Here in this Presentation you will find about the "use of internet as marketing medium" and types of internet marketing with complete data and analysis ..... I hope, it will be helpful

1. Use of Internet as a Marketing Medium

3. Usage of Internet through PC & Mobile

4. What is Internet Marketing ?
• Now a days internet has become an integral part of most of our
lifestyle. “Achieving organizational or individual goals by satisfying
target market’s needs and wants effectively by using internet as a
medium is called Internet Marketing
• Internet Marketing includes SEO and additional online marketing
tools one can use to gain the attention of potential customers.
Different kind of internet marketing techniques listed on next slide
work to reach more and more people on internet and drive interested
people to the website and allow to compete more effectively.

5. What kind of Change came in Market ?

6. Types of Internet Marketing
• E-Mail Marketing
• Social Media Marketing
• Blog marketing
• Pay Per Click (PPC) advertising
• Interactive Marketing

7. E-Mail Marketing

8. E-Mail Marketing
• It is the easy, effective and affordable way to keep customers attract
and coming back to one site.
• This is a form of direct permission based relationship marketing,
which uses E-mail as a means of communicating messages to the
target audience.
• An email marketing campaign allows businesses to promote a new
product, send information about an upcoming corporate event or
share important news about their business, products and services
using attractive email newsletter to stay in regular touch with them
and build strong customer relationships. It is best way to keep in
touch.

9. Why E-Mail Marketing ?

10. E-mail Funnel
Generate E-Mail

11. E-Mail Marketing Cycle

12. Social Media Marketing

13. What is Social Media Marketing ?
• Social media marketing refers to the process of gaining traffic or
attention through social media sites.
• Social media marketing primarily covers activities involving social
sharing of content, videos, and images for marketing purposes.
• Social media has become a platform that is easily accessible to
anyone with internet access. Increased communication for
organizations fosters brand awareness and often, improved customer
service. Additionally, social media serves as a relatively inexpensive
platform for organizations to implement marketing campaigns.

14. Social Media Marketing
• Social media marketing can help with a number of goals, such as:
1. Website traffic
2. Conversions
3. Brand awareness
4. Creating a brand identity and positive brand association
5. Communication and interaction with key audiences

15. TEN Laws of Social Media Marketing
1. The Law of Listening
Success with social media and content marketing requires more
listening and less talking. Read your target audience’s online content
and join discussions to learn what’s important to them.
2. The Law of Focus
A highly-focused social media and content marketing strategy intended
to build a strong brand has a better chance for success than a broad
strategy that attempts to be all things to all people.

16. TEN Laws of Social Media Marketing
3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections
who read, share and talk about your content with their own audiences
than 10,000 connections who disappear after connecting with you the
first time
4. The Law of Patience
Social media and content marketing success doesn’t happen overnight.
While it’s possible to catch lightning in a bottle, it’s far more likely that
you’ll need to commit to the long haul to achieve results.

17. TEN Laws of Social Media Marketing
5. The Law of Compounding
If you publish amazing, quality content and work to build your online
audience of quality followers, they’ll share it with their own audiences
on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for
search engines like Google to find it in keyword searches. Those entry
points could grow to hundreds or thousands of more potential ways for
people to find you online.

18. TEN Laws of Social Media Marketing
6. The Law of Influence
Spend time finding the online influencers in your market who have
quality audiences and are likely to be interested in your products,
services and business. Connect with those people and work to build
relationships with them.
If you get on their radar as an authoritative, interesting source of useful
information, they might share your content with their own followers,
which could put you and your business in front of a huge new
audience.

19. TEN Laws of Social Media Marketing
7. The Law of Value
If you spend all your time on the social Web directly promoting your
products and services, people will stop listening. You must add value to
the conversation. Focus less on conversions and more on creating
amazing content and developing relationships with online influencers.
8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so
don’t ignore them online. Building relationships is one of the most
important parts of social media marketing success, so always
acknowledge every person who reaches out to you.

20. TEN Laws of Social Media Marketing
9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your
audience. That means you need to consistently publish content and
participate in conversations. Followers online can be fickle and they
won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you
don’t do the same for them. So, a portion of the time you spend on
social media should be focused on sharing and talking about content
published by others.

25. Blog Marketing

26. What is Blog Marketing ?
• A weblog, also called a blog, is a journal that is maintained by a
blogger and contains information that is instantly published to their
blog website. Blogging is a very popular activity. The number of online
users creating and maintaining blogs has increased dramatically over
the past year. The number Internet users who read these blogs has
also shot up, with some blogs boasting thousands, even millions of
daily dedicated readers.

27. Definition & Ads :- Blog Marketing
• Blog marketing is any process that publicises or advertises a website,
business, brand or service via the medium of blogs. This includes, but
is not limited to marketing via ads placed on blogs, recommendations
and reviews by the blogger, promotion via entries on third party blogs
and cross-syndication of information across multiple blogs.
• Ads on blogs can be in the form of banners, text links, streaming
video, audio clips, flash animation and even plain text. Most blog-
based advertising involves payment in some way or the other to the
blog owner. Owners of popular blogs will typically capitalise on their
readership numbers via a combination of ad formats and Google
AdSense ads.

28. How Reader Can Find Your Blog ?

29. Pay Per Click (PPC) advertising

30. What is Pay Per Click (PPC) Advertising ?
• Pay per click (PPC), also called cost per click, is an internet
advertising model used to direct traffic to websites, in which
advertisers pay the publisher (typically a website owner) when the ad
is clicked. It is defined simply as “the amount spent to get an
advertisement clicked.
• Pay-per-click has an advantage over cost per impression in that it tells
us something about how effective the advertising was. Clicks are a
way to measure attention and interest.
• If the main purpose of an ad is to generate a click, then pay-per-click
is the preferred metric. Once a certain number of web impressions
are achieved, the quality and placement of the advertisement will
affect click through rates and the resulting pay-per-click

31. Pay Per Click Process

32. Example of Pay Per Click

33. Interactive advertising

34. What is Interactive advertising ?
• Interactive advertising uses online or offline interactive media to
communicate with consumers and to promote products, brands,
services, and public service announcements, corporate or political
groups
• Li and Leckenby (2000) defined interactive advertising as the "paid
and unpaid presentation and promotion of products, services and
ideas by an identified sponsor through mediated means involving
mutual action between consumers and producers." This is most
commonly performed through the internet; often through the use of
an Ad server that can deliver a variety of interactive advertising units.

35. Objectives of Interactive Marketing
• The goals of interactive advertising are usually akin to the traditional
objectives of advertising, i.e. to sell a product.
• According to the Journal of Interactive Advertising 2001, interactive
advertising also has some properties that expand the range of
potential objectives and that improve advertising effectiveness.
• Interactive advertising also has the potential to decrease the losses
associated with poorly coordinated advertising, to reduce the
difficulties commonly encountered in clearly communicating an
advertising message and to help overcome new product hurdles.

36. Example of Interactive Marketing
McDonalds Pick ‘n’ Play
In Sweden, McDonalds created an interactive billboard to catch passers
by and bring them into the store. Rather than requiring people to
download an app, they have provided smartphones who instantly
detect a signal from the billboard and directed them to a website. They
were then asked to choose their favourite McDonalds goodie and play
a game using their phones. If they were able to play the game for 30
minutes without losing, they instantly got a coupon of McDonalds, and
they can enjoy the food at discount rate or free*

37. Prepared by
Karan Kanjia
Keval Akbari
Milan Gelani
Hardik Pithava