1. KAMAL KISHORE
Mobile: 0-9650423174 ~ E-Mail: kamalkishoreppc@gmail.com
Actively seeking an opportunity to be integrated into the company Internet Marketing team, where
I will be able to learn and share my own experience for the advancement of the company's online
projects.
SYNOPSIS
 A dynamic individual completed P.G.D.M. (IT & Marketing Management) from Institute of Management
Education, Sahibabad and Ghaziabad.
 Certificate Holder in Google Adwords Fundamental, Search & Display Exam.
 Certificate Holder in Microsoft certified Professional Developer and Microsoft certified Technology
Specialist.
 I have successfully completed my 18 month software diploma course (GNIIT) from NIIT.
 Hold Best leader award in an adventure club, and represent school and college in football and basketball at
regional level.
 Possesses strong communication, collaboration & team building skills with proficiency in grasping new
concepts and quickly utilizing the same in a productive manner.
 Effective interpersonal skills with abilities to meet deadlines & work under pressure.
 Ability to work accurately and pay attention to details.
WORK EXPERIENCE
Organization : Vistaprint (A Cimpress Company)
Designation : Associate Manager – Online Marketing
Duration : February 2015 – Till Date
Job Responsibilities
• Build & drive Digital Strategy to help achieve the overall company financial, brand and business objectives.
• Work with Team for In-House Acquisition Channels (Paid & Organic Search, Social Media, Display, Affiliate) and
Retention Channels (E-mail Marketing, Box Inserts).
• Drive revenue generation through Online Channels & focused on Optimize ROI.
• Develop Monthly, Quarterly and yearly reporting on Search marketing campaign performance.
• Developed brand strategy and statistics systems. And work toward Brand development, web site traffic
growth and website UI and advertising revenue.
• Work with the team to build and analyze reports: draw insights, help the team identify optimization tactics
and adjust strategy accordingly for online marketing.
• Coordinate with other functional leads to identify interdependencies of strategies and working on cross-
functional initiatives.
Key Achievements
• Drove over $65K Booking Value in a month through online channels (Search Online).
• Able to Decease the Cost over Booking (COB) from 130% to 30% in Online channels in last year.
• Worked with Team to streamline the entire purchase funnel – resulting in 12% increase in sales.
• Reduced the abandoned cart rate by removing the bottlenecks from the checkout process which resulted in
33% fewer cart drop offs.
• Able to Streamline and optimized our shopping campaign with help of Go Data Feed results in more order
through it.

2. Organization : Pensa Media Solutions Pvt. Ltd.
Designation : SEM Analyst(Google Adwords Professional)
Duration : April 2014 to December 2014
Job Responsibilities
• Have to Work on Account Optimization(CPA) to get the client Revenue.
• Working on Different account of the client and there campaign and Ad group creation and handling.
• Have to Handle Query of Customer regarding campaign performance.
• Suggest keyword and budget for different business and different vertical to customer.
• Campaign creation , Campaign optimization , Bid Management , Keyword research , Shared Budget,
Keyword Management , Ad Words Editor , Campaign Optimization on the basis of CPA , CPC , CPA , CTR ,
CPM, Banner Ads.
• Monitoring the performance of multiple campaigns on a daily basis and reporting to the clients.
• Recommending strategies and suggestions on improving client’s campaign performance including
optimization using Sales Force CRM Software.
• PPC, SEM, Display Advertisement, Remarketing (Search & Display) & Youtube Video Ads.
Organization : RampGreen Solution Pvt Ltd(VCustomer Pvt Ltd)
Designation : Account Lead(Google Adwords Professional)
Duration : June 2011 to March 2014
Job Responsibilities
• Working with the Sales Team of the Google Ad Words.
• Have to handle customer call regarding customer account creation and Billing.
• Working on all kind of payment option and Billing.
• Working on Different account of the client and there campaign and Ad group creation and handling.
• Have to Handle Query of Customer regarding campaign performance.
• Suggest keyword and budget for different business and different vertical to customer.
• Campaign creation , Campaign optimization , Bid Management , Keyword research , Keyword Management ,
Ad Words Editor , Campaign Optimization on the basis of CPA , CPC , CPA , CTR , CPM, Banner Ads.
• Monitoring the performance of multiple campaigns on a daily basis and reporting to the clients.
• Recommending strategies and suggestions on improving client’s campaign performance including
optimization using Sales Force CRM Software.
• PPC, SEM, Display Advertisement, Remarketing (Search & Display) & Youtube Video Ads.
SUMMER TRAINING
Organization : Wireless-TT Info Services Ltd (a Subsidiary of Tata Teleservices Ltd)
Location : Delhi and NCR
Title : Assemblage of customers’ perception and insights on speed living
Period : May to July 2010
Description : Brand Promotion, Customer creation and CRM.
INDUSTRIAL VISIT
Organization : Mother Dairy plant, Delhi
Description
Understanding marketing strategies through its sales and distribution to ensure best quality items at effective
prices to remain competitively ahead in the list of India’s finest companies in this sector.
Organization : Parle Biscuits Pvt. Ltd., Bahadurgarh, Haryana.
Description Understanding the production process, maintaining market leadership and facing other

3. Challenges.
ACADEMIC PROJECT
Title Marketing strategies adopted by HCL Info systems Ltd in respect to its competitors.
Description Analysis of the marketing strategies adopted by HCL Info systems ltd to become the market
leader in the field of personal computer.
SCHOLASTICS
 P.G.D.M. (IT & Marketing Management) from Institute of Management Education, Sahibabad,
Ghaziabad. Secured 70%.
 B.SC (computer application) from Osmania University, Hyderabad. Secured 64% marks.
 XII from C.B.S.E. Secured 57% marks.
 X from C.B.S.E. Secured 56% marks.
IT Skills:
Proficient with Google Adwords
PPC Campaign Management & Optimization
Google Display Advertisement
Adwords & Bing Editor
Marine Tool
GoDataFeed – Shopping Campaign
Well versed with MS Office and Internet Applications.
C, C++, JAVA, HTML
Microsoft SQL sever2005, DBMS
Operating system (7, vista,XP and 98)
SEMINAR & CONFERENCES ATTENDED
 International conference on Business Cases.
 Seminar on India, China Growth.
 Seminar on Supply Chain Management.
 Seminar on Budget analysis of 2010.
PERSONAL DOSSIER
Date of Birth 26th
September 1987
Present Address Flat – 474, Building N0 -15, Nehru Nagar, Kurla East, Mumbai -24
Permanent Address SMQ-197/9, Air Force Station, Subroto Park, Delhi Cantt, New Delhi-10
Location Preference PAN INDIA
Marital status Single
Nationality Indian
Language Expertise English and Hindi
Hobbies Sports, Bike Riding & Taking Snaps.
DECLARATION

4. I, hereby declare that the above information is correct and up to date, to the best of my knowledge. And I
would be very glad if associate me with your organization. I assure you that I will give my best to your
organization, as far as my intension of updating my skills (technical and academic) is fulfilled.
Date:-
Place: - (Kamal Kishore)