'Everything you need to know about FinTech' The City Business Library presents London FinTech Investment Conference for the first time on 14 June 2018. 'Join us in this riveting evening event and learn about the FinTech industry from experts in law, branding, fundraising, start-ups, investment, blockchain & Initial coin offering. Come and learn how to establish and scale a FinTech business and join us in the lively networking. Attendees will include FinTech entrepreneurs, blockchain businesses, venture capital firms, investors or anyone who is interested in the FinTech industry.' Speaker: Kaitlin Zhang CEO of Oval Branding In this highly competitive financial industry, how does your firm stand out? How can brands in Fintech, venture capital and blockchain get noticed online? What are the top mistakes financial service businesses make with their branding and digital marketing? Kaitlin Zhang is an award-winning branding consultant and the CEO of Oval Branding. In 2017, her team worked with one of the top VC firms in China to land over 200 million USD investments and secured extensive press coverage. Topics include: - how to establish your brand positioning - what investors are looking for when they Google you - how to correctly use social media to build your brand - how to create a branding budget and timeline www.ovalbranding.com