Competitive Profile Matrix(CPM)

1. CompetitiveCompetitive
Profile MatrixProfile Matrix
(CPM)(CPM)
BY:MADDY.KALEEM

2. CPM
 The Competitive Profile Matrix (CPM) is a tool
that compares the firm and its rivals and
reveals their relative strengths and
weaknesses.
BY:MADDY.KALEEM

3. Understanding the CPM
 In order to better understand the external
environment and the competition in a particular
industry, firms often use CPM. The matrix
identifies a firm’s key competitors and compares
them using industry’s critical success factors. The
analysis also reveals company’s relative strengths
and weaknesses against its competitors, so a
company would know, which areas it should
improve and, which areas to protect.
BY:MADDY.KALEEM

4. Cont…….
 Competitive Profile Matrix and is a powerful
strategic analysis tool. CPM allows business
owners, stockholders and other interested parties
to see the strengths and weaknesses of all major
competitors in an industry on a single page. This
helps visualize and communicate the competitive
landscape.
BY:MADDY.KALEEM

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