SlideShare uma empresa Scribd logo
1 de 15
Baixar para ler offline
Ads
Personalization
Liviu “Liv” Tudor
@liviutudor
https://liviutudor.com
2017 - 1,000 hours original content
Age of Content
Age of Content
Global scale
Right ad, right language
Concepts X Languages X Formats X Ad Platforms
6 30 10 3
TOTAL = ~ 5,000+ unique ads
X 1,000s titles
5, 000, 000 +
Constant change
5, 000, 000 +
Personalize
Ad Recommendations
Test
Learn
Innovate
Netflix Ads Personalization Solution - 2017
Netflix Ads Personalization Solution - 2017

Mais conteúdo relacionado

Mais de Karthik Murugesan

Unifying Twitter around a single ML platform - Twitter AI Platform 2019
Unifying Twitter around a single ML platform  - Twitter AI Platform 2019Unifying Twitter around a single ML platform  - Twitter AI Platform 2019
Unifying Twitter around a single ML platform - Twitter AI Platform 2019Karthik Murugesan
 
The magic behind your Lyft ride prices: A case study on machine learning and ...
The magic behind your Lyft ride prices: A case study on machine learning and ...The magic behind your Lyft ride prices: A case study on machine learning and ...
The magic behind your Lyft ride prices: A case study on machine learning and ...Karthik Murugesan
 
The journey toward a self-service data platform at Netflix - sf 2019
The journey toward a self-service data platform at Netflix - sf 2019The journey toward a self-service data platform at Netflix - sf 2019
The journey toward a self-service data platform at Netflix - sf 2019Karthik Murugesan
 
2019 Slides - Michelangelo Palette: A Feature Engineering Platform at Uber
2019 Slides - Michelangelo Palette: A Feature Engineering Platform at Uber2019 Slides - Michelangelo Palette: A Feature Engineering Platform at Uber
2019 Slides - Michelangelo Palette: A Feature Engineering Platform at UberKarthik Murugesan
 
Developing a ML model using TF Estimator
Developing a ML model using TF EstimatorDeveloping a ML model using TF Estimator
Developing a ML model using TF EstimatorKarthik Murugesan
 
Production Model Deployment - StitchFix - 2018
Production Model Deployment - StitchFix - 2018Production Model Deployment - StitchFix - 2018
Production Model Deployment - StitchFix - 2018Karthik Murugesan
 
Netflix factstore for recommendations - 2018
Netflix factstore  for recommendations - 2018Netflix factstore  for recommendations - 2018
Netflix factstore for recommendations - 2018Karthik Murugesan
 
Trends in Music Recommendations 2018
Trends in Music Recommendations 2018Trends in Music Recommendations 2018
Trends in Music Recommendations 2018Karthik Murugesan
 
Spotify Machine Learning Solution for Music Discovery
Spotify Machine Learning Solution for Music DiscoverySpotify Machine Learning Solution for Music Discovery
Spotify Machine Learning Solution for Music DiscoveryKarthik Murugesan
 
AirBNB - Zipline: Airbnb’s Machine Learning Data Management Platform
AirBNB - Zipline: Airbnb’s Machine Learning Data Management Platform AirBNB - Zipline: Airbnb’s Machine Learning Data Management Platform
AirBNB - Zipline: Airbnb’s Machine Learning Data Management Platform Karthik Murugesan
 
Uber - Building Intelligent Applications, Experimental ML with Uber’s Data Sc...
Uber - Building Intelligent Applications, Experimental ML with Uber’s Data Sc...Uber - Building Intelligent Applications, Experimental ML with Uber’s Data Sc...
Uber - Building Intelligent Applications, Experimental ML with Uber’s Data Sc...Karthik Murugesan
 
Apache Spark-Based Stratification Library for Machine Learning Use Cases at N...
Apache Spark-Based Stratification Library for Machine Learning Use Cases at N...Apache Spark-Based Stratification Library for Machine Learning Use Cases at N...
Apache Spark-Based Stratification Library for Machine Learning Use Cases at N...Karthik Murugesan
 
Fact Store at Scale for Netflix Recommendations
Fact Store at Scale for Netflix RecommendationsFact Store at Scale for Netflix Recommendations
Fact Store at Scale for Netflix RecommendationsKarthik Murugesan
 
Near Real-Time Netflix Recommendations Using Apache Spark Streaming
Near Real-Time Netflix Recommendations Using Apache Spark Streaming Near Real-Time Netflix Recommendations Using Apache Spark Streaming
Near Real-Time Netflix Recommendations Using Apache Spark Streaming Karthik Murugesan
 
AirBNB's ML platform - BigHead
AirBNB's ML platform - BigHeadAirBNB's ML platform - BigHead
AirBNB's ML platform - BigHeadKarthik Murugesan
 
Intuit - Machine learning platform lifecycle management 2018
Intuit - Machine learning platform lifecycle management  2018Intuit - Machine learning platform lifecycle management  2018
Intuit - Machine learning platform lifecycle management 2018Karthik Murugesan
 
Netflix Recommendations - Fact Store
Netflix Recommendations - Fact Store Netflix Recommendations - Fact Store
Netflix Recommendations - Fact Store Karthik Murugesan
 
Scaling machinelearning as a service at uber li Erran li - 2016
Scaling machinelearning as a service at uber li Erran li - 2016Scaling machinelearning as a service at uber li Erran li - 2016
Scaling machinelearning as a service at uber li Erran li - 2016Karthik Murugesan
 
Facebook ML Infrastructure - 2018 slides
Facebook ML Infrastructure - 2018 slidesFacebook ML Infrastructure - 2018 slides
Facebook ML Infrastructure - 2018 slidesKarthik Murugesan
 

Mais de Karthik Murugesan (20)

Unifying Twitter around a single ML platform - Twitter AI Platform 2019
Unifying Twitter around a single ML platform  - Twitter AI Platform 2019Unifying Twitter around a single ML platform  - Twitter AI Platform 2019
Unifying Twitter around a single ML platform - Twitter AI Platform 2019
 
The magic behind your Lyft ride prices: A case study on machine learning and ...
The magic behind your Lyft ride prices: A case study on machine learning and ...The magic behind your Lyft ride prices: A case study on machine learning and ...
The magic behind your Lyft ride prices: A case study on machine learning and ...
 
The journey toward a self-service data platform at Netflix - sf 2019
The journey toward a self-service data platform at Netflix - sf 2019The journey toward a self-service data platform at Netflix - sf 2019
The journey toward a self-service data platform at Netflix - sf 2019
 
2019 Slides - Michelangelo Palette: A Feature Engineering Platform at Uber
2019 Slides - Michelangelo Palette: A Feature Engineering Platform at Uber2019 Slides - Michelangelo Palette: A Feature Engineering Platform at Uber
2019 Slides - Michelangelo Palette: A Feature Engineering Platform at Uber
 
Developing a ML model using TF Estimator
Developing a ML model using TF EstimatorDeveloping a ML model using TF Estimator
Developing a ML model using TF Estimator
 
Production Model Deployment - StitchFix - 2018
Production Model Deployment - StitchFix - 2018Production Model Deployment - StitchFix - 2018
Production Model Deployment - StitchFix - 2018
 
Netflix factstore for recommendations - 2018
Netflix factstore  for recommendations - 2018Netflix factstore  for recommendations - 2018
Netflix factstore for recommendations - 2018
 
Trends in Music Recommendations 2018
Trends in Music Recommendations 2018Trends in Music Recommendations 2018
Trends in Music Recommendations 2018
 
State Of AI 2018
State Of AI 2018State Of AI 2018
State Of AI 2018
 
Spotify Machine Learning Solution for Music Discovery
Spotify Machine Learning Solution for Music DiscoverySpotify Machine Learning Solution for Music Discovery
Spotify Machine Learning Solution for Music Discovery
 
AirBNB - Zipline: Airbnb’s Machine Learning Data Management Platform
AirBNB - Zipline: Airbnb’s Machine Learning Data Management Platform AirBNB - Zipline: Airbnb’s Machine Learning Data Management Platform
AirBNB - Zipline: Airbnb’s Machine Learning Data Management Platform
 
Uber - Building Intelligent Applications, Experimental ML with Uber’s Data Sc...
Uber - Building Intelligent Applications, Experimental ML with Uber’s Data Sc...Uber - Building Intelligent Applications, Experimental ML with Uber’s Data Sc...
Uber - Building Intelligent Applications, Experimental ML with Uber’s Data Sc...
 
Apache Spark-Based Stratification Library for Machine Learning Use Cases at N...
Apache Spark-Based Stratification Library for Machine Learning Use Cases at N...Apache Spark-Based Stratification Library for Machine Learning Use Cases at N...
Apache Spark-Based Stratification Library for Machine Learning Use Cases at N...
 
Fact Store at Scale for Netflix Recommendations
Fact Store at Scale for Netflix RecommendationsFact Store at Scale for Netflix Recommendations
Fact Store at Scale for Netflix Recommendations
 
Near Real-Time Netflix Recommendations Using Apache Spark Streaming
Near Real-Time Netflix Recommendations Using Apache Spark Streaming Near Real-Time Netflix Recommendations Using Apache Spark Streaming
Near Real-Time Netflix Recommendations Using Apache Spark Streaming
 
AirBNB's ML platform - BigHead
AirBNB's ML platform - BigHeadAirBNB's ML platform - BigHead
AirBNB's ML platform - BigHead
 
Intuit - Machine learning platform lifecycle management 2018
Intuit - Machine learning platform lifecycle management  2018Intuit - Machine learning platform lifecycle management  2018
Intuit - Machine learning platform lifecycle management 2018
 
Netflix Recommendations - Fact Store
Netflix Recommendations - Fact Store Netflix Recommendations - Fact Store
Netflix Recommendations - Fact Store
 
Scaling machinelearning as a service at uber li Erran li - 2016
Scaling machinelearning as a service at uber li Erran li - 2016Scaling machinelearning as a service at uber li Erran li - 2016
Scaling machinelearning as a service at uber li Erran li - 2016
 
Facebook ML Infrastructure - 2018 slides
Facebook ML Infrastructure - 2018 slidesFacebook ML Infrastructure - 2018 slides
Facebook ML Infrastructure - 2018 slides
 

Último

The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 

Último (20)

The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 

Netflix Ads Personalization Solution - 2017