This presentation was given to SME entrepreneurs at Bedaya Center in Qatar in 2012. It has examples of how to use Social Media efficiently and the Do's and Dont's

2. Redefining Newton’s law for the Digital World
for every interaction
there is an equal and opposite
reaction

4. Online Marketing
is about generating
conversations

6. “Brands are now becoming conversation
factors where academics, celebrities,
experts and key opinion formers discuss
functional, emotional and, more
interestingly, social concerns
SIMON CLIFT, UNILEVER

7. I:
Conventional Media believes in
reaching many people
to tell a big story
II:
Social Media is all about enabling lots of
little stories to be created by lots of
different people at the same time

8. AvoidExcessive Verbosity
[The reason why 140 characters work]

9. I:
Twitter is an Information Network
II:
As a restaurant tell your customers the latest
III:
Mining The Thought Stream

12. And Twitter Can be used for ??
Not just for luring customers towards your delicacies!
Advertise Discounts, Offers,
Prizes, Quiz Competitions
Connect with your suppliers,
peers, new customers,

13. PINTEREST – The new craze

14. Visual component - arts, crafts, clothes, food or jewelry
An online catalogue of your goods and services

17. PAGES
•Tell your company’s story
•Highlight your products and services
•Engage with followers
•Share career opportunities

18. Create Ads and Submit Online
Top 3 Ads win cash; aired at
Super bowl
Top Cash Prize – $ 1,000,000
Most of the ads go Viral on web, hence Brand Exposure

19. A Few Myths

20. Myth no. 1 - SOCIAL MEDIA IS FREE

22. Myth no. 2 - Every Business Should Invest in Social Media

24. Myth no. 3 - Everybody will like/follows us
Please like my page or I will not
talk to you!!

26. Engaging your followers
Audience has fleeting moments to engage
Free Gifts, Coupons, Quizzes, Competitions, Offers etc

27. Learn to Let Go
[Let the Consumer take care of your brand]

28. I:
Many Companies fear to use Social Media due
to the fear of their brand being abused and loosing control online
II:
As observed, brands gain popularity and valuable feedback
online. Customer are more engaged when rewarded for their
participation with the brand

29. Measure your reach

30. Advertise Socially
[Why]

31. I:
Internet advertising is typically a message from a
company that attempts to distract a user from what
he is doing in order to get him to click on a link to
an advertiser web site.
II:
Social advertising is typically a message from a
person who has been prompted by a company to say
something. It promotes brand equity without
requiring the user clicking away.

32. I:
The art of Social Conversations is to provide the
lightest weight social context for exchanging
information.
II:
It’s like hosting a cocktail party where you need to
keep lots of conversations going on at the same
time without getting stuck in any one of them.

33. Plan Your Escape
In other words, build social networks, and then get out of the way

34. Thank you
Follow me on twitter - @kapilkb
http://Tfour.me
@Tfour_me