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Social Media Safety for Parents and Kids 
with Karen Kefauver 
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www.karenkefauver.com 
karen@karenkefauver.com
Agenda 
• Social Media Overview ! 
• 5 Tips: A Parent’s Guide to Safety & Privacy for Kids 
on Social Media! 
• Questions and Answers
A word about my background...  
• Introduct! 
! 
! 
Karen Kefauver 
•Social Media Consultant 
• Sports/Travel Writer 
• 4:15-4:30 Questions and Answers, Evaluations 
•www.karenkefauver.com
About your background 
• Do you use social media accounts?! 
• Does your child use: Instagram? Tumblr? Snapchat?! 
• What are your top concerns about social media for 
your children?
Social Media Overview 
• What is Social Media? ! 
• Who uses Social Media?! 
• Why use Social Media?! 
• Power of Social Media for Good/Evil ! 
• Top Social Media Networks for Adults/Teens! 
• How Social Media is Viewed
What is Social Media? 
• Websites and applications that enable users to create 
and share content or to participate in social 
networking.! 
• Examples of largest networks: Facebook, Twitter, 
LinkedIn, You Tube
Who Uses Social Media? 
• Include photos in almost every Facebook post! ! 
• Twitter is a link economy - nearly all Tweets have links!! 
• CROP Pictures!! 
• Shoot Videos 1-2 minutes
Social Media $$$ 
• Social media advertising/budgets growing! 
• U.S. companies spent a combined $5.1 billion on social media 
advertising last year, and that number is expected to increase to $15 
billion by the end of 2018, according to BIA/Kelsey.! 
• In addition to social media manager, everyone participates! 
• Mobile advertising growing
Why WUhys Uese SSoociacl Miaedlia ?M edia? 
! 
! 
! 
!
Social Media for Good 
• Connect with friends, family, schools, future 
employers! 
• Build positive reputation! 
• Provide positive reinforcement! 
• Breaking news, events, popular events! 
• Spread joy, humor and inspiration
Threats 
• Internet safety concerns! 
• Online predators ! 
• Bullying! 
• Identity theft! 
• Bad reputation! 
• Everyone is vulnerable!
Social Media Overview 
• Biggest Players:! 
• Facebook (owns Instragram)! 
• Twitter! 
• LinkedIn! 
• YouTube (owned by Google)! 
• Google+! 
• Pinterest (driven by photos)! 
!
Social Media for Teens 
• Instagram - A platform that lets users snap, edit, and 
share photos and 15-second videos ! 
• Snapchat - Messaging app that lets users put a time limit 
on the pictures and videos they send before they 
disappear.! 
• Tumblr - A cross between a blog and Twitter: It's a 
streaming scrapbook of text, photos, and/or videos and 
audio clips. Users create and follow short blogs, or 
“tumblelogs.”
Teens Use You Tube to watch VIDEOS 
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! 
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Vine - popular 6 second videos you can make/ 
watch 
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! 
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Vine 
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Average Vine user between 13 and 25 years 
old — otherwise known as Millennials.
How Social Media’s Viewed 
• Desktop computer/laptop! 
• Mobile Phone! 
• Tablet
Top 5 Tips for Parents 
• 1. Communication is key! 
• 2. Know what you’re talking about! 
• 3. Get in control! 
• 4. Phone is gateway to internet! 
• 5. Manage screen time! 
!
Social Media Tip #1 
! 
! 
Communication is key
Communication is key 
! 
! 
! 
!
Communication is key 
Basics: 
1. What social media outlets are there? 
2. Which ones is your child and friends using? 
3. Talk to your child and make sure you know every site they are using and 
how those sites are used.
Communication is key 
• PREDATOR ALERT:! 
• If somebody you meet online sends or requests 
provocative pictures, tell an adult. ! 
• You have to approach online friends (who you don’t 
know in the real world) as a potential predator… ! 
• Even if it feels like you know them; you really don’t.
Social Media Tip #2 
! 
Know what you’re talking about 
! 
!
! 
Know what you’re talking about 
! 
! 
! 
!
Know what you’re talking about 
• EVERY SOCIAL MEDIA network has a “HELP” section! 
• Facebook: www.facebook.com/help! 
• https://www.facebook.com/business! 
• Twitter: https://support.twitter.com! 
• http://business.twitter.com! 
• LinkedIn: http://help.linkedin.com! 
• http://learn.linkedin.com/company-pages/! 
• Google+! 
• http://www.google.com/support/plus
Social Media Tip #3 
! 
Get in control 
!
! 
Get in control 
! 
! 
! 
!
Get in control 
• Check your Privacy Settings! 
• Privacy Settings on Facebook / Modify Privacy 
Settings on Twitter / Control Visability on 
Instagram / Make Your Tumblr Private / Visit 
AdjustYourPrivacy.com for a centralized location 
where you can update all your accounts.
Get in control 
! 
• Disable location based services on Facebook, Twitter, 
Instragram! 
• Never post vacation photos or updates while on 
Vacation! 
• If you meet someone new online NEVER agree to 
meet them offline (in person) !
Social Media Tip #4 
! 
Phone is gateway to internet 
- not just for making calls
Gateway to the Internet - protection needed! 
! 
Establish a Facebook and social media policy with the 
kids 
! 
!
Social Media Tip #5 
! 
Manage screen time 
! 
!
Manage Screen Time 
• Set up Ground Rules by writing a contract! 
• Have consequences for broken rules - no car for a week.! 
• Social rules in “real life” also apply online! 
• Social media images can be long lasting, if not 
“permanent” and have lasting consequences! 
• Rules: what is allowed on social media… as well as the 
amount of time allowed to spend on social media.
Top 5 Tips for Parents 
• 1. Communication is key! 
• 2. Know what you’re talking about! 
• 3. Get in control! 
• 4. Phone is gateway to internet! 
• 5. Manage screen time! 
!
You Decide 
• You're the best judge of your kid, Knorr says. ! 
• If you think you have a kid who engages in risky 
behavior and can't be trusted, you'll have to police her 
online activities more closely.
Conclusion 
• The bottom line: There are steps parents can take to help protect their 
children online.! 
• “It may seem daunting, but it doesn’t need to be,” says Detective Petty. 
“Just actively check the phones, mobile devices and computers your 
kids use.”
Social Media Summary 
• When it comes to online safety! 
• boundaries/freedom! 
• privacy/public! 
• parental protection/horror stories! 
• BOTTOM LINE: if your kid is on social media, you need to 
know the basics yourself
Social Media Parent Resources 
• Shawn Marie Edgington, author, The Parent's Guide to Texting, 
Facebook and Social Media! 
• Caroline Knorr, parenting editor for Common Sense Media, a nonprofit 
organization that helps families navigate the world of media and 
technology.! 
• http://www.safesearchkids.com/parents-guide-to-protecting-teens-on-social- 
media! 
• http://www.biznews.com/health/2014/07/teens-social-media 
%C2%AD-10-scary-apps-parents-need-know/ (SnapChat, Vine)! 
• VIDEO http://abc7chicago.com/archive/9400220/
Hire Karen Kefauver 
• I offer one on one consults in person or by phone! 
• Karen’s Facebook Business page: ! 
• www.facebook.com/karen.kefauver.business! 
• Website: www.karenkefauver.com! 
• Email: karen@KarenKefauver.com
Contact Karen 
• I offer social media training for groups, corporate staff and private 
consultations. 
• I present talks, classes and interviews 
• Facebook: www.facebook.com/karen.kefauver.business 
• karen@karenkefauver.com
Call me: 831-588-3232 or email: 
karen@karenekefauver.com 
! 
! 
! 
! 
F 
THANK YOU! 
karen@karenkefauver.com
Other Tips 
• Know Age Restrictions! 
• Facebook, Instagram, and Twitter all 
require children to be at least 13 years 
old to join. That's because of the 
Children's Online Privacy Protection 
Act, which limits companies from 
collecting personal information about 
kids under 13.
Other Tips 
• When you buy your child a cell phone, one of the conditions is that she 
can't get a Facebook, Twitter, or Instagram account until age 13 and you 
approve it.
Other Tips 
• Parents need to ask their children on a regular basis, ‘Do you have a 
Facebook account? Do your friends?’! 
• Some kids younger than 13 dodge those age limits by faking their birth 
date and setting up an account, whether their parents know it or not.
Other Tips 
• Set Up the Account Together ! 
• Once your child is of age and has your permission, ! 
• Use all the privacy restrictions available! 
• Don’t give unnecessary information like cell phone numbers
Other Tips 
• What NOT to post! 
• Your home address! 
• Your child's location! 
• Inappropriate pictures (including those that have geotagging that 
gives away the child's location.)! 
• Instruct her never to friend anyone she doesn't know! 
• Never to share password
Other Tips 
• WHAT KID NEEDS TO KNOW:! 
• Tell her that she can come to you if anything happens online that makes 
her uncomfortable.
Other Tips 
• Spot-check your child's account and see what she's up to: what she's 
posting, who her friends are, and who she's following. ! 
• have account log in and password, friend your child, ! 
• kids can dodge inspections; alternate accounts, settings! 
• Set Up Google Alerts

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Social Media Safety for Kids and Teens - A Parent's Guide to Social Media

  • 1. Social Media Safety for Parents and Kids with Karen Kefauver ! ! ! ! F www.karenkefauver.com karen@karenkefauver.com
  • 2. Agenda • Social Media Overview ! • 5 Tips: A Parent’s Guide to Safety & Privacy for Kids on Social Media! • Questions and Answers
  • 3. A word about my background... • Introduct! ! ! Karen Kefauver •Social Media Consultant • Sports/Travel Writer • 4:15-4:30 Questions and Answers, Evaluations •www.karenkefauver.com
  • 4. About your background • Do you use social media accounts?! • Does your child use: Instagram? Tumblr? Snapchat?! • What are your top concerns about social media for your children?
  • 5. Social Media Overview • What is Social Media? ! • Who uses Social Media?! • Why use Social Media?! • Power of Social Media for Good/Evil ! • Top Social Media Networks for Adults/Teens! • How Social Media is Viewed
  • 6. What is Social Media? • Websites and applications that enable users to create and share content or to participate in social networking.! • Examples of largest networks: Facebook, Twitter, LinkedIn, You Tube
  • 7. Who Uses Social Media? • Include photos in almost every Facebook post! ! • Twitter is a link economy - nearly all Tweets have links!! • CROP Pictures!! • Shoot Videos 1-2 minutes
  • 8. Social Media $$$ • Social media advertising/budgets growing! • U.S. companies spent a combined $5.1 billion on social media advertising last year, and that number is expected to increase to $15 billion by the end of 2018, according to BIA/Kelsey.! • In addition to social media manager, everyone participates! • Mobile advertising growing
  • 9. Why WUhys Uese SSoociacl Miaedlia ?M edia? ! ! ! !
  • 10. Social Media for Good • Connect with friends, family, schools, future employers! • Build positive reputation! • Provide positive reinforcement! • Breaking news, events, popular events! • Spread joy, humor and inspiration
  • 11. Threats • Internet safety concerns! • Online predators ! • Bullying! • Identity theft! • Bad reputation! • Everyone is vulnerable!
  • 12. Social Media Overview • Biggest Players:! • Facebook (owns Instragram)! • Twitter! • LinkedIn! • YouTube (owned by Google)! • Google+! • Pinterest (driven by photos)! !
  • 13. Social Media for Teens • Instagram - A platform that lets users snap, edit, and share photos and 15-second videos ! • Snapchat - Messaging app that lets users put a time limit on the pictures and videos they send before they disappear.! • Tumblr - A cross between a blog and Twitter: It's a streaming scrapbook of text, photos, and/or videos and audio clips. Users create and follow short blogs, or “tumblelogs.”
  • 14. Teens Use You Tube to watch VIDEOS ! ! ! ! F
  • 15. Vine - popular 6 second videos you can make/ watch ! ! ! ! F
  • 16. ! ! ! Vine ! F Average Vine user between 13 and 25 years old — otherwise known as Millennials.
  • 17. How Social Media’s Viewed • Desktop computer/laptop! • Mobile Phone! • Tablet
  • 18. Top 5 Tips for Parents • 1. Communication is key! • 2. Know what you’re talking about! • 3. Get in control! • 4. Phone is gateway to internet! • 5. Manage screen time! !
  • 19. Social Media Tip #1 ! ! Communication is key
  • 21. Communication is key Basics: 1. What social media outlets are there? 2. Which ones is your child and friends using? 3. Talk to your child and make sure you know every site they are using and how those sites are used.
  • 22. Communication is key • PREDATOR ALERT:! • If somebody you meet online sends or requests provocative pictures, tell an adult. ! • You have to approach online friends (who you don’t know in the real world) as a potential predator… ! • Even if it feels like you know them; you really don’t.
  • 23. Social Media Tip #2 ! Know what you’re talking about ! !
  • 24. ! Know what you’re talking about ! ! ! !
  • 25. Know what you’re talking about • EVERY SOCIAL MEDIA network has a “HELP” section! • Facebook: www.facebook.com/help! • https://www.facebook.com/business! • Twitter: https://support.twitter.com! • http://business.twitter.com! • LinkedIn: http://help.linkedin.com! • http://learn.linkedin.com/company-pages/! • Google+! • http://www.google.com/support/plus
  • 26. Social Media Tip #3 ! Get in control !
  • 27. ! Get in control ! ! ! !
  • 28. Get in control • Check your Privacy Settings! • Privacy Settings on Facebook / Modify Privacy Settings on Twitter / Control Visability on Instagram / Make Your Tumblr Private / Visit AdjustYourPrivacy.com for a centralized location where you can update all your accounts.
  • 29. Get in control ! • Disable location based services on Facebook, Twitter, Instragram! • Never post vacation photos or updates while on Vacation! • If you meet someone new online NEVER agree to meet them offline (in person) !
  • 30. Social Media Tip #4 ! Phone is gateway to internet - not just for making calls
  • 31. Gateway to the Internet - protection needed! ! Establish a Facebook and social media policy with the kids ! !
  • 32. Social Media Tip #5 ! Manage screen time ! !
  • 33. Manage Screen Time • Set up Ground Rules by writing a contract! • Have consequences for broken rules - no car for a week.! • Social rules in “real life” also apply online! • Social media images can be long lasting, if not “permanent” and have lasting consequences! • Rules: what is allowed on social media… as well as the amount of time allowed to spend on social media.
  • 34. Top 5 Tips for Parents • 1. Communication is key! • 2. Know what you’re talking about! • 3. Get in control! • 4. Phone is gateway to internet! • 5. Manage screen time! !
  • 35. You Decide • You're the best judge of your kid, Knorr says. ! • If you think you have a kid who engages in risky behavior and can't be trusted, you'll have to police her online activities more closely.
  • 36. Conclusion • The bottom line: There are steps parents can take to help protect their children online.! • “It may seem daunting, but it doesn’t need to be,” says Detective Petty. “Just actively check the phones, mobile devices and computers your kids use.”
  • 37. Social Media Summary • When it comes to online safety! • boundaries/freedom! • privacy/public! • parental protection/horror stories! • BOTTOM LINE: if your kid is on social media, you need to know the basics yourself
  • 38. Social Media Parent Resources • Shawn Marie Edgington, author, The Parent's Guide to Texting, Facebook and Social Media! • Caroline Knorr, parenting editor for Common Sense Media, a nonprofit organization that helps families navigate the world of media and technology.! • http://www.safesearchkids.com/parents-guide-to-protecting-teens-on-social- media! • http://www.biznews.com/health/2014/07/teens-social-media %C2%AD-10-scary-apps-parents-need-know/ (SnapChat, Vine)! • VIDEO http://abc7chicago.com/archive/9400220/
  • 39. Hire Karen Kefauver • I offer one on one consults in person or by phone! • Karen’s Facebook Business page: ! • www.facebook.com/karen.kefauver.business! • Website: www.karenkefauver.com! • Email: karen@KarenKefauver.com
  • 40. Contact Karen • I offer social media training for groups, corporate staff and private consultations. • I present talks, classes and interviews • Facebook: www.facebook.com/karen.kefauver.business • karen@karenkefauver.com
  • 41. Call me: 831-588-3232 or email: karen@karenekefauver.com ! ! ! ! F THANK YOU! karen@karenkefauver.com
  • 42. Other Tips • Know Age Restrictions! • Facebook, Instagram, and Twitter all require children to be at least 13 years old to join. That's because of the Children's Online Privacy Protection Act, which limits companies from collecting personal information about kids under 13.
  • 43. Other Tips • When you buy your child a cell phone, one of the conditions is that she can't get a Facebook, Twitter, or Instagram account until age 13 and you approve it.
  • 44. Other Tips • Parents need to ask their children on a regular basis, ‘Do you have a Facebook account? Do your friends?’! • Some kids younger than 13 dodge those age limits by faking their birth date and setting up an account, whether their parents know it or not.
  • 45. Other Tips • Set Up the Account Together ! • Once your child is of age and has your permission, ! • Use all the privacy restrictions available! • Don’t give unnecessary information like cell phone numbers
  • 46. Other Tips • What NOT to post! • Your home address! • Your child's location! • Inappropriate pictures (including those that have geotagging that gives away the child's location.)! • Instruct her never to friend anyone she doesn't know! • Never to share password
  • 47. Other Tips • WHAT KID NEEDS TO KNOW:! • Tell her that she can come to you if anything happens online that makes her uncomfortable.
  • 48. Other Tips • Spot-check your child's account and see what she's up to: what she's posting, who her friends are, and who she's following. ! • have account log in and password, friend your child, ! • kids can dodge inspections; alternate accounts, settings! • Set Up Google Alerts