How Big Data is changing Digital Marketing

4. Top Uses for Big Data in Digital Marketing
A RECENT SURVEY BY
2ND WATCH
The research reports that
the top uses for Big Data in
digital marketing include:
• 29% To better
understand customer
insights
• 18% To improve the
supply chain
• 16% To power campaigns
and promotions

5. How to Target Consumers Digitally with Big Data
• Online data is the fuel that drives success
• Marketersmust:
collect and integrate these online data
& Analyze for useful insights
Eg : $40 ROI for every dollar spent
on email marketing.

6. Six Sources of Big Data
Web Mining
Search Information
Social Media
Crowd Sourcing
Transactional
Mobile

7. Why big data matters to Digital marketing
• Customer engagement.
• Customer retention and loyalty.
• Marketing optimization/performance.

8. 1920 – Evil returns :Big data & Analytics

9. 1920 – Evil returns :Big data & Analytics
• Social Media Analytics
• Text Mining : Based on that Movie popularity & Reach is found out
• Sentimental Analysis : Movie response
• Data is collected through User responses ( Comments & Likes )
• Movie was a box office hit