5 simple tips on how can parents can keep kids and teen safe in the world of social media. Social media marketing is designed to reach kids - how can you protect your kids from social media predators, scams, porn and more.
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Social Media Safety for Kids and Teens - A Parent's Guide to Social Media
1. Social Media Safety for Parents and Kids
with Karen Kefauver
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www.karenkefauver.com
karen@karenkefauver.com
2. Agenda
• Social Media Overview !
• 5 Tips: A Parent’s Guide to Safety & Privacy for Kids
on Social Media!
• Questions and Answers
3. A word about my background...
• Introduct!
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Karen Kefauver
•Social Media Consultant
• Sports/Travel Writer
• 4:15-4:30 Questions and Answers, Evaluations
•www.karenkefauver.com
4. About your background
• Do you use social media accounts?!
• Does your child use: Instagram? Tumblr? Snapchat?!
• What are your top concerns about social media for
your children?
5. Social Media Overview
• What is Social Media? !
• Who uses Social Media?!
• Why use Social Media?!
• Power of Social Media for Good/Evil !
• Top Social Media Networks for Adults/Teens!
• How Social Media is Viewed
6. What is Social Media?
• Websites and applications that enable users to create
and share content or to participate in social
networking.!
• Examples of largest networks: Facebook, Twitter,
LinkedIn, You Tube
7. Who Uses Social Media?
• Include photos in almost every Facebook post! !
• Twitter is a link economy - nearly all Tweets have links!!
• CROP Pictures!!
• Shoot Videos 1-2 minutes
8. Social Media $$$
• Social media advertising/budgets growing!
• U.S. companies spent a combined $5.1 billion on social media
advertising last year, and that number is expected to increase to $15
billion by the end of 2018, according to BIA/Kelsey.!
• In addition to social media manager, everyone participates!
• Mobile advertising growing
10. Social Media for Good
• Connect with friends, family, schools, future
employers!
• Build positive reputation!
• Provide positive reinforcement!
• Breaking news, events, popular events!
• Spread joy, humor and inspiration
11. Threats
• Internet safety concerns!
• Online predators !
• Bullying!
• Identity theft!
• Bad reputation!
• Everyone is vulnerable!
12. Social Media Overview
• Biggest Players:!
• Facebook (owns Instragram)!
• Twitter!
• LinkedIn!
• YouTube (owned by Google)!
• Google+!
• Pinterest (driven by photos)!
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13. Social Media for Teens
• Instagram - A platform that lets users snap, edit, and
share photos and 15-second videos !
• Snapchat - Messaging app that lets users put a time limit
on the pictures and videos they send before they
disappear.!
• Tumblr - A cross between a blog and Twitter: It's a
streaming scrapbook of text, photos, and/or videos and
audio clips. Users create and follow short blogs, or
“tumblelogs.”
15. Vine - popular 6 second videos you can make/
watch
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Vine
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Average Vine user between 13 and 25 years
old — otherwise known as Millennials.
17. How Social Media’s Viewed
• Desktop computer/laptop!
• Mobile Phone!
• Tablet
18. Top 5 Tips for Parents
• 1. Communication is key!
• 2. Know what you’re talking about!
• 3. Get in control!
• 4. Phone is gateway to internet!
• 5. Manage screen time!
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21. Communication is key
Basics:
1. What social media outlets are there?
2. Which ones is your child and friends using?
3. Talk to your child and make sure you know every site they are using and
how those sites are used.
22. Communication is key
• PREDATOR ALERT:!
• If somebody you meet online sends or requests
provocative pictures, tell an adult. !
• You have to approach online friends (who you don’t
know in the real world) as a potential predator… !
• Even if it feels like you know them; you really don’t.
25. Know what you’re talking about
• EVERY SOCIAL MEDIA network has a “HELP” section!
• Facebook: www.facebook.com/help!
• https://www.facebook.com/business!
• Twitter: https://support.twitter.com!
• http://business.twitter.com!
• LinkedIn: http://help.linkedin.com!
• http://learn.linkedin.com/company-pages/!
• Google+!
• http://www.google.com/support/plus
28. Get in control
• Check your Privacy Settings!
• Privacy Settings on Facebook / Modify Privacy
Settings on Twitter / Control Visability on
Instagram / Make Your Tumblr Private / Visit
AdjustYourPrivacy.com for a centralized location
where you can update all your accounts.
29. Get in control
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• Disable location based services on Facebook, Twitter,
Instragram!
• Never post vacation photos or updates while on
Vacation!
• If you meet someone new online NEVER agree to
meet them offline (in person) !
30. Social Media Tip #4
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Phone is gateway to internet
- not just for making calls
31. Gateway to the Internet - protection needed!
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Establish a Facebook and social media policy with the
kids
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33. Manage Screen Time
• Set up Ground Rules by writing a contract!
• Have consequences for broken rules - no car for a week.!
• Social rules in “real life” also apply online!
• Social media images can be long lasting, if not
“permanent” and have lasting consequences!
• Rules: what is allowed on social media… as well as the
amount of time allowed to spend on social media.
34. Top 5 Tips for Parents
• 1. Communication is key!
• 2. Know what you’re talking about!
• 3. Get in control!
• 4. Phone is gateway to internet!
• 5. Manage screen time!
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35. You Decide
• You're the best judge of your kid, Knorr says. !
• If you think you have a kid who engages in risky
behavior and can't be trusted, you'll have to police her
online activities more closely.
36. Conclusion
• The bottom line: There are steps parents can take to help protect their
children online.!
• “It may seem daunting, but it doesn’t need to be,” says Detective Petty.
“Just actively check the phones, mobile devices and computers your
kids use.”
37. Social Media Summary
• When it comes to online safety!
• boundaries/freedom!
• privacy/public!
• parental protection/horror stories!
• BOTTOM LINE: if your kid is on social media, you need to
know the basics yourself
38. Social Media Parent Resources
• Shawn Marie Edgington, author, The Parent's Guide to Texting,
Facebook and Social Media!
• Caroline Knorr, parenting editor for Common Sense Media, a nonprofit
organization that helps families navigate the world of media and
technology.!
• http://www.safesearchkids.com/parents-guide-to-protecting-teens-on-social-
media!
• http://www.biznews.com/health/2014/07/teens-social-media
%C2%AD-10-scary-apps-parents-need-know/ (SnapChat, Vine)!
• VIDEO http://abc7chicago.com/archive/9400220/
39. Hire Karen Kefauver
• I offer one on one consults in person or by phone!
• Karen’s Facebook Business page: !
• www.facebook.com/karen.kefauver.business!
• Website: www.karenkefauver.com!
• Email: karen@KarenKefauver.com
40. Contact Karen
• I offer social media training for groups, corporate staff and private
consultations.
• I present talks, classes and interviews
• Facebook: www.facebook.com/karen.kefauver.business
• karen@karenkefauver.com
41. Call me: 831-588-3232 or email:
karen@karenekefauver.com
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THANK YOU!
karen@karenkefauver.com
42. Other Tips
• Know Age Restrictions!
• Facebook, Instagram, and Twitter all
require children to be at least 13 years
old to join. That's because of the
Children's Online Privacy Protection
Act, which limits companies from
collecting personal information about
kids under 13.
43. Other Tips
• When you buy your child a cell phone, one of the conditions is that she
can't get a Facebook, Twitter, or Instagram account until age 13 and you
approve it.
44. Other Tips
• Parents need to ask their children on a regular basis, ‘Do you have a
Facebook account? Do your friends?’!
• Some kids younger than 13 dodge those age limits by faking their birth
date and setting up an account, whether their parents know it or not.
45. Other Tips
• Set Up the Account Together !
• Once your child is of age and has your permission, !
• Use all the privacy restrictions available!
• Don’t give unnecessary information like cell phone numbers
46. Other Tips
• What NOT to post!
• Your home address!
• Your child's location!
• Inappropriate pictures (including those that have geotagging that
gives away the child's location.)!
• Instruct her never to friend anyone she doesn't know!
• Never to share password
47. Other Tips
• WHAT KID NEEDS TO KNOW:!
• Tell her that she can come to you if anything happens online that makes
her uncomfortable.
48. Other Tips
• Spot-check your child's account and see what she's up to: what she's
posting, who her friends are, and who she's following. !
• have account log in and password, friend your child, !
• kids can dodge inspections; alternate accounts, settings!
• Set Up Google Alerts