Kassidy Baker

1. Student Wellness
Celestina Padilla, Kaley Green,
Kassidy Baker, Zantaya Davis &
Chris Bechthold

2. Student Medical Center
Located in suite 104 of the Virgil Henson Activities Center (AC)
They are currently staffed with about 20 employees.
Students, RNs, Technicians and Physicians
They prescribe medications for cold and flu symptoms, give vaccinations, do
blood works, pregnancy testing, STD testing, etc.

3. WTAMU Student Wellness
We decided to base our study on a common interest for most WT students.
Stakeholders: WTAMU students
Our study is about the wellness of the students here on campus.
The organization or company we are going through is the Student Medical
Center at WT.

4. Mission Statement:
“To provide high quality, confidential,
holistic health care services to our diverse
student population while minimizing
costs. We are committed to maintaining
the physical and mental well being of our
student to enhance educational
experience and overall academic
success.”

5. New Media Tools
We interviewed Medical Office Manager - Lori
O’Toole about the media platforms they use.
Facebook:
https://www.facebook.com/WTAMUStudentMedical
/?fref=ts
Twitter: @WTAMUSMS

6. New Media Tools
Their biggest tool is the page they have on the university
website
www.wtamu.edu/student-support/medical-services.aspx
They list:
Pricing
Appointment Hours

7. New Media Tools Usage
WT Student Medical Services utilizes Facebook and Twitter to reach out to
students via social media. Their Facebook page is a little more detailed than
Twitter providing do’s and don’ts on the wall. It also shows weekly availability
and even some reviews from others that have visited.

8. Reach the Students
On the campus website you can create a profile on the student medical
page where you can:
Survey your experience
Get access to your lab results
Schedule your appointments/First Aid classes
Student Health 101
Give helpful tips to stay/get healthy

9. Conclusion
I think overall WT Student Medical Services is very on top of their social media
platforms. They are very student (young adult) friendly as far as marketing
and managing their posts. They are very in touch with new media and know
how to reach their audience. I do not think they need a whole lot of
improvement in any of these areas.

10. Thank you!
Any Questions?