This is Social Media Strategy for pitching that we (I and my Sr. Copywriter) recommend to Signarama to execute on their branding.

1. S O C I A L M E D I A
M A N A G E M E N T

2. O B J E C T I V E
create awareness about the Signarama
product's and build engagement in our
social media assets.

3. TARGET AUDIENCE
Female/Male
Businessman/ Businesswoman
25-35 yo
Urban
Digital Savvy
L A N G U A G E

4. L A N G U A G E
- Bahasa
- Semi Formal
- Simple
T O N E
- Emotional
- Personal

5. CONTENT
PILLAR
- Motivation Quotes
- Business Tips
- Product Awareness
- Business Fact
- Business Lifestyle

6. SAMPLE
CONTENT
Quotes Lifestyle

7. SAMPLE
CONTENT
Greetings Product

8. F R E Q U E N C Y
P O S T I N G
Content Feed (20 post per
month)
Instagram Stories

9. CONTENT
INSTAGRAM
STORIES
Portfolio (content
disiapkan pihak
Signarama)
Testimoni Customer
(content disiapkan pihak
Signarama)

10. WORKING
FLOW
Client brief (hanya dilakukan di awal sebelum
mulai pekerjaan)
Content plan (timeline content dibuat per
bulan; harus diapprove sebelum pembuatan
content)
Editorial plan (akan disubmit per 2 weeks;
butuh approval sebelum posting di socmed
Posting di social media dan maintenance
socia media (balesin comment, DM, dll)
Monthly report (akan dibuat per month)

11. S O C I A L
M E D I A A D S
Boosting post
Follow instagram
Like page facebook
(+ Budget)

12. Scope of Works
- S o c i a l M e d i a M a r k e t i n g : o p t i m i z a t i o n , m a i n t a i n , m o n i t o r a n d l e a d
t h e p l a t f o r m s a n d a n y m a r k e t i n g s t r a t e g i e s c a r r i e d o u t i n t h e m :
F a c e b o o k , T w i t t e r , I n s t a g r a m .
- C o n t e n t c r e a t i o n a n d m a n a g e m e n t : c o n t e n t m a r k e t i n g .
- I n t e r a c t i o n w i t h u s e r s : c o m m u n i t y e n g a g e m e n t .
- S o c i a l c o m m e r c e : l e a d s , c a l l s t o a c t i o n a n d c o n v e r s i o n s i n s o c i a l
m e d i a .
- M e a s u r e m e n t s a n d f o l l o w - u p : d e t e r m i n i n g t h e K P I o f t h e w o r k
c a r r i e d o u t , j u s t i f y i n g t h e q u a l i t y o f t h e a c t i o n s t a k e n a n d , o f c o u r s e ,
t h e r e s u l t s t h e r e o f .
- R e p o r t s : s o c i a l m e d i a e n g a g e m e n t , p o s i t i o n i n g , r e p u t a t i o n , a n d
o n l i n e r e s u l t s .

13. All content post on social
media must be take down.
Create the first post to
information about new
concept signarama.
Suggestions

14. THANK YOU :))