintaining all social media outlets for the organization, advertising events, and maintaining contact with press. • Responsible for all written materials regarding the organization, including informational packets sent to speakers and interested parties. Indiana University, Office of Creative Services–Bloomington, IN Mar. 2013–August 2016 Content Specialist - Creative Strategy Lead • Work with clients across IU to create memorable marketing concepts and campaigns • Lead creative processes from concepting through client pitches across media platforms • Storyboard, direct, and lead the editing process for video, motion graphics, and digital executions. • Drive and direct the branding process for internal constituents from concept to execution • Spearhead innovative approaches in communicating with target audiences Blueline Media Productions–Bloomington, IN June 2015–Feb. 2016 Strategic + Account Consultant • Work closely with agency founders, creative director, video director and creative staff in producing creative briefs, internal messaging strategy, and high level concepts to ensure campaign ideas and strategies are effective and targeted to the right audience. • Lead client intake meetings to discern overall goals and creative objectives. • Pitch ideas and work through iterations with creative and video teams. AOL - Martha’s Vineyard Patch–Martha’s Vineyard, MA Nov. 2012–Feb. 2013 Guest Editor + Community Developer • Drive community awareness through relevant writing and stories and nurture relationships with community partners • Write and maintain daily features and articles • Curate and produce stories based on Google Analytics hits, visits, and time on page Address: 1201 W. Chase Ave. Chicago, IL 60626
  2. 2. SALT Creative MV–Martha’s Vineyard, MA 2012–Mar. 2013 Owner + Co-founder • Tailor social media and marketing campaigns for clients, spanning all industries • Developed integrated messaging campaigns across social media platforms and tools • Managed media inquiries and directed campaigns momentum for festivals, events, start-ups, and small businesses Hurd Publishing–Oak Bluffs, MA 2011–Feb. 2016 Director of Social Media • Consult on aesthetic choices and overall branding goals and manage interactions with clients • Managed Facebook, Twitter, Pinterest, and Tumblr accounts for magazines in the US Virgin Island, British Virgin Islands, Bermuda, and Martha’s Vineyard • Helped launch one of the first LGBT wedding destination magazine, EQL Destination Weddings WhatsUpMartha/WhatsUpNetworks LLC.–Martha’s Vineyard, MA 2010–Jan. 2012 Regional Manager + Curator • Lead content creator, social media organizer, and public relations liaison • Managed a team of 15 interns and content creators on Martha’s Vineyard and Nantucket • Led new business development and partnership creation on Martha’s Vineyard and the surrounding Cape and Islands region Courtney LLC–Edgartown, MA 2009–Jan. 2013 Creative Director + Lead Buyer • Drive aesthetic choices and product mix for store’s collection of brands • Maintain relationships with major brand partners while leading new business development and research • Control costs, margins, and store segment makeup to optimize revenues based on the abbreviated seasonal market lululemon athletica–La Jolla, CA & Martha’s Vineyard, MA Oct. 2009–Feb. 2010 Showroom Manager + Community Developer • Develop community, manage team, and drive sales through on-the-ground marketing • Liaison with Global Headquarters in Vancouver to drive seasonal merchandising projects Whole Foods Market Global Headquarters–Austin, TX Nov. 2006–March 2009 Public Relations + Quality Standards Support Specialist • Outside film request team lead – analyze and approve with regard to company values • Wrote press releases and conducted interviews internally and externally AWARDS and LEADERSHIP POSITIONS Winner, Silver Award, 45th Annual UCDA Design Competition Sept. 2015 Indiana University College of Arts and Sciences Brand Video Presenter, Case IV Conference Indiana Sept. 2014 “10 Rules to Break in Higher-Ed Marketing” Highly fluent in all social media and blogging platforms as well as Microsoft Office Suite. Member, American Marketing Association