SWOT Analysis is form of analysis that allows for effective decision making in a business setting. Conducting a SWOT analysis helps determine the internal Strengths and Weaknesses of an plan, course of action, or business, and identify the external Opportunities and Threats facing that entity.

1. How to: Conduct a More
Effective SWOT Analysis
as told by Bitmojis
www.appfluence.com

2. SWOT is a structured form of analysis that is used to evaluate
certain business ventures of projects. The letters stand for:
Strengths
Weaknesses
Opportunities
Threats
What is “SWOT”?
www.appfluence.com

3. Conducting a SWOT analysis allows you
to do things like:
1. Compare your business to others in your industry
2. Decide which route to take when two projects are in competition
3. Make the most of opportunities available to your business
www.appfluence.com

4. Okay, so how
can I incorporate
SWOT into my
business?
www.appfluence.com

5. Kari is going to walk you through it.
www.appfluence.com

6. Step 1: Choose Your Objective
Ask yourself, “What area of my business would I like to focus on?”
www.appfluence.com

7. Think about what you really want to accomplish
by the end of this process.
This will allow you to walk away from your
SWOT analysis with a concrete takeaway that
you can act on.
Kari’s Tip: “Start with the End in Mind”
www.appfluence.com

8. Step 2: Put Together Your SWOT Team
For example, if you are deciding between two new products to
develop, the team might include your:
• CEO
• Top product manager
• Lead engineer
www.appfluence.com

9. Step 3: Evaluate Strengths in Your Plan
These are internal factors such as:
1. Do you have enough funding to accomplish your objective?
2. Are your personnel equipped to handle the new
responsibilities this project will bring?
3. Do you have an edge over your competitors?
www.appfluence.com

10. List potential pitfalls that prevent you from reaching your goal
1. Do you have the necessary resources?
2. Is your timeline realistic?
Step 4: Analyze Your Weaknesses
*It’s important to take items in this list seriously, as they
can derail your plan if not properly addressed.
www.appfluence.com

11. Kari’s Tip: “Be Honest with Yourself”
www.appfluence.com

12. Opportunities are external factors that make your plan feasible.
For example: If you are working on
a new marketing campaign, this
could be an absence of content
aimed toward your target audience.
Step 5: Identify Potential Opportunities
www.appfluence.com

13. Step 6: Analyze External Threats
Threats are related to weaknesses, however, threats are external,
while weaknesses are internal.
• The first place to look for threats is in
competitors’ products, plans, & strategy.
• Threats stand in the way of you
accomplishing your plan.
www.appfluence.com

14. Step 7: Prioritize Your Results
Examine your results to establish concrete steps that should be taken.
• Are there any weaknesses that need to be
remedied immediately? How will you fix them?
• Choose which strengths you will leverage to take
advantage of your opportunities.
www.appfluence.com

15. Kari’s Tip: Create Action Items
Lists and ideas are great, but to ensure effectiveness your list should
only include actionable items. Check out this example:
Area of Focus: develop Gmail plugin
Weakness: We’re not in the Google Play Store
Prioritized Item: Get in the Play Store
Action Items: Find Play Store contact info,
reach out via email, draft advertisement
www.appfluence.com

16. By now, you should have a list of prioritized action items, related to
the goal you started with at the beginning of this exercise.
Start tackling those action items from the top down.
Step 8: Get to Work
www.appfluence.com

17. Kari’s Tip: There Are Apps For That
www.appfluence.com

18. Priority Matrix by Appfluence
Priority Matrix is a task and project management tool based on
prioritization and matrix decision-making.
We even have a SWOT Template built in for you. This allow for:
• Progress tracking on 1000s of items, across multiple projects
• Seamless communication of priorities within your team
• More efficient meetings with demonstrated proof of work
• Increased visibility and accountability
• More effective management
www.appfluence.com

19. Our Favorite Features:
• Add task notes, and upload files
• Sync due dates to your Calendar; integrate with your e-mail
• Collaborate with your team with one-touch delegation capabilities
• Use our in-app chat to communicate with co-workers
• Go mobile, work offline and sync seamlessly across all devices
• Free productivity consultations for your position, and industry
www.appfluence.com

20. Start Your Free Trial, Today!
To carry out your SWOT analysis and collaborate with your team,
head to www.appfluence.com for your free download.
For more productivity tips, check out our blog!
Contact us:
hello@appfluence.com
www.appfluence.com

21. Like This Slideshare?
Click the share button below the presentation to share with your
colleagues and friends!
Thanks,
Kari Beaulieu
kari@appfluence.com
source: https://www.business.qld.gov.au/business/starting/market-customer-research/swot-analysis/conducting-swot-analysis