Article marketing - 'step by step' instructions to posting an optimized post to your Blogger blogsite. Much of the information is applicable to WordPress and other management systems.

1. Article Marketing
Publishing and
Optimizing a Blog
Post Using Blogger
Blogging the Right Way

2. Blogging the Right Way
• I’m your presenter,
Karen Cioffi.
• While this is specifically
for Blogger, much of
the information can be
used for WordPress and
other website
management systems.

3. What We’ll Be Covering
• 1. Posting to Blogger - use an Effective Title
• 2. Optimizing the Content: Deep Linking, Anchor Text,
and adding a Bio
• 3. Using SEO Settings
• 4. Adding an Image
• 5. Preposting the Article
• 6. Checking, Previewing, and Publishing the Post
• 7. Sharing a Published Post

4. Why Do You Need to
Optimize Your Content
• You probably already heard that ‘content is king.’ Well,
it’s absolutely true. But, in regard to visibility you need
more.
• Imagine being a spec in the sky . . . so tiny and far away
that you’re invisible to the human eye. Well, that’s you in
the internet universe.
• Using SEO helps that tiny little spec get bigger, more
visible, and searchable.

5. Before we begin, let’s go
over four marketing terms

6. Article Marketing
• Article Marketing: using
articles and posts to
create visibility and
generate website traffic,
usually to sell your books
or products.

7. SEO
• SEO – search engine
optimization. Tweaking
your content, so SE
spiders can find, index,
and categorize it.

8. Anchor Text
• According to Wikipedia,
“anchor text is weighted
(ranked) highly in the
search engines
algorithms, because the
linked text is usually
relevant to the landing
page.”

9. Deep Linking
• According to Webopedia:
“Typically, a Web site’s
home page is the top page
in the site’s hierarchy, and
any page other than that is
considered ‘deep.’"
• This means that if you link
within your post to another
article or a deep page within
your website you’re ‘deep
linking.’
Landing
Page
Blog
About You
Testimonials
Services/Products
Etc.

10. An Effective Title
• An effective title should have a least one article relevant keyword in
it. And, if should let the reader know what the content will be about.
• This: Article Marketing is an Effective Way to Increase Your Website
Traffic
• Not This: Using Articles is a Great Way to Increase Traffic
• Why? Because ‘article marketing’ and ‘website traffic’ are two
effective keywords.

11. Deep Linking
• Simply put, bringing the reader deeper into your website
(onto another page or to another article) is deep linking.
• To do this, link to another post on your site or another
page.

12. Anchor Text
• The keyword or phrase within your
content that you hyperlink is anchor
text.
• You can use anchor text to send the
visitor to other pages on your own
site or to another information
relevant site.
• Example: I am an author-writer-
home business online marketing
instructor.
• You could highlight any of the
keywords in the example and
hyperlink (Link) it to another related
article, page, or site.

13. Adding a Bio
• Including a bio is a must, even if it’s on a post on your
own site.
• Your bio should be short and sweet – make it count. It
should let the reader quickly know who you are and what
you’re offering (the benefit to the reader).
• At the very least end the post with your name.

14. SEO Settings
• To the right of your
posting area you’ll find
Post Settings (see red
circle outline in image).
• You will need to include
relevant keywords in
Labels section.
• Next, go down to Search
Description and add an
effective description.

15. Add an Image
• Above your posting area,
there will be an image
icon. Click on it an you’ll
be given two options:
• 1. Upload/Choose Files
(you will upload from your
computer)
• 2. From this Blog (this will
be the images you’ve
already uploaded to the
blogsite)

16. Preposting an Article
• In Post Settings click on
Schedule. Once in, you’ll
be able to prepost to
another day in that month
or in a future month.
• You can also change the
time you want the post to
publish – early morning is
usually best.

17. Previewing
• Once you have your post
exactly how you want it,
click on the Preview
button located above the
posting area.
• If it looks good, get out of
there and click on
Publish.
• That’s it – you’re done for
now.

18. Promote Your Blog Posts
• Social networks are the heavy hitters now.
• What’s being read, LIKED, Tweeted, added to Circles,
and shared through other means is what’s carrying the
weight with Google.
• Once your post is ‘live,’ be sure to share it to all your
social networks.

19. Let’s Connect
• For content writing and content marketing visit:
• http://articlewritingdoctor.com
• Social Media:
• http://twitter.com/karencv
• http://linkedin.com/karencioffiventrice
• https://plus.google.com/+KarenCioffiVentrice/about
• http://pinterest.com/KarenCioffi/
• And, to keep current with must-know and free writing and
marketing information, be a part of The Writing World
(http://thewritingworld.com

20. Inbound Marketing
(Blogging) Right
• If you’re an author, writer, or solopreneur, you need to
get traffic to your website. You do this through blogging.
But, you need to blog right.
• Let me show you how to do this in my e-class through
WOW! Women on Writing.
• The 4-week class covers blogging right and the basics of
website optimization – it’s geared to generate visibility,
increase your authority, and boost your sales.
• Take a moment and CHECK IT OUT TODAY:
• http://bit.ly/1GfZ0zf