What exactly is this thing called “podcasting”? And why would you want to listen to one? If you don’t know what it is, don’t worry – you’re certainly not alone. Podcasting is simply broadcasting a voice recording for an audience to hear. It’s kind of like a radio show, but without all the expense and legalities that come with a production of that size.

1. Marketing with
Podcasts
Brought to you by:
HIT Virtual

2. Podcasting is one of the
latest developments in a
long line of methods which
improve human
communication and
interaction.
They are an excellent way
for you to cultivate an
audience and market your
business.

3. Why Should You Podcast?
• Podcasting is an inexpensive way to say
what you want to say, when you want to
say it to people who want to hear it.
• All you need is a microphone and a
broadband internet connection and you
have the power of a major media player.

4. • Podcasts allow you to
cut through all the
“noise” that exists on
the internet and find an
audience that focused
on you, your products,
services, art or opinions.
• Podcasting allows you to
add the warmth of a
human voice to you
message.

5. Ideas to Use Podcasts
To Market Your Business
Businesses can utilize podcasting when their
audience has specific topics that they need
information about.
For example, a Corvette owner may listen to
TheCorvetteMechanic.com

6. A Content Marketer could put out a podcast on how to
write content that converts your audience to paying
clients.
An excellent example of this is the Resonance Content
Marketing Podcast. (www.ResonanceContent.com)

7. A Coach or Consultant can use a podcast to show
expertise in their niche.
An example of this is the Adoptive Family Success
Podcast. (www.AdoptiveFamilySuccess.com)

8. Podcasts have entered the scene in
a big way, and aren’t going
anywhere anytime soon.
Maybe somebody out there would
love to hear what YOU have to say!

9. HIT Virtual can assist you with your
podcast. Contact us today!
www.HITVirtual.com
Karen@HITVirtual.com