1. Social Follower Report
Key Metrics: @usatodaysports | Aug - 23 - 2012
Total Followers
Total Followers
@usatodaysports had 54,434 Twitter followers and we've classified the ones we
54,434 could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we
label Unidentified, are an assortment of anonymous and spam accounts, which we do
not factor into our audience metrics.
Social Pull
Pull is a good measure of how influential @usatodaysports 's audience is, compared
Social Pull to the average Twitter account - 1x is average, 2x is twice as much as average, and
so on. Influence, for the purposes of this calculation, is gauged by how well connected
USA TODAY Sports 113x @usatodaysports 's followers are across sixty social sites, compared to the average
consumer. A higher Pull suggests you have important people in your audience, and
@usatodaysports | Aug 07 2008
are thus better able to spread your message far and wide.
Latest Sports news and headlines from
USATODAY.com
Tweets 51,208
Followers 54,433
Following 398

2. Social Audience Composition
AUDIENCE
BREAKDOWN
USA TODAY Sports
@usatodaysports | Aug 07 2008
Latest Sports news and headlines from
USATODAY.com
Audience Crossover
Insights:
@usatodaysports and
@usatodaysports -friends
share 105 followers.
Tweets 51,208
Followers 54,433
Following 398
Audience Crossover

3. Audience Reach Insights
Insights:
» On average, each of
usatodaysports 's followers
has 1,165 connections
across all social media
platforms. Therefore,
usatodaysports can
potentially indirectly reach
19,928,378 (17,110 x
Average
1,165) people.
Network Size
USA TODAY Sports
@usatodaysports | Aug 07 2008
Latest Sports news and headlines from
USATODAY.com
Insights:
» 77% of usatodaysports
's consumer audience have
1 - 500 connections.
Tweets 51,208
Followers 54,433
Following 398
Network Size
Breakdown

4. Audience Social Insights
Insights:
» usatodaysports 's
consumer audience is
active on at least 10,883
social profiles and/or blogs.
Social Media Use
Insights:
» 16% of usatodaysports
's followers have Facebook
profiles.
USA TODAY Sports » usatodaysports 's has
more followers who use
@usatodaysports | Aug 07 2008 MySpace than does the
typical Twitter user.
Latest Sports news and headlines from
USATODAY.com
Social
Memberships
Tweets 51,208
Followers 54,433
Insights:
Following 398 » 9% of usatodaysports 's
consumer audience has
been identified as a
Blogger.
Online
Activities

5. Audience Demographics Insights
Insights:
» *Statistics based on 84%
of usatodaysports 's
followers, whose sex we
were able to determine.
GENDER
USA TODAY Sports
@usatodaysports | Aug 07 2008
Latest Sports news and headlines from
USATODAY.com
Insights:
» 31% usatodaysports 's
audience is between 26 -
35.
» *Statistics based on
12% of usatodaysports 's
Tweets 51,208 followers, whose age we
were able to determine by
Followers 54,433 identifying through social
profile or public records
Following 398 AGE RANGE data.

6. Audience Demographics Insights
Insights:
» Compared to the
average usatodaysports 's
female followers tend to be
more in the 46 - 55 age
range.
AGE BY GENDER
USA TODAY Sports FEMALE
@usatodaysports | Aug 07 2008
Latest Sports news and headlines from
USATODAY.com
Insights:
» Compared to the
average usatodaysports 's
male followers tend to be
more in the 46 - 55 age
range.
Tweets 51,208
Followers 54,433
Following 398 AGE BY GENDER
MALE

7. Audience Geographic Insights
Insights:
» usatodaysports has a
higher percentage of
followers from Dallas,
Texas than the typical
Twitter user.
TOP 10 CITIES
USA TODAY Sports
@usatodaysports | Aug 07 2008
Latest Sports news and headlines from
USATODAY.com
Insights:
» usatodaysports has a
higher percentage of
followers from Ohio than
the typical Twitter user.
Tweets 51,208
Followers 54,433
Following 398 STATES

8. Audience Geographic Insights
Insights:
» usatodaysports has a
higher percentage of
followers from USA than
the typical Twitter user.
COUNTRY
USA TODAY Sports
@usatodaysports | Aug 07 2008
Latest Sports news and headlines from
USATODAY.com
Tweets 51,208
Followers 54,433
Following 398

9. Audience Interests Insights
Insights:
» Compared to the
average audience,
usatodaysports 's
audience's top three
interests are Sport, Movies,
and Education.
INTEREST
USA TODAY Sports
AFFINITY
@usatodaysports | Aug 07 2008
Latest Sports news and headlines from
USATODAY.com
Tweets 51,208
Followers 54,433
Audience Education Insights
Following 398
Insights:
» usatodaysports 's
followers attend Community
College schools more than
the average Twitter
audience.
EDUCATION
TYPE

10. Audience Career Insights
Insights:
» usatodaysports 's
consumer audience has a
high level of income
compared to the average.
INCOME LEVEL
Insights:
» Compared to the
average audience
usatodaysports 's top three
USA TODAY Sports industries are Education,
Insurance, and Fashion.
@usatodaysports | Aug 07 2008
Latest Sports news and headlines from
USATODAY.com
Tweets 51,208
INDUSTRY
Followers 54,433
Following 398