Instagram for Business 2019 - Social Media Coach Karen Kefauver

Instagram for Business
S i x W i n n i n g W a y s t o U s e

831-588-3232 • karen@karenkefauver.com
IN THIS PRESENTATION!
• Social Media Big Picture
• 6 Tips for Using
Instagram for Business
• 6 Tips to Get Started
• BONUS Tips!

Personal
We are currently at 1k
customers per week, which is
MY BACKGROUND
• 20 yrs. endurance sports &
adventure travel journalist
• Bicycle columnist
• Public Relations consultant
for City of Santa Cruz

Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
MY SERVICES
1. COACHING
2. SPEAKING
3. WRITING
831-588-3232
karen@KarenKefauver.com

LET’S TALK!
Schedule Your No-Obligation
FREE
PHONE 
CONSULTATION!
Let’s Figure Out
What You Need
831-588-3232

1. Facebook
•2.3 billion monthly active
•94 % use FB mobile app
•65 million FB Biz Pages
2. YouTube
• 1.9 billion monthly active
• Owned by Google
• Second largest search engine
SOCIAL MEDIA STATS

3. Messaging
• WhatsApp 1.5 billion
• FB Messenger 1.3 billion
• WeChat 1.06 billion
4. Instagram
• 1.0 billion monthly active users
• Owned by Facebook since 2012
• Ages 18-24 most popular
SOCIAL MEDIA STATS

YOUR ACTION PLAN
1. Facebook
•Facebook biz page ads
•Create Facebook Live video
•Consider Facebook Group
2. YouTube
•Create free channel
•Post and/or update videos
•Optimize brand, bio, keywords

3. Messaging
• Download free Messenger App
• Get familiar with the functions
• Notice how ads are used by biz
4. Instagram
• Download free Instagram App
• Create a personal account
• Convert it to a biz account
YOUR ACTION PLAN

What is
Instagram?
• Free photo sharing app
• Similar to Facebook
• Comment, like, tag
• Personal/business accounts
• Public/private accounts
• Instagram all about mobile
app

What is
Instagram?
• Apply ﬁlters to photos
• Apply stickers to photos
• Square grid photo layout
• Lingo: Hashtags, Stories,
Inﬂuencers

STICKERS BOOST ENGAGEMENT
Stickers: Add to
image and/or
video stories. Can
be animated,
clickable, allow
direct interaction.

Features of
Instagram Biz
Account
• Contact info & link in bio
• Detailed metrics
• Show Insta account on
Facebook Business page
• Advertising - campaign with
Facebook and Instagram

Resource for Instagram for Business
https://later.com/blog/

Instagram Biz
Account
Example #1

Instagram Biz
Account
Example #2

Instagram Biz
Account
Example #3

Instagram Users 2019

831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
Not Just for
Celebrities
Anyone
Can Become
a
Viral Instagram
Sensation
like
Baddiewinkle -
82 yrs. old!

Emojis are often
used in biz
profile bios

INSTAGRAM FAST FACTSINSTAGRAM FAST FACTS
INTAGRAM FAST FACTS
INSTAGRAM FUN FACTOR
MOST POPULAR POST

Why Use Instagram
fo Business?
• Fastest rate of growth
• Higher engagement
• Perception of greater trust,
authenticity, fun than
Facebook
• Average user spends 1 hr. on
Insta

• 80% of users follow at least one business
• 75% of users take action
• Instagram has 2.2% interaction rate (FB .22%)
• 1 out of 3 of the most viewed Stories are from
businesses
High Amount of
Engagement

Instagram ad: One of
many Instagram ad
styles and placement
options is “sponsored,”
appearing in an
Instagram newsfeed

INSTAGRAM BOOSTS BIZ
6 Winning Ways
Instagram Helps
Build Businesses
Using Instagram
Business Accounts

1. Facebook Biz Page
Integrates Instagram

2. Instagram Ad:
Shoppable Posts
• Shoppable Posts: One click
and buy!
• Must apply for shoppable
posts and have Facebook
business page.
• New! Checkout feature

3. Feature:
Business Insights
• Click-through rate to website
• Demographics: age range,
gender, city/country
• Best time/days to post
• People who discovered your
post via a hashtag search

4. Hashtags:
Tool Used to Sort
Instagram Posts
• A post with at least one
Instagram hashtag
averages 12.6% more
engagement
• Can use up to 30 hashtags

What is a
Hashtag?
• #Hashtags are a word or
group of words after the # sign
• #nospaces in hashtag
• Instagram search engine
• Categorize content
• Used in personal and business
accounts

Types of
Hashtags
• Post a hashtag on photo,
video, story
• Brand a hashtag
• Follow a hashtag
• RiteTag, Hashtagify, All
Hashtag are free tools to help
generate hashtags

831-588-3232 | KarenKefauver.com | karen@karenkefauver.com

#5 Feature:
Instagram Stories
• Feature in app to capture, post
video/photos visible only 24
hrs.
• Overlaid with text, stickers,
emoticons, ﬁlters
• Can be archived and put in
Highlight section, round
stories above bio

Where are
Stories Shown?
• On your Insta proﬁle page
• On the Insta feed
• You can post photos, videos up
with ﬁlters, stickers, text
overlaid.

#5 Feature:
What is IGTV?
• Standalone app or inside IG
• Designed for mobile-
optimized viewing of long-
form vertical videos
• Any user can set up their own
channel and share video
content that's up to an hour
long

#6 Feature:
Influencers!
• Instagram users with
established credibility and
audience
• Increase brand trust
authenticity
• Don’t have to be celebrities 
(“micro inﬂuencers)

TIP 1 
Getting Started
1. Create a Personal
Instagram Account
2. Set it to “Private”
3. Learn/experiment on
Private account to get used
to features

TIP 2 
Getting Started
Practice posting photos
and shooting video and post
using caption, location and
hashtags, tagging people

TIP 3
Getting Started
• Post with purpose!
• What do your customers want
to see?
• What is your story, product,
service

TIP 4 
Getting Started
Perfect Your Bio

TIP 5 
Getting Started
Download & Play With Apps!
• Instagram Layout
• Instagram Boomerang
• Instagram Hyperlapse

TIP 6 
Getting Started
Fully LAUNCH your
BUSINESS INSTAGRAM!

• 1. Use Video
• 2. Engage!
• 3. Post Quality Content!
• 4. Be Consistent!
• 5. Use Stories
• 6. Cross Promote!
6 MORE Tips!

• Videos on both Facebook
and Instagram result
in 62%
higher engagement than
photos alone
1. Video Gets Better Results!

• Live Video: 1 hour
• Video Post to Your
Instagram Proﬁle: 1 min
• Video Post to Your
Instagram Story: 15 sec
Video Length on Instagram

• Follow Competitors
• Follow Brands
• Follow People
• Like, comment, share
• RESPOND, comment,
praise, like on your own
page
2. You Must Engage!

• Product photos
• Show product in action
• Customer testimonials
and reviews
• Offer giveaways,
discounts, coupons
3. What to Post

• SHOW YOUR
EXPERTISE
• Share tips, expertise
• Try recording 15-second
tip video, use photo with
caption, inspiring quote
What to Post - Services

• Decide how often you
want to post, what days,
times
• Show your expertise
• Share success stories
• Behind the scenes
4. Post consistently!

• Sales
• Reviews
• Freebies
• Resources
• Tutorials/Guides
• Before and After
5. Use Stories: Examples

6. Promote Your Instagram
Content on Other Platforms
to Get More Instagram
Followers

• 1. Use Video
• 2. Engage!
• 3. Post Quality Content!
• 4. Be Consistent!
• 5. Use Stories
• 6. Cross Promote!
SUMMARY of 6 TIPS!

YOU’RE AN INSTAGRAM STAR!

MY SERVICES
1. COACHING
individual and onsite training
2. SPEAKING
Guest speaker for your event!
3. WRITING
Web content, your bio, About Page
831-588-3232

Instagram for Business 2019 - Social Media Coach Karen Kefauver

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Instagram for Business 2019 - Social Media Coach Karen Kefauver