2. GENERAL
PRINCIPLESSocial media activity should be based on fulfilling the needs of
the online communities you want to reach.
Here are five things you can do to be a good social media citizen:
Be useful
The best way to make yourself stand out is by behaving in a way that is
useful to the communities you operate in.
Be consistent
Visibility and reach is directly linked to the consistent and regularity of
your output.
Be reciprocal
Recognise useful activity of others by liking, commenting and sharing
the content they publish. This will increase the likelihood of being
treated the same way.
Be genuine
The best social media operators behave like humans, not robots. Let
your personality shine.
Be timely
Try to respond to any comments or questions within a 24 hour period
(max).
Add value at all times.
3. TWITTERTwitter is a real-time platform that enables users to share views,
opinions and links to content they’re interested in.
Some useful terms and tips include:
120 characters
Retweet (RT)
Mention / reply
(@)
Trending
You only have 140 characters to use on Twitter but it is best to
keep all activity to a max of 120 characters to encourage
greater levels of retweeting.
Retweeting enables you to re-share someone else’s activity
and recognises the contribution they’ve made.
The ‘@’ function enables users to have conversations that are
exchanged in a public manner.
Twitter’s trending function displays popular topics as
determined by the activity of large clusters of users by
location.
Hashtags (#)
Hashtags are in place to help users find content based on
subject matters. It is recommended that a maximum of three
hashtags are used per tweet.
Include links to
direct people to
more information
Some best practice advice:
Opt for timely news
(most of the time)
Use “you” instead of
“I” to encourage
interaction
Some portions of the content featured here is courtesy of Dan Zarrella.
Use punctuation,
especially colons
and periods
If in doubt, don’t
send.
Where possible, retweet content shared by
your organisation.
4. LINKEDINLinkedIn is a social network, search engine and
recommendations agency specifically designed for professionals.
There are two aspects to success on LinkedIn:
Where possible, like and re-share original
content created by your organisation.
Profile Participation
LinkedIn is your default online proof
point so it is vital that you keep it well
maintained.
The most important elements to cover
off include:
A descriptive headline
A summary in the first
person
Use of all profile
features e.g. awards
Limited endorsement
categories
Inclusion of relevant
keywords in all copy
Like, comment and
share content from your
network
Join groups that
interest and participate
in discussions
Shares news and blogs
posts of interest to your
network
Endorse your contacts
for the areas they
specialise in
Develop bespoke
invitation requests
LinkedIn is also a great place to
discover information from your
professional network and vice versa..
To get the most from this part of the
platform, consider these tips:
5. BLOG POSTSBlog posts provide people with a chance to produce longer-form
content to display thinking around specific topics.
Some suggestions for blog post types and key ingredients for
successful blogs posts include:
Write for humans, not (just) for search
engines.
Post types Key ingredients
Case studies
Interviews
Research-based
Link / resource posts
News and current
affairs
Think visually
Encourage comments
and discussion
Be a specialist, not a
generalist
Respond to relevant
news in real-time
Provide additional
resources / links
Instructional
Lists
Bullet points
Defined sub-headings
Some portions of the content featured here is courtesy of Pro Blogger.
6. CONTACTFor more resources like this (including advice relating to other
platforms), please contact:
Adam Vincenzini
Managing Partner
Kamber
W: kamber.com.au
E: adam@kamber.com.au
T: @adamvincenzini
