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The second quarter
and half-year report
Dec 1, 2006 to Feb 28, 2007




    Christian W. Jansson
           President & CEO

            Håkan Westin
                    CFO




                              1
Disclaimer
• These materials may not be copied, published, distributed or
  transmitted to third parties.
• These materials may contain forward-looking statements. If so,
  such statements are based on our current expectations and are
  subject to risks and uncertainties that could negatively affect our
  business. Please read our earnings report and our most recent
  annual report for a better understanding of these risks and
  uncertainties.
• These materials do not constitute or form part of any offer or
  invitation to sell or issue, or any solicitation of any offer to purchase
  or subscribe for, any securities, nor shall part, or all, of these
  materials or their distribution form the basis of, or be relied on in
  connection with, any contract or investment decision in relation to
  any securities. These materials and the information contained herein
  are no an offer of securities for sale in the United States and are not
  for publication or distribution to persons in the United States.




                                                                              2
Agenda

• Business highlights

• Results Q2

• Results half-year 2006/2007

• Key conclusions and outlook




                                3
3




Business highlights
268 stores end February 2007
25 new contracts signed

                                                    3
                                                                                                 40
                                                                  131
                                       3




                                               84                                    2



                           3
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                                                                                 2               4
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                                                                        5
                                                2       2 7
                                                    2
                               2   2


                                           3

                                                              5




                                                                                13           7




                                                                                                      4
Business
highlights
• Large sales training
• “You look great”
  continues




                         5
Business
highlights

• KappAhl Design Award
  given to eco-design
• Soft
• Shoes




                         6
Financial highlights Q2
• Net sales MSEK 1,088 (1,026), an increase of 6.0 percent.
• Operating profit MSEK 117 (88), an increase of 33 percent.
• Gross margin 57.7 percent (57.4) and operating margin
  10.8 percent (8.6).
• Profit after taxes MSEK 338 (19), equivalent SEK 4.50
  (0.25) per share.
• Cash flow from operating activities MSEK 104 (120).




                                                               7
Income statement Q2
  MSEK                      06/07 05/06
  Net sales                 1 088 1 026
  Cost of goods sold         -460 -437
  Gross profit                628 589
  Selling expenses          -488    -468
  Administrative expenses    -36     -33
  Administrative expenses     13       0
  Operating profit           117      88
  Financial income             10      2
  Financial expense           -33    -64
  Profit before tax            94     26
  Tax expense                244     -7
  Net profit                 338     19



                                           8
Sales Q2

                         MSEK      %    • Like For Like excluding
                                          cosmetics was +5.0
Net sales Q2 2005/2006   1 026
                                          percent.
Currency effect            -17   -1.7
New net stores              49   +4.8
Like For Like growth        30   +2.9
Net sales Q2 2006/2007   1 088   +6.0




                                                                    9
Profitability drivers Q2

                            06/07 05/06   • Strong gross margin
Gross margin                57.7 57.4     • Reduced cost as
Selling expenses % of sales 44.9 45.6       percentage of sales

Admin expenses % of sales    3.3   3.2    • Improved operating
                                            margin
Operating margin            10.8   8.6




                                                                  10
Financial highlights half-year
   • Net sales MSEK 2,277 (2,178), an increase of
     4.5 percent.
   • Operating profit MSEK 303 (237), an increase of
     28 percent.
   • Gross margin 60.1 percent (58.0) and operating
     margin 13.3 percent (10.9).
   • Profit after taxes MSEK 461 (114), equivalent
     SEK 6.14 (1.52) per share.
   • Cash flow from operating activities MSEK 313 (281).




                                                           11
Income statement half-year
     MSEK                      06/07 05/06
     Net sales                 2 277 2 178
     Cost of goods sold         -909 -914
     Gross profit              1 368 1 264
     Selling expenses          -1 001   -955
     Administrative expenses      -77    -72
     Other operative income        13      0
     Operating profit             303    237
     Financial income             12      3
     Financial expense           -49    -83
     Profit before tax           266    157
     Tax expense                 195    -43
     Net profit                  461    114



                                               12
Sales half-year

                         MSEK      %    • Like For Like excluding
Net sales 6m 2005/2006   2 178            cosmetics was +4.5
                                          percent
Currency effect            -53   -2.5
New net stores              99   +4.5
Like For Like growth        53   +2.5
Net sales 6m 2006/2007   2 277   +4.5




                                                                    13
Sales breakdown half-year
                                                        Poland
                                              Finland    4% (3%)
                           Growth              11%
MSEK      06/07 05/06    SEK   Loc.cur.      (11%)
Sweden    1 297 1 224   6,0%      6,0%
Norway     640   647    -1,1%     5,6%
Finland    255   235    8,5%     11,2%
                                          Norway                   Sweden
Poland      85    72    18,1%    20,2%
                                           28%                      57%
Total     2 277 2 178   4,5%
                                           (30%)                   (56%)




                                                                            14
Profitability drivers half-year

                                          • Improved gross margin
                            06/07 05/06

Gross margin                60.1 58.0     • Unchanged cost as
                                            percentage of sales
Selling expenses % of sales 44.0 43.8       – marketing
                                            + economies of scale
Admin expenses % of sales    3.4   3.3
Operating margin            13.3 10.9     • Improved operating
                                            margin




                                                                    15
Acquisition of companies

    • Increased profit after tax
    • Increased deferred tax
    • Increased equity
    • Temporary boost of total balance sheet
    • Lower paid tax from 2012/2013




                                               16
Cash flow half-year

MSEK                                                       06/07   05/06
Cash flow from operations before working capital changes     331    206
Changes in working capital                                   -18      75
Cash flow from operating activities                         313     281
Cash flow investing activities                              -147   -126
Cash flow after investments                                  166    155
Change in revolving credit                                    59   -131
Dividends                                                   -188      0
Cash flow from other financing activities                  1 556    -54
Net cash flow for the period                               1 593    -30
Cash and bank balances at beginning of period                 83     83
Cash and bank balances at end of period                    1 676     53




                                                                           17
Key conclusions and outlook
      • Continued success for our fashion
      • Excellent gross margin
      • Good cost control
      • Emphasis on overall sales


      Still going forward
      • Continue store expansion program
      • Maintain gross margin
      • Continue refurbishment of existing stores




                                                    18
We don’t believe in selling a lifestyle.
          You have one already.
 We don’t believe in expensive collections
           for an exclusive few.
   We believe in fashion that suits you.
We don’t believe in eternal youth, however
we believe that people mature, grow wiser
        and even more beautiful.

        Take it as a compliment.




                                             19
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2007 03-29 Q2 & Half-Year 2006/2007 Results

  • 1. The second quarter and half-year report Dec 1, 2006 to Feb 28, 2007 Christian W. Jansson President & CEO Håkan Westin CFO 1
  • 2. Disclaimer • These materials may not be copied, published, distributed or transmitted to third parties. • These materials may contain forward-looking statements. If so, such statements are based on our current expectations and are subject to risks and uncertainties that could negatively affect our business. Please read our earnings report and our most recent annual report for a better understanding of these risks and uncertainties. • These materials do not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities, nor shall part, or all, of these materials or their distribution form the basis of, or be relied on in connection with, any contract or investment decision in relation to any securities. These materials and the information contained herein are no an offer of securities for sale in the United States and are not for publication or distribution to persons in the United States. 2
  • 3. Agenda • Business highlights • Results Q2 • Results half-year 2006/2007 • Key conclusions and outlook 3
  • 4. 3 Business highlights 268 stores end February 2007 25 new contracts signed 3 40 131 3 84 2 3 2 2 4 2 3 5 2 2 7 2 2 2 3 5 13 7 4
  • 5. Business highlights • Large sales training • “You look great” continues 5
  • 6. Business highlights • KappAhl Design Award given to eco-design • Soft • Shoes 6
  • 7. Financial highlights Q2 • Net sales MSEK 1,088 (1,026), an increase of 6.0 percent. • Operating profit MSEK 117 (88), an increase of 33 percent. • Gross margin 57.7 percent (57.4) and operating margin 10.8 percent (8.6). • Profit after taxes MSEK 338 (19), equivalent SEK 4.50 (0.25) per share. • Cash flow from operating activities MSEK 104 (120). 7
  • 8. Income statement Q2 MSEK 06/07 05/06 Net sales 1 088 1 026 Cost of goods sold -460 -437 Gross profit 628 589 Selling expenses -488 -468 Administrative expenses -36 -33 Administrative expenses 13 0 Operating profit 117 88 Financial income 10 2 Financial expense -33 -64 Profit before tax 94 26 Tax expense 244 -7 Net profit 338 19 8
  • 9. Sales Q2 MSEK % • Like For Like excluding cosmetics was +5.0 Net sales Q2 2005/2006 1 026 percent. Currency effect -17 -1.7 New net stores 49 +4.8 Like For Like growth 30 +2.9 Net sales Q2 2006/2007 1 088 +6.0 9
  • 10. Profitability drivers Q2 06/07 05/06 • Strong gross margin Gross margin 57.7 57.4 • Reduced cost as Selling expenses % of sales 44.9 45.6 percentage of sales Admin expenses % of sales 3.3 3.2 • Improved operating margin Operating margin 10.8 8.6 10
  • 11. Financial highlights half-year • Net sales MSEK 2,277 (2,178), an increase of 4.5 percent. • Operating profit MSEK 303 (237), an increase of 28 percent. • Gross margin 60.1 percent (58.0) and operating margin 13.3 percent (10.9). • Profit after taxes MSEK 461 (114), equivalent SEK 6.14 (1.52) per share. • Cash flow from operating activities MSEK 313 (281). 11
  • 12. Income statement half-year MSEK 06/07 05/06 Net sales 2 277 2 178 Cost of goods sold -909 -914 Gross profit 1 368 1 264 Selling expenses -1 001 -955 Administrative expenses -77 -72 Other operative income 13 0 Operating profit 303 237 Financial income 12 3 Financial expense -49 -83 Profit before tax 266 157 Tax expense 195 -43 Net profit 461 114 12
  • 13. Sales half-year MSEK % • Like For Like excluding Net sales 6m 2005/2006 2 178 cosmetics was +4.5 percent Currency effect -53 -2.5 New net stores 99 +4.5 Like For Like growth 53 +2.5 Net sales 6m 2006/2007 2 277 +4.5 13
  • 14. Sales breakdown half-year Poland Finland 4% (3%) Growth 11% MSEK 06/07 05/06 SEK Loc.cur. (11%) Sweden 1 297 1 224 6,0% 6,0% Norway 640 647 -1,1% 5,6% Finland 255 235 8,5% 11,2% Norway Sweden Poland 85 72 18,1% 20,2% 28% 57% Total 2 277 2 178 4,5% (30%) (56%) 14
  • 15. Profitability drivers half-year • Improved gross margin 06/07 05/06 Gross margin 60.1 58.0 • Unchanged cost as percentage of sales Selling expenses % of sales 44.0 43.8 – marketing + economies of scale Admin expenses % of sales 3.4 3.3 Operating margin 13.3 10.9 • Improved operating margin 15
  • 16. Acquisition of companies • Increased profit after tax • Increased deferred tax • Increased equity • Temporary boost of total balance sheet • Lower paid tax from 2012/2013 16
  • 17. Cash flow half-year MSEK 06/07 05/06 Cash flow from operations before working capital changes 331 206 Changes in working capital -18 75 Cash flow from operating activities 313 281 Cash flow investing activities -147 -126 Cash flow after investments 166 155 Change in revolving credit 59 -131 Dividends -188 0 Cash flow from other financing activities 1 556 -54 Net cash flow for the period 1 593 -30 Cash and bank balances at beginning of period 83 83 Cash and bank balances at end of period 1 676 53 17
  • 18. Key conclusions and outlook • Continued success for our fashion • Excellent gross margin • Good cost control • Emphasis on overall sales Still going forward • Continue store expansion program • Maintain gross margin • Continue refurbishment of existing stores 18
  • 19. We don’t believe in selling a lifestyle. You have one already. We don’t believe in expensive collections for an exclusive few. We believe in fashion that suits you. We don’t believe in eternal youth, however we believe that people mature, grow wiser and even more beautiful. Take it as a compliment. 19
  • 20. 20