Capital Market Day 2018

|CAPITAL MARKETS DAY 2018| 1
CAPITAL MARKETS DAY 2018
MARCH 14, 2018 / İSTANBUL
TURKCELL GROUP

AGENDA
CAPITAL MARKETS DAY 2018| 2
Customer Experience & IT
Serkan ÖZTÜRK
14:15 – 15:00
Network
Gediz SEZGİN
13:30 – 14:00
Q&A
15:00 – 15:30
Financial Highlights
Bülent AKSU
Marketing
İsmail BÜTÜN
Sales
Murat ERKAN
Strategy Overview
Kaan TERZİOĞLU
10:30 - 11:00
11:00 - 11:30
11:30 – 12:00
13:00 – 13:30

3CAPITAL MARKETS DAY 2018| 3
Strategy
Overview
Kaan TERZİOĞLU
CAPITAL MARKETS DAY 2018|

4CAPITAL MARKETS DAY 2018| 4
GROWTH STRATEGY
1
DIGITAL
TRANSFORMATION
3-YEAR OUTLOOK
2
3

5Strategy OverviewCAPITAL MARKETS DAY 2018|
RECLAIMING AN EXPONENTIALLY GROWING MARKET
Note: Telecom companies include British Telecom, Telefonica, Deutsche Telekom,
Megafon, MTS, Telecom Italia, Telekom Austria, Telia Company, Softbank and Orange.
OTT companies include Facebook, Netflix, Amazon, Google and Tencent. Market
capitalisation of last trading days of relevant years were considered.
291
468
2012
Telecom Companies
OTT Companies
MARKET CAPITALIZATION TREND (US$ Bn)
363
2,385
2017

Network Operator
TRANSFORMING INTO THE DIGITAL OPERATOR
Experience Provider

CONVERGENCE OF
OTT SERVICES
STATE-OF-THE-ART
4.5G DEPLOYMENT
SALES CHANNEL
TRANSFORMATION
ORGANIZATIONAL
TRANSFORMATION
OUR TRANSFORMATION JOURNEY
SHAPING TECHFIN
IN TURKEY

OUR PERFORMANCE
4.1 4.6
6.2
EBITDA
MARGIN
32% - 35%
2017: 35.3%
2016: 32.3%
EBITDA (TRY Bn)
2015 2016 2017
Actual
2016 - 2017
12.8
14.3
17.6
Guidance
2015 - 2018
REVENUE
GROWTH
CAGR 10% - 14%
TURKCELL
2017: 23%
2016: 12%
REVENUES (TRY Bn)
2015 2016 2017
*excluding licence fees
20% 23% 21%
2015 2016 2017
17% - 16%
(in 2018)
OP. CAPEX /
SALES*
2017: 21%
2016: 23%
OP. CAPEX / SALES*

OUR PERFORMANCE
Songs4.5G Subs Smart Phone
70%
HomepassTV+
19 cities800 Mn2.0 Mn55%What we said
72% 21 cities*87% 2.2 Mn 2.2 BnWhat we did
*by 2018

REVENUE GROWTH RATE COMPARISON (2017)
4% 5% 5%
6% 6%
7%
8%
9%
13%
23%
TelCo10
TelCo9
TelCo8
TelCo7
TelCo6
TelCo5
TelCo4
TelCo3
TelCo2
.
STRONG SHAREHOLDER RETURN
Source: Bloomberg
Note: Top 100 telecom operators in terms of market capitalization is taken into consideration. Turkcell 2017
revenue growth rate is compared to those which announced their financial results as of Feb 15, 2018.
76%
12%
48%
SHARE PRICE PERFORMANCE (2017)
MSCI-TELECOM
INDEX
BIST100
54%
of net income
since 2010
distributed
1.24Bn TL
dividend
proposed (2018)

11CAPITAL MARKETS DAY 2018|
3-YEAR OUTLOOK
1
3
DIGITAL
TRANSFORMATION
GROWTH STRATEGY2

ENHANCING THE «DIGITAL» WITH TELCO CAPABILITIES

GROWTH DRIVERS
MONETIZATION OF
DIGITAL SERVICES
CORPORATE
BUSINESS
INTERNATIONAL
BUSINESS
MONETIZATION
OF 4.5G

MONETIZATION OF 4.5G
15 Mn
potential
new 4.5G users
1.5x
higher ARPU
by a 4.5G user
8
23
30
4
11
15
2015 2016 2017 2018E 2019E 2020E
4.5G Subscribers 4.5G Compatible SP
4.5G SUBSCRIPTION
52%
64%
72%
85%
2015 2016 2017 2018E 2019E 2020E
SMARTPHONE PENETRATION +1 Mn
4.5G compatible
smartphone each
quarter

33% 36%
44%
56%
Q216 2016 2017 2018E 2019E 2020E
FIXED RESIDENTIAL (MULTIPLAY WITH TV)
• Smart Home
• Digital Services at Home
• Shake and Win – 5 Mn gifts / week
• Value-based pricing
24%
42%
56%
80%
Q216 2016 2017 2018E 2019E 2020E
MOBILE (TRIPLE PLAY)
• Curated packages
DIGITAL SERVICES: INCREASING MULTIPLAY

CUSTOMER SERVICE
SECURE LOG-IN CONTENT SEAMLESS PAYMENTTRAFFIC MANAGEMENT
DIGITAL SERVICES: E-COMMERCE PLATFORM
4 Mn
New Users (2020E)
10%
E-Commerce Market
Turkey
Paycell Share (2020E)

BiP
LIFEBOX RTM
FIZY
MY
ACCOUNT
DIGITAL
PUBLISHING
UPCALL
DIGITAL SERVICES: LIFECELL VENTURES
YAANI
PAYCELL

CORPORATE BUSINESS
MULTIPLAY
• MOBILE
• FIXED
• CORPORATE APPS
• DC & CLOUD
MEGA PROJECTS
• HEALTHCARE
VERTICAL SOLUTIONS
• SECTOR-SPECIFIC PRODUCTS
• EDUCATION

INTERNATIONAL BUSINESS
KEY FOCUS: 4G AND DIGITAL SERVICES
BELARUS TR NORTHERN CYPRUSUKRAINE LIFECELL EUROPE

HEALTHCARE
End-to-end «Hospital
Information Management Systems»
• Strong pipeline
• Leader in terms of # of beds
Smart home, city, transportation
& energy solutions, connected car
• Technology provider role in
«Turkey’s Automobile Project»
ENERGY & AUTOMOTIVE
• Turkcell Energy
NEW BUSINESSES
EDUCATION
Education services
to a wide range of customer groups
• Hello Hope & Sign Language
• Turkcell Academy

PIONEER IN ENERGY WITH INNOVATIVE SOLUTIONS
ELECTRICITY RETAIL MARKET IN TURKEY (SUBSCRIBERS – 2017)
Liberal
Market
12 Mn
29 Mn 41 Mn
Regulated
Market
Total
Market
Potential MarketTarget Market
• Uninterrupted energy with battery
• Financing options via Financell
• Solar business through consumer-prosumer
• Remote monitoring and smart tariff services
1 MnTurkcell Energy
Customers (2020E)
NEW BUSINESSES: TURKCELL ENERGY
Source: EMRA Report 2017. Breakdown is company estimate.

1
2
DIGITAL
TRANSFORMATION
GROWTH STRATEGY
3 3-YEAR OUTLOOK

RAISING OUR 3-YEAR GUIDANCE
2015 - 2018
10% - 14%
32% - 35%
17% - 16%
REVENUE GROWTH
EBITDA MARGIN
OP. CAPEX / SALES*
TURKCELL GROUP
(2015 CMD)
*Excluding license
2018 2018 - 2020
14% - 16%
37% - 40%
19% - 18%
14% - 16%
37% - 40%
18% - 16%
REVISED NEW
Guidance figures reflect the expected impacts of IFRS 9, IFRS 15 and IFRS 16. A positive 4-5pp impact is reflected in EBITDA margin
guidance. Please see financial highlights section for details.

Financial
Highlights
Bülent AKSU

1
2
3
2015 CMD GUIDANCE
NEW 3-YEAR GUIDANCE
4 IFRS IMPLICATIONS
ASSET LIGHT INITIATIVES

26Financial HighlightsCAPITAL MARKETS DAY 2018|
12%
23%
2015 CMD GUIDANCE & ACTUAL RESULTS
2015 Guidance
(2015 – 2018)
Actual
(2016 & 2017)
REVENUE GROWTH
Turkcell Group
CAGR 10% -14%
• Targets reached one year ahead
11%
21%
Turkcell Turkey
CAGR ~10%
• Launch of 4.5G
• Data & digital services
2%
22%
Turkcell
International CAGR ~15%
• Digital transformation
• Data growth in Ukraine & 4G in Belarus
Other
Subsidiaries CAGR ~50%
44%
79%
• Financial services

2015 CMD GUIDANCE
NEW 3-YEAR GUIDANCE
IFRS IMPLICATIONS
2
1
3
4

New 3-year Guidance
(2018 – 2020)
Turkcell Turkey CAGR 12%-14%
Turkcell
International
CAGR 18%-20%
• Launch of 4G in Ukraine
• Digital services
• 4.5G user penetration
• Increasing multiplay customers
Other
Subsidiaries
CAGR 36%-38%
• Financial services & payment solutions
• Energy business
SUSTAINABLE ORGANIC REVENUE GROWTH
10%-14%
14%-16%
TURKCELL GROUP
CMD 2015 guidance 2018-2020E
CAGR (%)

EBITDA OUTLOOK
New 3-year Guidance
(2018 – 2020)
Turkcell Turkey CAGR 15%-19%
Turkcell
International
CAGR 36%-38%
Other
Subsidiaries
CAGR 26%-28%
EBITDA Growth
TURKCELL GROUP
CMD 2015 guidance 2018-2020E
32%-35%
37%-40%
EBITDA Margin (%)

CAPITAL EXPENDITURES
OPERATIONAL CAPEX / SALES*
23%
21%
18%-19%
17% 16%
2016 2017 2018E 2019E 2020E
90% 94% 86% 83% 93%
9% 6% 14% 15% 7%
2016 2017 2018E 2019E 2020E
OPERATIONAL CAPEX BREAKDOWN*
• Majority of 4.5G investments in Turkey completed
• Fiber investments to continue
• 4G investments in Ukraine and Belarus
Turkcell Turkey Turkcell International
* Excluding license. Impact of new IFRS changes on Capex are classified as non-operational

1 2015 CMD GUIDANCE
NEW 3-YEAR GUIDANCE
4 IFRS IMPLICATIONS
3
2

CONSUMER FINANCE COMPANY
3.1
1.4 0.5 0.1
2.4 4.2 ~4.9
2015 2016 2017 2018E
Turkcell Contracted Receivables TCF Consumer Loans
HANDSET FINANCING
3.8
4.7 ~5.0TRY Bn
3.1
• Licensed consumer finance company under banking regulation
• More transparent handset financing
• Asset-backed securities / NPL sales reduce «Working Capital»

FINTUR SALE PROCESS
Fintur Holdings B.V.
58.55%41.45%
Turkcell Telia Company
• Continuous progress
• Several interested parties
• Negotiations ongoing
Kcell
Moldcell
• 41.45% minority stake in Fintur
• Decided to exit together with Telia Company
• Classified as «assets held for sale»
Azercell
• Transfer of shares for EUR222 million
• Transaction completed
• Transfer of shares for US$153 million
• Regulatory approvals to be received
Geocell

GLOBAL TOWER
Tower portfolio:
10.337
Turkey
Ukraine
Belarus
TRNC
8.288
1.103
831
115
• First and only TowerCo of Turkey
• Regional player operating in 4 countries
• Long term, visible revenue stream & strong profitability
• Listing still on the agenda
257
2017 2018E 2019E 2020E
NET REVENUE TREND
1.53
2017 2018E 2019E 2020E
15%-20%
1.8x-1.9x
CAGR
2018-2020
TENANCY RATIO
Medium
Term
TRY mn
Note: Tower portfolio includes owned and managed towers and
towers for which contract management services are provided

TURKCELL SUPERONLINE
NET REVENUE TREND
37%CAGR
2015-2017
EBITDA TREND
57%CAGR
2015-2017
1,253
1,719
2,429
3,210
2014 2015 2016 2017
327 548 900
1,276
2014 2015 2016 2017
• 21 cities, 3.1 million homepass
• Fiber network of 40.2 thousand km
• Fiber Joint Venture initiative
• Already started to share infrastructure
TRY Mn
TRY Mn
Independent Fiber Backbone
735 899 1,044 1,204
2014 2015 2016 2017
FIBER CUSTOMERS
Fiber market
share (%) 53%
thousand

STRONG BALANCE SHEET
3,576
4,248
2017
Net debt excl. TCF TCF loan porfolio
NET DEBT POSITION AND LEVERAGE
Telco-only
Leverage: 0.59x
Goal:
Leverage below 1.5x
TRY Mn
Total
Leverage: 1.26x
BBB-
Negative
Ba1
Stable
BBB-
Negative
Investment Grade

FX MANAGEMENT
(1.987)
(1.239)
(688)
(125)
(91)
(203)
(330)
(144)
Q116 Q216 Q316 Q416 Q117 Q217 Q317 Q417
87%
13%
DEBT (2017)
TRY 12.5 Bn
Nominal
40%
60%
NET FX POSITION (US$ Mn)
Comfort Zone (US$500 Mn)
FX Local Currency
Before hedging After hedging
70%
30%
10%
90%
CAPEX & OPEX (2017)
FX Local Currency
CAPEX
OPEX
• «Comfort zone»: Open FX position below US$500 Mn
• Cash held in hard currency & cross currency swap transactions

1 2015 CMD GUIDANCE
NEW 3-YEAR GUIDANCE
IFRS IMPLICATIONS4
2
3

IFRS 9, 15 & 16 IMPLICATIONS
IFRS 9 IFRS 15 IFRS 16 (EARLY ADOPTION)
Financial Impacts
• No impact on revenue
• Positive impact on EBITDA
• Non-operational Capex to increase
• Lease liabilities to increase
Financial Impacts
• No material impact on revenue
• Positive impact on EBITDA
• Non-operational Capex to increase
Financial Impacts
• No impact on revenue
• No material impact on EBITDA
Classification & measurement
of financial instruments
Recognition of
revenue & related contract costs
Accounting of
contracts containing leases
No impact on revenues and operational Capex in our next 3 year plan.
A positive 4-5pp impact on EBITDA margin.

RAISING OUR 3-YEAR GUIDANCE
2015 - 2018
10% - 14%
32% - 35%
17% - 16%
REVENUE GROWTH
EBITDA MARGIN
OP. CAPEX / SALES*
TURKCELL GROUP
(2015 CMD)
*Excluding license
2018 2018 - 2020
14% - 16%
37% - 40%
19% - 18%
14% - 16%
37% - 40%
18% - 16%
REVISED NEW
Guidance figures reflect the expected impacts of IFRS 9, IFRS 15 and IFRS 16. A positive 4-5pp impact is reflected in
EBITDA margin guidance.

Marketing
İsmail BÜTÜN

TURKCELL’S STRENGTHS
1 THE MARKET
2

43MarketingCAPITAL MARKETS DAY 2018|
STRATEGIC LOCATION FOR CENTURIES
TURKEY

EASTmeets
WEST 44MarketingCAPITAL MARKETS DAY 2018|

TRADITION
INNOVATION
meets

• The youngest country of Europe
• 17th Largest Economy in the world
• Online Video Watching
#2 Globally
YOUNG, DYNAMIC & FAST DEVELOPING MARKET
• Connected 7 hours/day
• >70% SP Penetration
• 63% Social Media User
• Among Global Top 10
Source: Statista 2018, Internet World Stats
We are social, hootsuite, Digital in 2018 report

MOBILE PENETRATION
Turkey 96%
Spain
Italy
Greece
Portugal
119%
128%
147%
148%
SIZEABLE TELCO MARKET WITH GROWTH POTENTIAL
Source: ICTA (BTK), 2017 figures estimated by Turkcell
MOBILE SUBSCRIBER (Mn)
73.6
77.9
2015 2017E

SIZEABLE TELCO MARKET WITH GROWTH POTENTIAL
FIXED BROADBAND SUBSCRIBER (Mn)
9.5
11.9
44%
52%
2015 2017E
Household Penetration
Source: ICTA (BTK)&TUIK, 2017 figures estimated by Turkcell
PAY TV SUBSCRIBER (Mn)
5.6
6.5
26%
29%
2015 2017E
Household Penetration
MOBILE SUBSCRIBER (Mn)
73.6
77.9
2015 2017E

Network Operator
TRANSFORMING INTO THE DIGITAL OPERATOR
Experience Provider

63 min
watching
27 min
reading
24 min
listening
31 min
calling
13 min
interacting
33 min
for VOIP users
DIGITAL COMPANION THROUGHOUT THE DAY

INCREASING DEMAND FOR OUR SERVICES
The Fastest Growing
IM App
2.5
4.3
2016 2017
Source: Nielsen
72%
0.9
2.0
2016 2017
122%
The Most Known
Music Platform
The Most Recommended
Cloud Service
0.7
1.4
2016 2017
1.1
1.5
2016 2017
Highest Spontaneous
Awareness
Monthly Active Users (Mn)
Based on awareness and usage rates among
the applications measured since the beginning
of the year

Vs. TELCOs
WHAT MAKES US CONFIDENT
First mover
advantage
All
access
In-house
capability
THE DIGITAL
OPERATOR
Curated
offers
Strong
network
Vs. OTTs
Customer
know-how
& Credit scoring
Retail
channels
Brand
& Trust

FASTEST GROWING OPERATOR
DRIVING THE GROWTH IN THE MARKET
52%Contribution to market growth
6%
10%
13%
16%
5%
10%
13% 12%
2014 2015 2016 2017
Market Growth Market Growth (excl.Turkcell Turkey)
REVENUE GROWTH RATE COMPARISON (2017)
4% 5% 5%
6% 6% 7% 8% 9%
13%
23%
TelCo10
TelCo9
TelCo8
TelCo7
TelCo6
TelCo5
TelCo4
TelCo3
TelCo2
.
Source: Bloomberg
Note: Top 100 telecom operators in terms of market capitalization is taken into consideration. Turkcell 2017 revenue growth rate is
compared to those which announced their financial results as of Feb 15, 2018. For the right chart, Turkcell revenues include TFŞ and Turkcell
Global non group revenues, TTKOM revenues exclude construction revenues.

TURKCELL’S STRENGTHS2
THE MARKET1

SUPERIOR
BRAND
SUPERIOR
DIGITAL ASSETS
SUPERIOR
CUSTOMER BASE

LEADER IN MINDS
CONTINUE TO BE LEADER BOTH IN MINDS & HEARTS
LEADER IN HEARTS

LEADER IN MINDS
THE MOST RECOMMENDED OPERATOR (NPS)
49
41
28
13
18
0
+28
+21
18
22
19
15
18
13
Q117 Q217 Q317 Q417
Turkcell Operator 2 Operator 3
+7
-1
Consumer
Corporate
BEST OPERATOR IN BRAND ATTRIBUTE
4,1
3,9
3,9
3,5
Best
operator
Innovative
Brand I love
Keeps
promises
Affordable
roaming
offers
No bill-shock
Source: Nielsen 2017,
Consumer Mobile Net Promoter Score (NPS) , Nielsen 2017,
Corporate Mobile Net Promoter Score (NPS), Future Bright 2017

MOST MEMORABLE & LOVED CAMPAIGNS
LEADER IN HEARTS
REPUBLIC DAY NO BARRIERS LIFECELL
HIGHEST CONTRIBUTOR TO THE SOCIETY
HELLO HOPE WHIZ KIDS PROJECTTURKSPORULovemark
of the sector
Source: IPSOS Adwatch 2017, telecom ranking
IPSOS & Mediacat Lovemarks Research 2017. CATI, TR 15-55 age representative

SUPERIOR
BRAND
SUPERIOR
DIGITAL ASSETS
SUPERIOR
CUSTOMER BASE

MONETIZING 4.5G
INVESTMENT
4.5G User
2016 2017 2020E
UTILIZING
DIGITAL SERVICES
ARPU
Uplift
CHURN
Decrease
INCREASING THE VALUE FOR CUSTOMERS
INCREASING
SMARTPHONE PENETRATION
19.2
22.1
64%
72%
0%
10%
20%
30%
40%
50%
60%
70%
80%
5,0
10,0
15,0
20,0
25,0
30,0
35,0
40,0
2016 2017 2020E
Smartphone (Mn) Smartphone Penetration

MOBILE ARPU (TL) (excl. M2M)
26
32
2015 2017 2020E
CAGR
10%-12%
INCREASING ARPU WITH MULTIPLAY
17%
56%
80%
2015 2017 2020E
MOBILE MULTIPLAY
2.9x
1.5x
1.0x
3P
2P
1P
FIXED RESIDENTIAL (MULTIPLAY WITH TV)
26%
44%
56%
2015 2017 2020E
FIXED RESIDENTIAL ARPU (TL)
49
54
2015 2017 2020E
CAGR
~10%
ARPU Differential

STRENGTHENING SUBSCRIBER BASE
27.3%
24.6%
20.5%
2015 2016 2017
MOBILE CHURN RATE
2015 2017 2020E
TOTAL SUBSCRIBER (Mn)
35.8
36.7
~40
~60%
Postpaid
share
>65%
Fiber
share

SUPERIOR
DIGITAL ASSETS
SUPERIOR
BRAND
SUPERIOR
CUSTOMER BASE

LIFECELL - THE FIRST DIGITAL ONLY BRAND

SUPERIOR
DIGITAL ASSETS
SUPERIOR
CUSTOMER BASE
SUPERIOR
BRAND

LUNCH BREAK
BON APPETIT

Sales
Murat ERKAN

DIGITAL TRANSFORMATION IN SALES CHANNELS
CONSUMER CORPORATE WHOLESALE
TRANSFORMATION OF
SALES CHANNELS
DIGITAL SOLUTION PROVIDER MAIN PLAYER IN THE REGION
69SalesCAPITAL MARKETS DAY 2018|

WHOLESALE
CORPORATE2
3
1 CONSUMER

TURKCELL RETAIL VISION
SIMPLIFIED
SUPPLY CHAIN
END TO END
DIGITALIZATION
STANDARDIZED
TURKCELL STORES
71Sales
to Digital Experience Chainfrom Telco Store

STANDARDIZED TURKCELL STORES

STANDARDIZED TURKCELL STORES
73Sales
1.450+ Turkcell Branded Stores
EMPLOYEE EXPERIENCE
68%
53%
30%
2016 2017 2020E
Employee Turnover
ONE-STOP SHOP
• Telecom Business
• Digital Solutions
• Financell
• New Business
CONCEPT DESIGN & EXECUTION

END-TO-END DIGITALIZATION
Zero Printed Document
DIGITAL COMMUNICATION
11.000 Screens
Zero Printed Visuals
DIGITAL SIGNATURE DIGITAL LABELLING
42.000 Live Devices
«Digital Labels» on all Devices
74Sales
FIRST IN TURKEY
FIRST IN TURKEY
FIRST IN TURKEY

DIGITALIZED SALES CONVERSATIONS : «MORE»
Following the customer and product based sales journeys
Know your Customer Discover Together Track Performance

TRADITIONAL TELCO SUPPLY CHAIN MODEL
Official Supplier Non-official supplier Distribution Warehouse

TURKCELL’S SUPPLY CHAIN MODEL
TURKCELL
B2B PORTAL
SUPPLY
ORDER
77Sales
Official Supplier

CONNECTIVITY DIGITAL SERVICES NEW BUSINESSES
DIGITAL HOME
FIBER
SUPERBOX
SMARTHOME

GROWTH TREND IN FIBER
360
506
36%
46%
52%
0%
10%
20%
30%
40%
50%
200
300
400
500
600
700
800
2016 2017 2020E
TV+ Penetration
IPTV SUBSCRIBER (K) TAKE-UP RATE (%)FIXED RESIDENTIAL ARPU (TL)
51 54
2016 2017 2020E
CAGR
~10%
1.0 1.2
2.7
3.1
40% 41%
43%
30%
32%
34%
36%
38%
40%
42%
44%
46%
48%
50%
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
4,0
2016 2017 2020E
Subscriber (Mn) Homepass (Mn) TUR

CONSUMER
REVENUE GROWTH IN CONSUMER CHANNEL
REVENUE TREND
2016 2017 2020E
RETAIL
RESIDENTIAL
23%
CAGR
12% - 14%

WHOLESALE
CONSUMER1
3
2 CORPORATE

CORPORATE TRANSFORMATION
2012 2015 2016 2017 2020
SYSTEM
INTEGRATION
BUSINESS
DC/CLOUD
BUSINESS
DIGITAL
SOLUTIONS
INDUSTRY
SOLUTIONS
to Digital Solution Providerfrom Basic Telecom

TURKCELL CORPORATE FOCUS
MEGA PROJECTSVERTICAL SOLUTIONSMULTIPLAY

CUSTOMER LOYALTY THROUGH MULTIPLAY
MOBILE
CORPORATE APPLICATIONS&
FINANCIAL SERVICES
FIXED
DATA CENTER & CLOUD
10% 5% 1.2% <1%
x 4x 520x
Churn rate
Revenue/Customer
Single Play Double Play Triple Play Quadruple Play
38x

TURKEY’S FLAGSHIP DATA CENTER
2016 2018 2019 2020
GEBZE
10.000 m2
İZMİR
2.500 m2
ANKARA
12.000 m2
ÇORLU
6.000 m2

11 SECTORS & 17 SECTOR SPECIFIC PRODUCTS
DIGITAL TRANSFORMATION - VERTICAL SOLUTIONS
86Sales
CORPORATE CUSTOMERS NPS*
*Source Future Bright NPS Research
18
22
19
15
18
13
Q117 Q217 Q317 Q417
+7 +9

Leader in PPP market
with 5,500 Beds
asd
Tekirdağ
Manisa
Aydın
Antalya
Denizli
Afyon
Isparta
Kocaeli
İstanbul
İzmir
Mersin
Adana
Gaziantep
Şanlıurfa
Diyarbakır
ElazığMalatya
Van
Erzurum
Trabzon
Samsun
Yozgat
Kayseri
Ankara
Eskişehir
Konya
Bursa
MEGA PROJECTS – HEALTH
DIGITAL CITY HOSPITALS
87Sales
2016-2017 2020
MARKET SIZE (BED CAPACITY)
11,000
50,000 +
E

2016 2017 2020
Connectivity Solution
CORPORATE REVENUE TREND
CORPORATE REVENUE GROWTH TREND
CAGR
14% - 16%
Vertical
Solutions
Big Data Broadband
Analytics
DC & Cloud
Business
System Int.
& IT Services
GROWTH ACCELERATORS
14%
88Sales
E

CONSUMER
CORPORATE2
1
3 WHOLESALE

NATIONAL BACKBONE SERVICES
10G
93G
450G
2015
2016
2017
Wholesale Internet

Infrastructure Sharing Potential
POTENTIAL: 15 Mn HP
SHARING HOMEPASS INFRASTRUCTURE
81 CITIES

OPERATOR OF HYPERCONNECTED WORLD
7+ TB
«Silk Road» into a
«Fiber Road»
120+
Operators
9
Tier-1

Countries
Data usage increase
Declining number of
complaints
Customer satisfaction
score increase from 4.26
Operators
73
3.2x
221
51%
4.5
ROAM LIKE HOME
ROAMING
93Sales
LEADERSHIP IN ROAMING SCORE
Source: Future Bright Corporate Brand Image Research
1st
3.7 3.7
3.8 3.8
3.9 3.9
3.8
3.7
3.6 3.6
3.5 3.5
Q1'17 Q2'17 Q3'17 Q4'17
Q117 Q217 Q317 Q417

MAIN PLAYER IN REGION
WHOLESALE REVENUE TREND
NATIONAL
INTERNATIONAL
ROAMING
WHOLESALE
2016 2017 2020E
35%
CAGR 13% - 15%

Network
Gediz SEZGİN

3
NETWORK CAPABILITIES2
1
READINESS FOR FUTURE
THE BEST NETWORK

THE WIDEST SPECTRUM
TTG: Turk Telekom Group, VDF: Vodafone TR
234.4
MHz
Turkcell
175
MHz
TTG
139.8
MHz
VDF
Turkey
TURKCELL
Telenor
EE
Telekom Slovenije
A1 Slovenija
Telekom Austria
TDC
T-Mobile
Telia Company
Elisa
Panafon
Swisscom
Europe
97NetworkCAPITAL MARKETS DAY 2018|

FASTEST
SPEED
1.200 Mbps
2018
*https://gsacom.com/paper/progress-gigabit-lte-networks-2/
Gigabit LTE*
98Network
SPEED COVERAGE
> 97%• 3G
> 90%• 4.5G
> 99.5%• 2G
COVERAGE
& WIDEST
GSA: Global Mobile Suppliers Association
QUALITY
Carrier
Aggregation
all network
The Best
Experts
4x4
4x4 MIMO
all network
MIMO: Multi Input Multi Output
QUALITY
& BEST

FIBER COVERAGE
# of Cities
8
8
1st in Europe
Total
Home Pass
99Network
98%
40K km8
Independent
Fiber
Backbone
Turkcell
Traffic
Portion 8
From Silk Road to
Fiber Road

FIBER TO THE HOME
21
3.1Mn
# of Cities
8
8
Total
Home Pass
100Network
8
10Gbps Fiber2Home
1st in Europe

SMART CAPACITY PLANNING
101Network 101Network
4.5G
Launch
Apr 2016
Oct 29,
2017
Aug 30,
2017
Jul 15,
2017
End of
Feb 2018
traffic
in 2 years
Jan 1,
2018
traffic
2.9x
>2x

VOICE SERVICE EVOLUTION
1.2x
2017 2018E2016
Enriched Call
Multi number, Multi device
2016
2017
2018
1st Operator
VoLTE-VoWiFi @ launch
EVS crystal voice
among 4 Operators
app2network
at home
2nd number
call
102Network
TOTAL VOICE TRAFFIC

0.36
0.97
0.98
TURKCELL
Europe &
Middle East
World
Source: Ericsson Data, November 2017
World
Record
SUPERIOR NETWORK
103Network
CALL DROP RATIO %

up to 3x
faster in
Downlink
up to 2x
faster in
Uplink
up to 10 ms
lower
Latency
LEADERSHIP IN 4.5G
Source: Ookla, December 2017
Latency
(msec)
UL T.put
(Mbps)
Months (2017)
Monthly Trends
53.4
21.0
28
33.2
14.7
37
19.0
10.9
34
53.8
18.5
29
35.7
15.4
36
19.7
11.1
34
DL T.put
(Mbps)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Turkcell
Operator-2
Operator-3

4.5G EVOLUTION
%
9
%
63 %
3763%
2G+3G
37%
4.5G
February 2018
49%
2G+3G
51%
4.5G
February 2018
105Network
SUBSCRIBER TRAFFIC

CUSTOMER CONFIDENCE
Source: Nielsen Customer Confidence Survey, Q4’17
2.8
3.3
4.4
2.9
3.3
4.3
3.4 3.6
4.1
3.1
3.4
4.2
HIGH COVERAGE FASTER INTERNET INNOVATOR BEST OPERATOR
Turkcell Op.2 Op.3

3
NETWORK CAPABILITIES2
THE BEST NETWORK1

Fixed Mobile
FWA – SUPERBOX
Ä
over
FWA: Fixed Wireless Access
108Network
Converged Service1st
1st Operator in Turkey

INTERNET OF THINGS @ TURKCELL
2017
0.5 billion IoT devices
GSM/GPRS
2023
1.8 billion IoT devices
LTE/5G
Source: Ericsson Mobility Report, November 2017
Not the pipe, but the analysis
(Analytics, Machine Learning)
All network NB-IoT and Cat-M
Different use cases
(Metering, Car parking, Lightning)
among 4 operators in the world

TURKCELL
110Network
BEST SON
Award
Informa: Excellence in Automation at SON World Awards 2017 «SON Deployment&Technical Innovation»
5G Ready
Most Advanced SON
340K Daily Action
Patented
Zero Fault

3
NETWORK CAPABILITIES
THE BEST NETWORK1
2

NETWORK VIRTUALIZATION
LEGACY
Customized
Hardware Oriented
Vendor Dependent
MODERN
Standard
Software Oriented
Vendor Independent
Telco Cloud
TELCO CLOUD MAIN PLATFORM 2020
Unified Investment 5G Readiness 75% Virtualization
CRAN
VNF
NFVI
SDN
SD-WAN

5G
eMBB
eMTC URLLC
Higher Capacity100x
10x Faster Data Rate
10x Lower Latency
MORE THAN HIGHER SPEED

January 11, 2017
24.7 Gbps
June 15, 2017
70.97 Gbps
deployment in Turkey & Region
Massive MIMO
1st
FIRST & FASTEST 5G TRIALS

• Co-Leader of 5G field test
activities with NGMN
• (Inter)national R&D projects
• 5G ready local product support
5G CONTRIBUTIONS

5G ROADMAP
We do not worry about 5G
• Widest spectrum
• SW upgradable
234.4
MHz
116Network
You should not worry either…
• Investment based on use cases

SUMMARY
Superior
Network
Ready
for the Future
Best
Services

COFFEE BREAK

119Customer Experience & ITCAPITAL MARKETS DAY 2018|
Customer
Experience
& IT
Serkan ÖZTÜRK

| 120Customer Experience & ITCAPITAL MARKETS DAY 2018
DATA MONETIZATION2
3
1 DIGITAL CX
CLOUD
4 TURKCELL TECHNOLOGY

DIGITAL CUSTOMER EXPERIENCE
1st Ranked NPS
4.1/5 CSS
36.7 Mn CUSTOMERS
27.3% à 20.5%
Churn
2015 2017
4.2% à 1.7%
Complaint
2015 2017

2
3
4.
4
M
Hz
2
3
4.
4
M
Hz
2
3
4.
4
M
Hz
DIGITAL CUSTOMER EXPERIENCE
CALL CENTER FACE TO FACE SELF SERVICE

Visual
IVR
NOW & THEN
Voice
Biometrics
Text & Speech Analytics
Predictive Call Analysis
Knowledge Management
DIGITAL CALL CENTER EXPERIENCE
PREVIOUSLY
IVR Authentication Call Handling
w/agent
Offline Call Observation

Interactive Sales
Process
DIGITAL FACE TO FACE EXPERIENCE
Paperless World
w/Digital Signature
Digital
Transformation
For Sales
OCR
MOBILE CAPTURE
$11Mn
savings
29%
fraud decrease
150Mn
pages
60%
reduced operational time
Service via Web Service via Tablet 7000+

DIGITAL SELF SERVICE EXPERIENCE
2015 2016 2017
DOWNLOADS
MY ACCOUNT
5.3Mn 14.3Mn 26.6Mn
18Mn Active Users
5.1Bn Transactions
2018
LIVE CHAT
NUMBER OF CHATS
1.9Mn 2.6Mn 12.6Mn
12.6Mn Chats
$2.6Mn Savings
2015 2016 2017 2018
E-BILL
E-BILL USAGE
77% 87% 97%
97% E-Bill Usage
$10Mn Savings
2015 2016 2017 2018

SMART LOYALTY
SHAKE
&
WIN
1Mn
a day
500K
every week
first 10 min

| 127Customer Experience & ITCAPITAL MARKETS DAY 2018 127
DATA MONETIZATION2
3
1 DIGITAL CX
CLOUD

128Customer Experience & ITCAPITAL MARKETS DAY 2018|| CAPITAL MARKETS DAY 2018
4V
VOLUME VARIETY
VELOCITYVALUE
50Mn customer
5PB stored data
Location
CDR
Digital Footprint
7Bn CDR/daily
150Bn XDR/daily
100+
data sources
BIG DATA IN TURKCELL
CDR: Call Detail Record

129Customer Experience & ITCAPITAL MARKETS DAY 2018||| CAPITAL MARKETS DAY 2018
INTERNAL DATA MONETIZATION
2015 2016 2017
Churn
24.6%
14
2018
Predictive Models
Lowest Churn Rate
since 2008
45Mn 72Mn 114Mn
2015 2016 2017 2018
Upsell&Cross Sell
50+
58%
Predictive Models
Revenue Increase
38Mn 50Mn
2015 2016 2017 2018
Real Time Analytics
100+
200+
Events Tracked
Real time Scenarios
205 2016 2017 2018
Credit Scoring
13
52%
Predictive Models
Credit Utilization
2.9Bn 4.4Bn
20.5%27.3%

2
3
4.
4
M
Hz
2
3
4.
4
M
Hz
2
3
4.
4
M
Hz
Shopping Mall
Analysis
Programmatic
Outdoor
EXTERNAL DATA MONETIZATION
Bus Stop/Flight
Route Planning

2
3
4
.
4
M
H
z
2
3
4
.
4
M
H
z
234.4
MHz
Energy
Consumption
Water
Consumption
IOT ANALYTICS
2
3
4.
4
M
Hz

| 132Customer Experience & ITCAPITAL MARKETS DAY 2018 132
DATA MONETIZATION2
3
1 DIGITAL CX
CLOUD

• 10,000m2 Gebze
• 2,500m2 İzmir
• 10,000m2 Ankara
• 6,000m2 Çorlu
• TIER 3 Certifications
TURKCELL DATA CENTERS

2
3
4
.
4
M
H
z
Software
Turkcell E-Platform
CLOUD SERVICES
Hybrid Cloud
Remote Back Up
DR as a Service
Market Place
(Automation & Orchestration)
Turkcell Cloud Portal
DR: Disaster recovery
2
3
4
.
4
M
H
zInfrastructure
Virtual Server
Virtual Data Center

INFRASTRUCTURE SERVICES
Virtual Server
Virtual Data Center
Remote Back-up
995
3.711
2015 2016 2017
Customer Servers
2
3
4
.
4
M
H
zInfrastructure
Virtual Server
Virtual Data Center
TURKCELL CLOUD BUSINESS

HYBRID CLOUD SERVICES
Backup as a Service
DR as a Service
DR: Disaster recovery
2
3
4
.
4
M
H
z
Hybrid Cloud
Remote Back Up
DR as a Service

SOFTWARE AS A SERVICE
2
3
4
.
4
M
H
z
Software
Turkcell E-Platform

MARKET PLACE
Market Place
(Automation & Orchestration)
Turkcell Cloud Portal
Cloud

139Customer Experience & ITCAPITAL MARKETS DAY 2018| 139
DATA MONETIZATION2
3
1 DIGITAL CX
CLOUD

• Turkey’s largest R&D center
• 312 patents
• National and international projects
• 16 products in 13 countries
TECH - TEAM
Location Based
Services
Internet of Things
Mobile Finance
SIM Technologies
and SecurityNetwork
Technologies

Turkcell Digital Masters w/ Udacity
• Data Foundation
• Artificial Intelligence
• Machine Learning
On-site Masters and PhD
• Business Analytics
• Data Science
• Software Systems and AI
TALENTED TEAM

• 50 squads
• Virtual Agile Office
• 150+ project with agile transformation
DISRUPTIVE METHODOLOGIES

Q&A

NOTICE
This presentation may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities
Exchange Act of 1934 and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995. This includes, in particular, our targets for
revenue, EBITDA and capex in 2018 or for the medium term 2018 to 2020. More generally, all statements other than statements of historical facts included in
this presentation, including, without limitation, certain statements regarding the launch of new businesses, our operations, financial position and business
strategy may constitute forward-looking statements. In addition, forward-looking statements generally can be identified by the written or oral use of forward-
looking terminology such as, among others, "will," "expect," "intend," "estimate," "believe", "continue" and “guidance”.
Although Turkcell believes that the expectations reflected in such forward-looking statements are reasonable at this time, it can give no assurance that such
expectations will prove to be correct. All subsequent written and oral forward-looking statements attributable to us are expressly qualified in their entirety by
reference to these cautionary statements. For a discussion of certain factors that may affect the outcome of such forward looking statements, see our most
recent Annual Report on Form 20-F filed with the U.S. Securities and Exchange Commission, and in particular the risk factor section therein. We undertake no
duty to update or revise any forward looking statements, whether as a result of new information, future events or otherwise.
This presentation includes business and market information derived from public sources and our own estimates that we believe is indicative of trends in our
business and markets, but that has not necessarily been prepared under our generally applied accounting standards and has been subject to adjustments, and
thus should not be relied upon as conclusive. This presentation also contains Non-GAAP financial measures, notably EBITDA, which is not a measure of
financial performance under IFRS and is not a substitute for net earnings (loss) as a measure of performance. The Company makes no representation as to the
accuracy or completeness of the information contained in this presentation, which remains subject to verification, completion and change. No responsibility
or liability is or will be accepted by the Company or any of its subsidiaries, board members, officers, employees or agents as to or in relation to the accuracy or
completeness of the information contained in this presentation or any other written or oral information made available to any interested party or its advisers.
Please note that all financial data are consolidated whereas non-financial data are unconsolidated unless otherwise specified. In the charts or tables used in
this presentation totals may not foot due to rounding differences. The figures used in this presentation are rounded.

THANK
YOU TURKCELL GROUP

Capital Market Day 2018

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