I provide the entire range of Communications services to clients big and small. My years of experience and training blended with my creativity and professionalism, result in very happy clients.

1. 1.868.306.3547 KAramel Consulting Ltd.
karamelconsult@gmail.com
1
Company Profile
Although incorporated in 2011, KAramel Consulting Ltd. has been steadily building a family of satisfied clients since 2009.
Communications
 Social Media
Because KAramel Consulting Ltd. is first and foremost a Business Development and Marketing outfit, our Social
Media is never just advertising and talking at potential and existing customers of our clients. We know that good
Social Media (like any other good Communication), must start from a base point of understanding Who the end
customer is, What their wants, needs and expectations are and How best to communicate with them, harnessing
the power of the internet. We then layer our clients’ wants, needs and expectations on top of this data, to create
and implement successful Social Media strategies + campaigns. This approach translates, every time, into a unique
Social Media “voice” for each of our clients and why not – isn’t each client’s business unique?
 Public Relations
We live in a world of people, and in EVERYTHING we do, we must put people first. At KAramel Consulting Ltd. We
understand the intricacies of Human Behaviour and Expectations, and we translate this knowledge into
Communications strategies that are people-centred, in integrity with our clients’ brands, and authentic (because
nobody responds well to Corporate speak or plastic, canned messages). Allow us to craft your messaging, to impact
your clients, staff and the public in a real, human and always professional way.
 Advertising
We can handle your copy writing, graphic design, media placement, ad and documentary production, flyers,
facebook ads and anything else you might throw at us, along the lines of Advertising. With years of experience
working with and IN the media and production studios, we intimately understand what it takes to get ads and good
ads produced and placed. Allow us to take that hassle off your shoulders.
 Media Relations
Over and over we encounter clients who have had challenges getting their content into the media, and/or getting
themselves to be featured in the various media. KAramel Consulting Ltd. has a strong track record of both
representing clients in the media (for our camera and microphone shy clients) as well as creating unique
opportunities for our clients’ stories to be picked up by the media. Let’s have that discussion about your brand.

2. 1.868.306.3547 KAramel Consulting Ltd.
karamelconsult@gmail.com
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Background of Principal
KArima "KAramel" Mckenzie-Thomas is a Creative Business Development professional who boasts a combined >10 years of
varied business experience:
 7 years’ project management + research in the non-profit sector [local, regional + international]
 3 years of PR in Fashion [local + regional]
 15 years’ project + event management in the Trinidad + Tobago entertainment industry
 7 years’ Interactive Marketing, Social Media Consultancy and Social Media Admin.
She also possesses 4 years of Hospitality training + experience.
Her prominent skills include: Qualitative Research; Training + Group Facilitation; a Keen Editorial Eye; Proposal Writing;
Resourceful Project Management; and Creative PR/Branding.
Her professional focus is on Quality Customer Care, Authentic Branding, Partnership Building, and Social Media.
What separates KArima from the rest, is that she is always learning and evolving. She devours business, money and
creativity articles, podcasts and books, she lives and breathes social media, and she attends cutting edge personal
development international conferences when she is able, either online or in person.

3. 1.868.306.3547 KAramel Consulting Ltd.
karamelconsult@gmail.com
3
Social Media Client History
Launched, established, and then handed over the facebook presence of:
 Showtime Trinidad Carnival band (Oct 2009 – Jan 2010)
 Aioli Restaurant (Apr, May + Jun 2013)
 Angostura White Oak Rum (Jan 2013 – Feb 2014)
Responsible for stewarding the social media identities of:
 Fashion Week Trinidad + Tobago 2010 (facebook)
 Provocative Fitness (April 2011 - June 2012 facebook)
 Angostura Forres Park Rum (April 2013 – Feb 2014 facebook + twitter)
 Gatorade T+T (April 2013 – Feb 2014 facebook + twitter)
 Blink Vigilance (Divali Nagar 2012 – live blogging on facebook)
 Bmobile (May - Dec 2012 facebook + twitter)
 Kairi People (October 2014 – pre Carnival, to post Carnival 2016 wrap up)
Notable Social Media Achievements
 Founded the professional facebook group “Caribbean Social + Digital Media practitioners” - a hub for over
120 Caribbean professionals working in Social and Digital Media (March 2012). Have since handed it over
to someone else to manage.
 Regarded as a go to source for the local media on all things Social Media. Have appeared on I95.5, First Up
morning show, 107.7 fm with Rennie Bishop and in a CNC3 News segment on Social Media and Politics,
among others.
 Commended (via a team email) by the team leader in TSTT Corporate Brand Management, for live
facebook blogging of the 2 week Blink Vigilance Divali Nagar activation, Oct 2012.
 Within three months of taking over their social media, the tone of the Bmobile fan posts changed
completely from antagonistic and nasty to cordial and friendly, and we saw the gradual building of a
“tribe” of fans, on both facebook and twitter.
 Started a live Q+A session on Tuesday afternoons on the Bmobile page as a way to educate the public on
mobile plans and data packages which they did not understand (based on numerous posts and private
messages). We then saw customers begin referring other customers to past Q+A sessions (saved on the
“About” page as Events), when they were either asking questions which had already been addressed, or
were speaking from a misinformed perspective in their comments or wall posts.
 Consulted with Mount Irvine Bay Resort on their Social Media of for three months (May – July 2017) and
grew their organic Likes by over 2000 in that time. Also grew their Reach by tens of thousands.

4. 1.868.306.3547 KAramel Consulting Ltd.
karamelconsult@gmail.com
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PR + Communications Client History
 Provided Crisis PR Consultancy to T+T Entertainment Company in 2010 after a weekend pay per view live
stream of a cultural show crashed, and local and foreign customers were irate.
 Provided PR Consultancy for WINAD (Women’s Institute of Alternative Development) on their June
2011 Journey to Womanhood event at the HYATT Regency where Editor In Chief Emerita of Essence
Magazine Susan Taylor, was the Feature Speaker.
 Provocative Fitness – created and executed unique PR campaigns aligned with their brand and audience
(including conceptualizing and producing a unique client-centred branded newsletter), consulted on their
Social Media, worked extensively with them on branding, April 2011 – June 2014.
 Produced radio ads for clients Painol and Eat It, in 2012
 Handled the Facebook page of Bmobile from May to December 2012 and navigated the brand with savvy,
through numerous incidents including:
 a widespread BlackBerry outage that no one in the company had picked up on, but I identified as
a result of irate customer reports and comments on Facebook, and began raising the alarm
internally
 a particular customer had been getting run around for months and she was quite annoyed,
unhappy and had gotten nasty in her posts and messages, and along with my liaison in the
company (I was a consultant), we walked her issue through the various channels to final
resolution
 When the massive flooding in Diego Martin and Maraval that knocked out many people's phone
services occurred, I was able to keep customers up to date, request and take their reports to pass
onto the technical team, raise an internal alarm in the early hours of the morning to get an
official, cross-media branded PR response from the Marketing dept, etc. I kept up that work for
more than a week, through the clean-up and the repair of downed poles, lines and affected
towers
 Handled ALL outgoing Communications including Social Media and Media relations for Tobago Fashion
Coda 2017. Did not handle Advertising.
 Worked on radio as a News Writer + Presenter:
 Bashment 91.9 fm (now The Street) December 2008 – December 2009
 Power 102fm + Boom Champions 94.1fm – October 2015 – October 2016
 Providing radio + television ad and documentary voicing services to various ad agencies and studios
since April 2008.

5. 1.868.306.3547 KAramel Consulting Ltd.
karamelconsult@gmail.com
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Why work with KAramel Consulting
 Proven track record in delivering great Corporate Communications Solutions
 Small and therefore flexible outfit, affording each client bespoke service
 You get the benefit of a consultant with a second to none understanding of how People work
 You the client, do not pay huge monthly agency fees for an average employee’s work ethic and standards
 We pay attention to detail – grammar and spelling errors will be a thing of the past
 Our consultant assimilates into your team. We can even work from your offices once a week
 We have relationships across the local ad agencies and media, so working with those entities is seamless
 You’ll be working with one of the best.
A little Social Media knowledge we Love to share:
“Social Media is ANY platform which facilitates the exchange of user generated content.” – KAramel (based on
research)
So, what really ARE Social Mediums?
 Phones – literally the gadgets which allow us to converse (exchange user generated content)
 Email
 Text Messaging
 Voice Over IP platforms e.g. Skype and Viber
 Message Boards
 Whatsapp
 Etc
This begs the question – are you REALLY harnessing the vast power + potential of Social Media for reaching and
impacting your existing and potential clients?
Join the KAramel Consulting Ltd. family and let’s open new doors and explore new Social Media frontiers together!