1. @espnresearch Audience Report
Key Metrics: @espnresearch | November - 20 - 2012
@espnresearch had 20,792 Twitter followers and we've classified the ones we could into Consumer,
Total Audience
Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of
20,792 anonymous and spam accounts, which we do not factor into our audience metrics.
Pull is a good measure of how influential @espnresearch 's audience is, compared to the average Twitter
Social Pull
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
64x calculation, is gauged by how well connected @espnresearch 's Twitter followers are across sixty social
sites, compared to the average consumer. A higher Pull suggests you have important people in your
espnresearch
audience, and are thus better able to spread your message far and wide.
@espnresearch | Oct 24 2009
Media and fan insights from the ESPN Research
& Analytics department. Large doses of TV Identified Audience
ratings, digital traffic, and other such geekery.
Tweets 833
Followers 20,804
Following 397
IDENTIFIED
AUDIENCE
1

2. Audience Reach Insights
Insights :
- On average, each of
@espnresearch's followers
has 1,376 connections
across all social media
platforms. Therefore,
@espnresearch can
potentially indirectly reach
11,002,058 (7,997 x 1,376)
AVERAGE people.
NETWORK SIZE
Audience Demographics
espnresearch
Insights :
@espnresearch | Oct 24 2009 -*Statistics based on 88%
of @espnresearch's
followers, whose sex we
Media and fan insights from the ESPN Research were able to determine.
& Analytics department. Large doses of TV
ratings, digital traffic, and other such geekery.
SEX
Insights :
Tweets 833
- 41% @espnresearch's
audience is between 26 -
Followers 20,804
35.
- *Statistics based on 11%
Following 397
of @espnresearch's
followers, whose age we
were able to determine by
identifying through social
AGE RANGE profile or public records
data.
2

3. Audience Demographics [continued]
Insights :
- Compared to the average
@espnresearch's female
followers tend to be more in
the 26 - 35 age range.
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
@espnresearch's male
espnresearch followers tend to be more in
the 36 - 45 age range.
@espnresearch | Oct 24 2009
Media and fan insights from the ESPN Research
& Analytics department. Large doses of TV MALE
ratings, digital traffic, and other such geekery. FOLLOWERS BY
AGE
Audience Geographic Insights
Insights :
Tweets 833 - @espnresearch has a
higher percentage of
Followers 20,804 followers from Chicago,
Illinois than the typical
Following 397 Twitter user.
TOP CITIES
3

4. Audience Geographic Insights [continued]
Insights :
- @espnresearch has a
higher percentage of
followers from Ohio than
the typical Twitter user.
TOP
STATES/PROVINCES
Insights :
- @espnresearch has a
higher percentage of
espnresearch followers from USA than
the typical Twitter user.
@espnresearch | Oct 24 2009
Media and fan insights from the ESPN Research
& Analytics department. Large doses of TV TOP COUNTRIES
ratings, digital traffic, and other such geekery.
Tweets 833
Followers 20,804
Following 397
4

5. Audience Interests Insights
Insights :
- Compared to the average
audience,
@espnresearch's
audience's top three
interests are Sport,
Education, and Politics.
espnresearch
@espnresearch | Oct 24 2009
INTEREST
AFFINITY
Media and fan insights from the ESPN Research
& Analytics department. Large doses of TV
ratings, digital traffic, and other such geekery.
Tweets 833
Followers 20,804
Following 397
5

6. Audience Career Insights
Insights :
- @espnresearch's
consumer audience has a
high level of income
compared to the average.
INCOME LEVEL
Insights :
- Compared to the average
audience @espnresearch's
espnresearch top three industries are
Media, Education, and
@espnresearch | Oct 24 2009
Entertainment.
Media and fan insights from the ESPN Research
& Analytics department. Large doses of TV
ratings, digital traffic, and other such geekery.
INDUSTRY
Tweets 833
Followers 20,804
Following 397
6

7. Audience Education Insights
Insights :
- @espnresearch's
followers attend
College/University schools
more than the average
Twitter audience.
EDUCATION
TYPE
Audience Social Media Usage
espnresearch Insights :
- @espnresearch's
@espnresearch | Oct 24 2009 consumer audience is
active on at least 22,609
social profiles and/or blogs.
Media and fan insights from the ESPN Research
& Analytics department. Large doses of TV
ratings, digital traffic, and other such geekery.
SOCIAL MEDIA
USE
Insights :
Tweets 833 - 76% of @espnresearch's
followers have Facebook
Followers 20,804 profiles.
- @espnresearch's has
Following 397 more followers who use
Quora than does the typical
Twitter user.
SOCIAL
MEMBERSHIPS
7

8. Audience Social Media Usage [continued]
Insights :
- 12% of @espnresearch's
consumer audience has
been identified as a *Geo
Location.
ONLINE
ACTIVITIES
espnresearch
@espnresearch | Oct 24 2009
Media and fan insights from the ESPN Research
& Analytics department. Large doses of TV
ratings, digital traffic, and other such geekery.
Tweets 833
Followers 20,804
Following 397
8