digital marketing in Bangladesh, document and presentation.

1. Table of Contents
1. Introduction ............................................................................................................. 1
2. Objective of Online Marketing ................................................................................2
3. Main body:
3.1 statistic……………………………………………………………………3
3.2 The benefits of digital marketing…………………………………………3
3.3 Present Challenges online Marketing in Bangladesh……………………..4
3.4 Future Challenges online Marketing in Bangladesh……………………...5
4. Conclusion ..............................................................................................................12
5. References: ..............................................................................................................13

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1. INTRODUCTION
A lots of people are very conscious of technology therefore now a days digital marketing is the
growing up step by step. This is the cheaper and faster way to reach your target audience.Digital
Marketing is most probably the famous buzzword among marketers who are looking to expand the
reach of their products or services beyond the boundaries of traditional methods. As the whole
world is getting more connected than ever before, digital marketing is finding its way into the
narrowest of the market segments. A good number of people are now using the internet in
Bangladesh. The urban people are very tech-conscious. According to Bangladesh
Telecommunication Regulatory & Communication (BTRC), more than 90 million people are
currently using the internet in the country. Realizing that a large number of people are surfing the
web every day, various businesses have modified their marketing practices and turned their focus
to digital marketing.
The whole point of this report is to look at the possibilities and future of digital marketing as a
whole in Bangladesh.

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2. OBJECT OF ONLINE MARKETING:
Online marketing is the technique of using the internet, digital media, and digital technology to
deliver a product to the people through the internet and sell them. The definition of online
marketing is the marketing work that is done using the internet and online technology using online
marketing techniques is called online marketing.
With the growing figure of Internet users, there is presently no easier marketing method than digital
marketing to make it easier for people to know about your product or services. It will be achievable
to deliver the products or services of any company to the people in a very short time from home If
you can do digital marketing the right way. But Online marketing in Bangladesh have many present
and future challenges.
Why do online marketing:
Those who understand the marketing process can easily understand the importance of online
marketing. The main task of marketing is to reach the product of any business to the people. The
more easily the product is advertised to more people, the more people will be encouraged to buy
the product and the more your product will sell.
The main purpose of marketing is to inform the customers about the product through the promotion
of the product. In this case, if you are a skilled marketer, all you have to do is find out how easy it
is to find customers. The responsibilities of a creative marketer are to advertise or market a service
or product in a place where more people are passing and staying time for a longer period.
Since the main duty of a marketer in the marketing department is to spread and promote the
services or product through the potential customers of that product, So it can be assumed that the
rise of digital marketing started from the time when people started using search engines to extract
any information and turned it into a habit.
And that's when digital marketers begin to realize that if a website's content strategy is designed
to be search engine friendly, then the target audience will find their website online and sales
growth will increase as visitors grow. With the addition of email marketing, the video marketing
medium to the digital marketing wing, marketers began to use the fields.
With the gradual rise of social media, digital marketers are realizing that social media channels are
playing a very important role in product promotion.
The most commonly recognized and used types of online marketing include:
1. Social Media Marketing
2. Content Marketing
3. Mobile Massage or Promotional massage marketing
4. Email Marketing
5. Search Engine Optimization (SEO)
6. Pay per Click (PPC)
7. Affiliate Marketing

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3. MAIN BODY
3.1 Statistics:
Internet users in Bangladesh
Internet users in Bangladesh 2021 123.82
Million at the end of December, 2021. The turn of
internet users in Bangladesh enhanced by 5.8
million (+9.5%) between 2020 and 2021 .
Mobile connections in Bangladesh
There were 76.22 million internet users in
Bangladesh end of December, 2021. Bangladesh's
internet penetration rate stood at 31.5 percent of the
total population at the start of 2022.
Kepios analysis indicates that internet users in
Bangladesh increased by 5.5 million (+11.6
percent) between 2020 and 2021.
Social media is still dominated by Facebook,
Instagram and LinkedIn. According to media
reports and NapoleanCat, Facebook had more
than 47.2 million active users in Bangladesh as
of December 2021, or about 28% of the population;
21.2 million of the users are aged 18–24,
comprising 69.1% male and 30.9% female. Picture: Statistic of use internet
3.2 The benefits of digital marketing
Reach the target customers - Within a short time it is possible to reach the target customers
with the advertisement of the product. Easiest ways to promote website, store, e-commerce site, or
social media page.
Global reach - A website allows you to find new markets and trade globally for only a small
investment.
Lower cost - A properly planned and well targeted digital marketing campaign can reach the
right customers at a much lower cost than traditional marketing methods.
Trackable, measurable results - Measuring your online marketing with web analytics and
other online metric tools makes it easier to establish how effective your campaign has been. You
can obtain detailed information about how customers use your website or respond to your
advertising.
Personalisation - If your customer database is linked to your website, then whenever someone
visits the site, you can greet them with targeted offers. The more they buy from you, the more you
can refine your customer profile and market effectively to them.
Openness - By getting involved with social media and managing it carefully, you can build
customer loyalty and create a reputation for being easy to engage with.

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Social currency - Digital marketing lets you create engaging campaigns using content marketing
tactics. This content (images, videos, articles) can gain social currency - being passed from user to
user and becoming viral.
Improved conversion rates - If you have a website, then your customers are only ever a few
clicks away from making a purchase. Unlike other media which require people to get up and make
a phone call, or go to a shop, online marketing can be seamless and immediate.
Build up online community- An online community can easily be created with customers.
3.3 Present Challenges online Marketing in Bangladesh:
Infrastructure - Infrastructure is the biggest challenge of expanding digital marketing in
Bangladesh. And the greatest challenge to expand digital marketing is to get all the key players in
the ecosystem working together. The ideal situation is to put all stakeholders, including
government, business, advertising agencies, media, and technology players, under the same
platform, to face all the challenges together in order to make the dream come true.
Digital transformation is in full swing, and businesses are doing their best either to stay one step
ahead or at least maintain pace with the crowd. This change is also growing, even among industries
that were historically reluctant or laggards in adoption.
Consumers use multiple digital channels and a range of devices that use various protocols,
configurations, and interfaces – and communicate with them in different ways and for different
purposes.
Some of the downsides and challenges of online marketing you should be aware of include:
Skills and training - You will need to ensure that your staff have the right knowledge and
expertise to carry out online marketing with success. Tools, platforms and trends change rapidly
and it's vital that you keep up-to-date.
Reaching Mobile Users - There are more than 10.01 billion mobile connections worldwide,
which is more than the world’s population. And at the end of December 2021, the number of
mobile subscribers in Bangladesh reached 170.14 million, according to the data provided by
BTRC.
Time consuming - Tasks such as optimizing online advertising campaigns and creating
marketing content can take up a lot of time. It's important to measure your results to ensure a
return-on-investment.
High competition - While you can reach a global audience with online marketing, you are also
up against global competition. It can be a challenge to stand out against competitors and to grab
attention among the many messages aimed at consumers online.
Complaints and feedback - Any negative feedback or criticism of your brand is can be visible
to your audience through social media and review websites. Carrying out effective customer
service online can be challenging. Negative comments or failure to respond effectively can damage
your brand reputation.

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Security and privacy issues - there are a number of legal considerations around collecting and
using customer data for digital marketing purposes. Take care to comply with the rules regarding
privacy and data protection.
3.4 Future Challenges online Marketing in Bangladesh:
Problem #1: Consumers Are Getting Sick of Ads -
When was the last time you watched an ad because you wanted to, other than during the Super
Bowl?
The average person is now estimated to encounter between 6,000 to 10,000 ads every single day,
and yet most of us groan in annoyance when we have to sit through more than five seconds of
promotional content.
Picture: Online add (Source: MarketingCharts.com)
Research has revealed that people feel ads are showing up more, becoming increasingly intrusive,
and playing a bigger role in their lives. Unfortunately, most of these sentiments fall in the negative
range, not positive. People don’t like how much advertising they’re seeing today.
As a result, more and more people are installing ad blockers and working on ways to avoid seeing
ads. It’s expected that by 2021, 27 percent of internet users will rely on ad blockers. As Professor
Oswald of Harvard University found, advertising makes most of us unhappy – and we’ll tend to
steer away from it when we can.
So, if you’re the kind of brand that has relied highly on pop-up ads and programmatic, it’s time to
think about what you will do if a large chunk of your potential customers is using blockers.Our
suggestion? Act now to spin shoppers’ perspective on your advertisement.

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This is your chance to change people’s feelings of annoyance when they see your ad to one
ofpositive enjoyment.
Pie Chart: Response in online add (Source: Social4Retail.com)
As you can see, people don’t mind seeing advertisements when they’re funny, interesting, or from
a brand they already know and trust. The key to continuing positive sentiments is to engage your
audience with credible, humorous, and/or engaging advertorial content.
If you ask us, in the future of digital marketing, consumers will have a big say in which ads they
watch and which they don’t. Make sure that you’re one of the few brands they enjoy interacting
with while in a promotional environment.
Problem #2: Increasingly Inconsistent Brand Values
Any marketer worth their stuff knows that consistency is key to maintaining a strong brand image.
Unfortunately, we live in a time when maintaining that consistency is harder than it seems. Every
day, there’s a new social issue to comment on. A new trend to embrace. A different issue or concern
to address. In a time when every company is working to jump on the latest bandwagon and
showcase their morals and values, inconsistency is a risk. When looking at the future of online
marketing, inconsistency is a death sentence.
Humorous
22%
From
Trustworthy
Brand
21%
Anew Product of
Interest
19%
Relatable
19%
Informative
19%
SALES

8. 7 | P a g e
If you, as a brand, attempt to target each and every societal change that the future throws your way,
you run the risk of appearing flimsy and easily swayable to your audience.
Picture: Brand Value Represent
The biggest problem with inconsistent branding? Confusion.
Your customers need to know exactly what you stand for in the long-term, not what you feel every
minute of every day during societal changes.
Consumers develop relationships with brands when they share common values. If your values are
changing, or if you have so many that people can’t keep track, consumers will struggle to build a
trusting relationship with your company.
Still, it is important to take part in societal changes and make your voice heard on important
matters. So, how can your brand maintain consistency and pipe up when it needs to?
We suggest:
 Learning what you want your brand message to be. What’s your tone, your personality, your
overall goal?
 Learning more about your audience. What do they really want to hear from you?
 Ensure your actions align with your statements. A simple Tweet or Instagram post isn’t smart if it
doesn’t align with what your brand actually does.
 Interact with consumers on a regular basis and present a consistent voice to them, even when
addressing problematic issues or changes.
Remember: it’s okay to adjust your brand image as necessary for the sake of keeping customers.
However, every change you instigate, every big statement you make, contributes to the brand’s
overall appearance.
Focus on keeping everything in sync as your brand grows. Don’t let the latest bandwagon put a
hiccup in your brand development. Instead, handle every change in a manner that’s consistent with
your character.

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Problem #3: An Excess of Consumer Data
Today, we can learn about pretty much anything we want to. Want to know your average audience
member’s age? Sure. Interested to know what kinds of clothing they wear? Okay. Looking for
income research? You’ve got it.
You name it, there’s a stat out there for it. If the research doesn’t already exist, you can easily
gather it with the right tools and services. This information is incredibly helpful when it comes to
targeted marketing and branding.
However, what we’ve realized in the past few years is that too much data can be a bad thing. Let
us explain why.
Picture: Customer data collection (Source: Splunk.com)
As you can see in the graph above, only about 45 percent of most brands’ data is actually usable.
The rest is “dark data.” In other words, this is data that cannot be used to derive insights for real
decision making.
You might be thinking, “Well, I’ll just use what’s actually helpful.” That sounds like a great plan,
except for the fact that finding “good” data is much harder when the majority of your information
is dark.That’s why focusing on too much data at once leads to a lack of specific, usable data. The
more information you have to sift through, the more challenging it becomes to find those gems of
data that should drive real change within your brand.

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The question is, how can you know which data will bring insight, and which will just clutter your
collection? Let’s talk about it.
Picture: Effective source of marketing data use (Source: Exponea.com)
According to recent research, the most valuable data typically comes from your internal sales and
customer service teams. These are the guys who interact with customers on a daily or weekly basis.
They know what they want, and they’re best positioned to identify usable data.
Data from channel partners and resellers, on the other hand, is almost 50 percent less effective.
Why?
They’re not actually a part of your brand. They know less about what you really need, which
means they’re essentially swinging in the dark when trying to find helpful information.
If you’re going to gather data (as you should), keep these helpful tips in mind:
 Surveys are an excellent way to pick and choose what info you collect.
 Set timeframes for data collection so you don’t gather too much for too long.
 Not every data collection method is essential for your specific brand.
 Being able to analyze your data is just as important as learning to collect it.
As we move into 2021 and beyond, the ability to gather data will only grow. That’s why you
need to determine what’s important now. Start practicing smart data collection today so that you
aren’t overwhelmed by an influx of dark data as the future of digital marketing approaches.
Problem #4: Growing Privacy Concerns
You might be thinking that extra concern and protection for consumer privacy is great – and
you’re right. We obviously want (and need) more measures for keeping personal information
safe.

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People are now using anti-tracking software as they interact with the internet under tighter data
protection laws and content regulation. Consumers are safer, but at the same time, a lot is
changing.
Picture: Consumer Privacy Online (Source: Trustarc.com)
From a digital marketing perspective, an emphasis on privacy measures could make a difference
in how we advertise. Commercial data will likely become less abundant in the future as more
people hide their activities online.
Simultaneously, people will grow to expect more personalized advertising that fits their needs. So,
how can digital marketers (a) respect consumer privacy laws and restrictions while (b)
personalizing messaging to each individual consumer?
It’s a bit of a conundrum, and one that we will continuously have to deal with as privacy policies
change. Our suggestion for handling the paradox? Well, we have a few.
 Understand ALL of the legal requirements when it comes to data regulations.
 Focus on customization that benefits the consumer, not you.
 Use data to enhance customer experiences rather than advertising.
 Turn to legal counsel whenever you’re unsure about the use of private information.
Perhaps most importantly, keep up with the latest changes in data restrictions. Big corporations
have the best lawyers on the planet to help them when they encounter sticky situations – small
brands don’t. You’ll need to watch out for fines and legal trouble as you use private information
to market.

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At the end of the day, you want to reassure your audience that you’re handling their information
respectfully and safely. On the other end of the spectrum, you’ll want to customize their
experiences enough to reel them in.
Finding that balance will be one of the most difficult tasks in the future of digital marketing – and
beyond.
Problem #5: Too Many Social Platforms To Choose From
Lastly, let’s take a look at the fact that there are tons of platforms for digital marketers today. In
fact, there might be too many to pick from.
Facebook. Twitter. Instagram. Pinterest. YouTube. TikTok. Tumblr. Quora. WhatsApp. Reddit.
LinkedIn. All of these platforms have a place in the future of digital marketing – but it’s up to you
to decide which ones best suit your brand’s goals.
We have plenty of research that indicates Facebook’s reigning power as the most-used social
media app. However, that doesn’t mean that Facebook is THE best place to devote all of your
advertising dollars and energy.
Depending on your brand type and your audience, you might be better off picking another few
platforms to spread all of your funds around.
Picture: Most Use Social Site
Although Facebook might have the most users, Instagram has been shown to have the highest rate
of engagement growth for most brands. Twitter, interestingly, is the most powerful resource for
B2B businesses who want to share news quickly. Pinterest is extremely useful for artists and
graphic designers who need a visual platform.
What we’re trying to say is that no platform wins when it comes to digital marketing. Each has its
own strengths. What does cause a problem, though, is when brands attempt to utilize all social
media platforms rather than diving deep into a few.
As Agility PR found, too many social media platforms can actually hurt your brand and consumer
loyalty. Think of your marketing budget and time as butter and platforms as bread. If you try to
spread too much over too many pieces, you’ll wind up with pretty unbuttered bread.
In the long run, you’re probably better off picking a few great social media platforms to use instead
of jumping on every new one that hits the app store. This is especially important to keep in mind
as we head into a marketing future based primarily online and in apps.

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CONCLUTIONS
MARKETING IS the most exciting of all business sports. It is the heartbeat of every successful
business. It is continually changing in response to the explosion of information, the expansion of
technology, and the aggressiveness of competition, at all levels and everywhere.
Social media can be a powerful tool for any organization.It can increase your visibility,enhance
relationships, establish two-way communication with customers, provide a forum for feedback,
and improve the awareness and reputation of the organization. For these reasons,social media
websites have become an important platform for organizations.Organizations must first develop a
comprehensive social media communication. Identify the target audience, Analyze past marketing
metrics, perform a SWOT analysis to define your marketing goals. Determine your marketing
channels. Keep in mind the lifecycle stages and marketing funnel. Create a marketing plan. Report
and measure progress. We have to find out new business model with current and future risks in
mind and with buyers in mind.

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References:
Principles of Marketing 17th Edition (Philip Kotler & Gary Armstrong) book
https://google.com/
https://en.wikipedia.org/wiki/Digital_marketing
www.marketingCharts.com
www.exponea.com
www.social4Retail.com
www.trustarc.com
www.oberlo.com
Alexander, L. (2018). What Is Digital Marketing?. Retrieved from
https://blog.hubspot.com/marketing/what-is-digital-marketing
Online Marketing in Bangladesh | Digital Marketing Blog in Bangladesh | Bable.
(2018). Retrieved from http://webable.digital/bable/
https://unb.com.bd/category/Bangladesh/digital-marketing-in-bangladesh/61680
The 10 Best Digital Marketing Agencies in Bangladesh (2018) - Sortlist. (2018).
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pijush-kumar-saha/
(2018). Retrieved from http://www.theindependentbd.com/printversion/details/53132
Digital, W. (2018). A Digital Awakening: Marketing in Bangladesh. Retrieved
fromhttps://www.lightcastlebd.com/insights/2015/11/18/digital-awakening-marketingbangladesh
The Future of online Marketing in Bangladesh – Ariyan Shahriar – Medium. (2018).
Retrieved from https://medium.com/@ariyanshahriar/the-future-of-digitalmarketing-
In-bangladesh-4e9a09d0204