NET303 Online Policy Primer Presentation (Curtin University SP3 2012) by Karl Nemsow AUDIO: “Five Armies” by Kevin Macleod from Incomptech. This work is licensed under a Creative Commons License CC-BY-3.0. Available at http://incompetech.com/music/royalty-free/mp3-royaltyfree/Five%20Armies.mp3

1. (SEN, 2012d)

2. The Sony Entertainment Network (SEN) is a cloud based media service which allows
users to access various kinds of digital media via electronic and mobile devices.
(SEN, 2012e)

3. Registration is free!
There are over 90 million registered SEN users worldwide (Osborn, 2012).
Are you one of them?
To register you must be 18 years or older. If you aren’t you need a
parent or guardian to click on the “agree” button for you (SEN, 2012b).
By accepting Sony’s “Terms of Service and User Agreement” and “Privacy
Policy” you are enter into a legally binding contract with Sony (SEN, 2012b).
You may not impersonate someone, or provide false or misleading
registration data (SEN, 2012b).

4. So in your rush to get playing games,
watching movies or listening to music
Did you read and
understand these
agreements?
Lets see what Kratos and Nathan Drake of
Sony PlayStation® fame can tell us.
(SCE, 2012b)
(SCE, 2012a)

5. Account Creation
You will be asked to create an online ID which is
a public nickname visible to all SEN users; and
supply a short “About Me” statement, avatar, and
choose your country and language (SEN, 2012a).
This information may be published on any of
SEN’s websites at any time – so be careful with
what information you place in your “About Me”
page (SEN, 2012a).
You can’t be 100% sure where it will end up!

6. Parental Control
Adults who register own the primary ID which is a
master account that is allowed to create sub-
accounts for users under the age of 18. These sub-
accounts will receive communications from other
SEN users which you will have no knowledge of or
access to (SEN, 2012b).
Some services may contain language and content
not suitable for children, and not all content on SEN
is rated (SEN, 2012b).
It is your responsibility to ensure content is suitable
(SEN, 2012b).

7. Information Collection
When you’re online SEN may collect information such as:
• Your Online ID
• IP address and device MAC address
• Your recent locations
• Hardware usage info such as device model, serial
number, parental control settings, photograph and
music settings, remote play settings, and devices
connected to your hardware.
• Your media usage profile (i.e. what games, video,
music or services you use of browse or download)
(SEN, 2012a)

8. What is this Information
used for?
Sony use this information to supply and improve
their services. However this information is also
available to other Sony group companies, and
companies who help to operate the SEN (SEN, 2012a).
It is also used to promote new products and
services and target advertising based on your SEN
usage habits via account monitoring and cookies
(SEN, 2012a).

9. Is your information safe?
While Sony does take security of this information
seriously it has been known to leak private user
data ……. From time to time.

10. The Great Data Breach of 2011
If you are signing up to an SEN account you may
want to read up about its previous iteration – the
PlayStation Network (PSN) (Emerson, 2012).
PSN had a few security problems in 2011
(Baker & Finkle, 2011).
(PSN, 2012)

11. PSN Breach(es) in a Nutshell
In 2011 the private information of 77 million
PSN users was exposed by Hackers including
names, addresses and credit cards.
Sony took a week to notify PSN users of the
breach. (Baker & Finkle, 2011).
Later in 2011 the private information of another
93,000 users was again exposed (Naraine, 2011).

12. What laws protect you and
your data?
As the data on SEN may be held in any number of
countries data protection law enforcement becomes
complicated (SNE, 2012a).
Across the globe laws differ greatly.
In Australia there are currently no mandatory data
breach laws protecting internet users (Lawrence, 2012).

13. SEN insures against liability
In the aftermath of these breaches Sony was sued
via a class action by PSN users. In reaction Sony
altered their “Terms of Service” so that gamers
waived their rights to launch such class actions
(BBC News, 2011).
If users did not agree to these new terms their
accounts were terminated (BBC News, 2011).

14. SEN insures against liability
You need to check your protections against data
breaches within the “Terms of Service” agreement
that applies to your geographic area. By doing so
you will be able to make an informed decision
before signing up to the SEN service.
Read Section 17 if you are in the United States or
Canada (SEN, 2012c).
There is no such section for Australian SEN users.

15. SNE is watching you!
Sony reserve the right to monitor and record
your activities and communications (SEN, 2012a).
Including:
Voice and text chats
Time and location,
User ID and account details
Your IP address
These will be used to enforce the SNE code of
conduct (SEN, 2012a).

16. Why is Sony watching you?
Sony may use this information for legal reasons
and “may retain, use and/or disclose any of your
information as required or permitted by law,
regulation or order, including to the police or other
appropriate authorities, to investigate complaints
made by or against you, or to protect or defend
ourselves, or others, against illegal, criminal or
harmful activities” (SNE, 2012a).
So understand the SNE code of conduct!

17. SEN Code of Conduct
There is a code of conduct on SEN – breaching this
can result in the suspension or termination of your
account. These include:
Stalking, bullying, harassing, abusing or invading
the privacy of other users (SEN, 2012b).
The sharing, posting, streaming, uploading or
transmitting of content or media which compromise
the security of yourself or others (SEN, 2012b).

18. SEN Code of Conduct
You must not access or create content which is
deemed to be abusive , offensive or vulgar.
Including any action which is racially,
ethnically, sexually or religiously demeaning,
offensive, defamatory, threatening or
discriminatory; sexually explicit, illegal or
promotes hate speech, violence or drug use
(SEN, 2012b).
You must not undertake, incite or endorse any
illegal activities (SEN, 2012b).

19. SEN Code of Conduct
- Copyright
You must not access, use, post, transmit or
distribute any material that is pirated or
infringes copyright or trademark (SEN, 2012b).
Services on SEN are protected by Digital
Rights Management (DRM) technologies that
control how you consume and use services on
the network (SEN, 2012b).

20. Any breaches of this code of conduct may lead to
your account being suspended or terminated
meaning it is:
GAME
OVER

21. Who Owns User Created
Materials?
User material created by you will belong to you
(SEN, 2012a).
You agree that Sony may refuse, remove or delete
your materials at anytime (SEN, 2012a).
However you authorize SEN, its affiliated
companies , and other SEN Users, to use, distribute
copy, modify, display and publish your material
AND online ID throughout the network (SEN, 2012a)

22. Who Owns User Created
Materials?
Sony and affiliated Companies may commercially
exploit your user materials without payment to you
(SEN, 2012a).
You waive any moral rights to your materials (SEN, 2012a).

23. “Terms of Service” Changes
From time to time changes to the Terms of Service
agreement will be made.
Users will be notified of these changes (SEN, 2012b).
The continued use of SEN after these changes
signifies the acceptance of these changes by the
master account and all sub-account holders (SEN, 2012b).
If you do not agree you must stop using SEN (SEN, 2012b).

24. Service Termination
If you breach any of the conditions in SENs
“Terms of Service” or of any other extra
terms connected to affiliated services then
Sony will terminate or suspend your account,
or disable access to the network (SEN, 2012b).
Any funds that that were left in your account
will not be refunded in this case (SEN, 2012b).
Sony reserve the right to bring legal action
against you for any ToS breaches (SEN, 2012b).

25. So when clicking “agree”
make sure you
understand what this
agreement with SNE
means for you.

26. References
Baker, L. B., & Finkle, J. (2011, April 26). Sony PlayStation suffers massive data breach. Reuters.com. Retrieved from
http://www.reuters.com/article/2011/04/26/us-sony-stoldendata-idUSTRE73P6WB20110426
Emerson, R. (2012, June 2). PlayStation Network Accounts Rebranded As Sony Entertainment Network Accounts. Huffington Post. Retrieved from
www.huffingtonpost.com/2012/02/06/playstation-network-account-sony-entertainment-network_n_1258175.html
BBC News. (2012, September 16). Sony asks gamers to sign new terms or face PSN ban. BBC. Retrieved from http://www.bbc.co.uk/news/technology-14948701
Lawrence, J. (2012, May 9). EFA supports mandatory data breach notification. Electronic Frontiers Australia. Retrieved from
https://www.efa.org.au/2012/05/09/efa-supports-mandatory-data-breach-notification/
Naraine, R. (2011, October 12). Sony PlayStation Network hacked again 93,000 accounts compromised. ZDNet. Retrieved from
http://www.zdnet.com/blog/security/sony-playstation-network-hacked-again-93000-accounts-compromised/9614
Osborn, A. (2012, March 7). Number of Registered PlayStation Network Accounts Reaches 90 Million. PlayStation LifeStyle. Retrieved from
http://www.playstationlifestyle.net/2012/03/07/number-of-registered-playstation-network-accounts-reaches-90-million/
PlayStation Network (PSN) (2012). PSN Logo. Playstation Network. [Online Image] Retrieved from http://us.playstation.com/psn/#overview
Sony Computer Entertainment (SCE). (2012a). Kratos God of War III.jpg. Wikipedia. [Online Image] Retrieved from
http://en.wikipedia.org/wiki/File:Kratos_God_of_War_III.jpg
Sony Computer Entertainment (SCE). (2012b). Nathan Drake Render 2.png. The Uncharted Wiki. [Online Image] Retrieved from
http://uncharted.wikia.com/wiki/File:Nathan_Drake_Render_2.png
Sony Entertainment Network (SEN). (2012a). Privacy Policy. Sony Entertainment Network. Retrieved from www.sonyentertainmentnetwork.com/au-en/privacy-policy
Sony Entertainment Network (SEN). (2012b). Terms of Service and User Agreement. Sony Entertainment Network. Retrieved from
http://www.sonyentertainmentnetwork.com/au-en/terms-of-service/
Sony Entertainment Network (SEN). (2012c). Terms of Service and User Agreement (US & Canada). Sony Entertainment Network (SEN). Retrieved from
www.sonyentertainmentnetwork.com/terms-of-service/
Sony Entertainment Network (SEN). (2012d). Sony Entertainment Network Logo. Sony Entertainment Network. [Online Image] Retrieved from
www.sonyentertainmentnetwork.com/au-en/home/
Sony Entertainment Network (SEN). (2012e) Sony Products. Sony Entertainment Network. [Online Image] Retrieved from www.sonyentertainmentnetwork.com/au-
en/video-unlimited/

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